Lenny Rachitsky

APRIL 16, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Everyone gets excited about launching new features, but in my experience, most of a company’s growth comes from the less glamorous stuff: incremental and consistent optimization of the core product.

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Onboarding KPIs Customer Experience Analytic Tools Data Visualization 97

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 105

Userpilot

FEBRUARY 25, 2024

TL;DR Funnel tracking refers to the process of monitoring and analyzing the steps or stages that users go through. Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. Core metrics for marketing funnel.

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 105

Userpilot

JUNE 22, 2022

A smooth customer onboarding process is key for any SaaS company, and in-app help can be a real game-changer. A well-designed in-app help center will help users to get instant answers to common support questions thus enhancing and simplifying the onboarding process. Mobile app users may find this feature particularly useful.

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Onboarding KPIs Reporting Tools Customer Experience Customer Communications 52

Userpilot

JULY 19, 2021

It is not enough to support your users only when they have issues with your product. Furthermore, we explore how to choose the best platform for your company and the must-have features for the best customer engagement tools. In short, you use CEP software to manage and optimize product experiences along the user journey.

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Analytic Tools Research Software Reporting Tools Customer Communications 98

Userpilot

JANUARY 17, 2023

If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think. Value realization is when a customer experiences and recognizes the value of your product or service. Time to live.

Feedback Software 98

Feedback Software Research Software Onboarding KPIs Customer Experience 98

Userpilot

AUGUST 28, 2022

In SaaS, customer value is a user’s perception of what your product or service is worth. Segment users in the welcome flow to offer personalized onboarding and run webinars to educate users on new updates or features. Use secondary onboarding to make feature discovery easier. What is customer value in SaaS?

Feedback Software 105

Feedback Software Customer Feedback Customer Experience User Testing 105

Userpilot

NOVEMBER 26, 2023

Boosting and optimizing the conversion rate is vitally important for all product managers and savvy SaaS owners. TL;DR Conversion rate optimization (also known as CRO) is the systematic process of increasing the percentage of visitors to your product, app, or service who take a specific desired action.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

JANUARY 31, 2022

If you’re a SaaS owner with a multi-platform product, you may be wondering what the difference between in-app notifications and push notifications is. A full-page message can instantly grab a user’s attention. Such messages encourage the user to respond to the CTA more than a subtler element would. Let’s get started!

Feedback Software 98

Feedback Software Onboarding KPIs Customer Feedback User Testing 98

Userpilot

MAY 26, 2021

Love it or hate it, one thing is clear: product onboarding is an important driver of activation and retention in SaaS businesses. If you see onboarding in the broader sense as customer education , there are few things more essential than educating your customer about how to derive value from your product. Conclusion.

Research Software 52

Research Software Feedback Software Onboarding KPIs Product Research 52

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

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Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

JUNE 4, 2020

It’s no secret that we’re in the middle of the Product-Led Era – aka – your user finds your product, signs up, checks it out, and decides if it’s doing the job for them or not. You need to somehow convince them that your product is the best candidate for them to do what they need to do. You have one job.

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Onboarding KPIs Analytic Tools Research Software Customer Experience 59

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. Since you need the right tools to follow a customer insights strategy.

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Data Visualization Analytic Tools Research Software Feedback Software 103

Userpilot

JUNE 8, 2022

A user journey is a path a user takes to reach their goal when using a particular product. A critical user journey is a UX tool that maps out the key interactions between users and a product. Define the journey stage you want to map and use the pirate metrics to track the customer lifecycle at every stage of the user journey.

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Userpilot

MARCH 23, 2022

Net Promoter Score (NPS) is a customer satisfaction metric measured on a 10-point scale. It’s obtained by asking customers how likely they are to recommend your product to others. Scores between 0 and 6 are detractors—people least likely to recommend your product. Detractors: Respondents that rated the product 0 – 6.

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Product Research Feedback Software Analytic Tools Research Software 98

Userpilot

AUGUST 31, 2022

Fans will become their biggest marketing assets, freely sharing about the product and creating a network effect that pulls others in and drives product growth. The Raving Fan Metric (RFM) is used to determine what percentage of users are fans. How to create raving fans: Provide personalized product experiences.

Feedback Software 98

Feedback Software User Testing Customer Experience Onboarding KPIs 98

Userpilot

JULY 7, 2022

You might have a great product, but are your users engaging with it? You won’t be able to engage customers with your product. Customer stickiness is when a user makes repeated purchases of the same product because of transactional values (price, quality, etc.). This is also the outcome of product stickiness).

Research Software 98

Research Software Feedback Software Customer Experience User Testing 98

Userpilot

FEBRUARY 4, 2023

To stay ahead of the competition and drive customer retention , feature adoption, etc, you need to systematically build strategic initiatives and complete them. You can use examples of strategic initiatives in your SaaS business to improve customer retention rates and drive feature discovery. moment in a short time.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

SEPTEMBER 30, 2022

Digital customer experience references the part of the journey that’s experienced virtually in digital channels, such as mobile app experiences, website browsing, social media interactions, etc. On the other hand, customer experience as a whole refers to all customer encounters, both online and offline.

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Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? SaaS product marketing is the strategies and tactics applied to software products and apps to create demand and drive the adoption and retention of said product by the end-user. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

SEPTEMBER 8, 2021

Product tours are an essential way to onboard users in your app. Yet, all too often, SaaS businesses see their customers not completing the product tour, or even churning during the onboarding stage. Product tours are a way of showing users the product features they need to learn in order to activate.

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Userpilot

DECEMBER 18, 2020

How should I bring the disengaged users back to my product? Declining user engagement is a slippery slope to churn – every Product Manager’s greatest nightmare. And if you feel you’d rather talk to someone about it than read a blog post and try to figure it out yourself – jump on a free call with our product expert!

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User Testing Customer Experience Analytic Tools Onboarding KPIs 98

Userpilot

APRIL 13, 2022

Click tracking is an essential method for uncovering weak spots in the product UX and the user flow by analyzing how users engage with your UI. Let’s begin our journey and unlock product growth opportunities with click tracking! This can be a broken link, poor onboarding , confusing UX, etc. What is click tracking?

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

JUNE 24, 2022

In this article, we examine product retention strategies that work and third-party tools you can use to drive retention. Product retention means getting your current customers to return to your product for additional purchases, sessions, or engagement. Mid-stage retention targets customers that are already using your product.

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Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

SEPTEMBER 15, 2022

Customer happiness dictates user loyalty based on how happy they are with your team or product. Measuring customer happiness requires looking at metrics such as customer satisfaction, customer retention, and customer lifetime value, among others, to get the big picture. Don’t forget about your unhappy customers.

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Feedback Software Analytic Tools Customer Feedback User Testing 95

Userpilot

JUNE 8, 2021

Finding the right collection of product management software isn’t easy, especially with hundreds of products available in the market. Today we’re going to help you narrow down your options by compiling a list of the 15 best product management software you can include in your product stack! Product Feedback Software.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Reporting Tools 52

Userpilot

OCTOBER 2, 2019

Successfully onboarding your users is a fine art. In this article, we’re going to take a deep dive into 5 products that get their onboarding right. Each of these products uses interactive walkthroughs to guide their users all the way to product activation. with the product. They learn by doing.

Customer Experience 99

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Mind the Product

MAY 25, 2018

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket.

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User Testing Weak Development Team Onboarding KPIs Customer Experience 112

Userpilot

JULY 13, 2021

Most SaaS businesses recognize that interactive walkthroughs are a helpful onboarding tool , but few use them correctly. Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. That’s a product tour , and you should avoid those.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Mixpanel

OCTOBER 15, 2021

At Winona, we create “cohorts” of customers in Mixpanel, our product analytics platform of choice. In the screenshot below, the users who saw variant #2 in the Onboarding A/B Test saw a significant lift in both monthly active users and revenue generated from that group compared to the control group. our product.

Data Visualization 59

Data Visualization Analytic Tools Reporting Tools Healthcare 59

Userpilot

JUNE 27, 2022

As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. Developer marketing is a set of strategies and tactics designed to connect, attract, and incentivize developers to adopt your product.

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Weak Development Team Development Marketing User Testing 52

Userpilot

FEBRUARY 2, 2022

Perhaps the most common app onboarding design problem is trying to build your entire onboarding process from scratch. It’s much smarter to study app onboarding best practices and work with onboarding software that will massively reduce your labor time. What is app onboarding? Book a Userpilot demo today!

Analytic Tools 98

Analytic Tools Research Software Onboarding KPIs Customer Experience 98

Userpilot

OCTOBER 21, 2022

What are some UX onboarding best practices that can help you to design an unforgettable first-time experience and convert more users? In this article, we’ll discuss a few best practices on how to build a great user onboarding flow that attracts new customers and keeps them engaged throughout the customer journey. What is UX onboarding?

Feedback Software 75

Feedback Software Onboarding KPIs UX User Testing 75

Userpilot

MAY 25, 2022

Have you ever wondered how to use behavioral metrics to boost your product growth? You can use behavioral analytics to understand what your users do inside your product and why they do it. But to do so, you first need to track the right metrics in the app. Want to track behavioral metrics code-free?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

Userpilot

FEBRUARY 3, 2022

Want to know the key activation metrics for SaaS? Although difficult to measure, activation is one of the most critical SaaS metrics to track and optimize. So how do you get a hold of these elusive metrics? In this post, we will see how you can improve activation and drive product adoption. Dave McClure’s Pirate Metrics.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Data Visualization Customer Experience 98

Userpilot

MARCH 7, 2022

A smooth onboarding process is like the key to a puzzle. It unlocks customer engagement, starts the customer relationship on the right foot, and ensures that customers continue using the product the right way for a long time to come. Customer onboarding helps customers realize the full value of the product.

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Onboarding KPIs Customer Experience Customer Feedback User Testing 98

Userpilot

OCTOBER 6, 2022

Customer communication refers to how a business interacts with its customers across channels and at different touchpoints. In-app messages are personalized notifications like modals , checklists , and tooltips that appear to users when they do something inside your app. Setting and tracking customer service communication metrics.

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