Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  (See the chocolate cake problem.)

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Userpilot

APRIL 14, 2023

The product, sales, marketing, and CS teams all play a role in the onboarding concerto. Hosts live product demos, directly interacts with new users during the early customer onboarding stages, and reconnects when it’s time for the user to convert or upgrade their subscription (while gathering data on sales-qualified leads).

Analytic Tools 89

Analytic Tools Research Software Feedback Software Onboarding KPIs 89

ProductPlan

NOVEMBER 19, 2021

What mechanism will we use to review and weigh priorities on what to build? Researching the market and your user persona’s needs for potential product ideas. Building your product’s strategic schedule, including timelines for development milestones, marketing campaigns, sales training, etc. Market surveys.

Research Software 52

Research Software Analytic Tools Systems Review Development Team Review 52

Intercom, Inc.

JULY 5, 2018

I help source and complete deals, and I perform due diligence on deals. I think of it as go-to-market consulting. We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Userpilot

SEPTEMBER 2, 2022

The top ten instructional design tools on the market. TLDR; Instructional design software helps you create custom eLearning courses and training material. Instructional design software is helpful for SaaS teams since you don’t need technical knowledge to build learning material that helps increase product adoption.

Analytic Tools 91

Analytic Tools Feedback Software Reporting Tools Software Review 91

Intercom, Inc.

JUNE 3, 2021

There have been two seminal memos that have, in a sense, rocked the tech industry. If you’ve got a good setup, then more teams equal more product, and more product equals more marketing and more sales and all sorts of stuff like that. I’m joined, as always, by Mr. Paul Adams. Hello Paul. Paul Adams: Hi, Des.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Intercom, Inc.

JULY 5, 2018

I help source and complete deals, and I perform due diligence on deals. I think of it as go-to-market consulting. We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163