Intercom, Inc.

SEPTEMBER 26, 2018

This means crafting a message strategy that truly engages its recipients on a regular basis. Below, we share key best practices for customer engagement, the anatomy of a good message, and a few examples to get your juices flowing. The anatomy of an effective message. Example messages that facilitate customer engagement.

Messaging 202

Messaging User Testing Customer Feedback Customer Experience 202

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing, on the other hand, promotes the product to the outside world.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Product Management University

JANUARY 18, 2019

Powerful product positioning usually boils down to the best story, which is not always the best product. Your products have no relevance until you can tell buyers why they need them — in their language! Your products have no relevance until you can tell buyers why they need them — in their language!

Positioning 113

Positioning Differentiation Workshop Messaging 113

Product Management University

NOVEMBER 13, 2018

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. There’s an old saying: “buyers are liars!”

Positioning 100

Positioning Product Research Research Software Webinar 100

The Product Bistro

MARCH 16, 2021

The most powerful phrase in product management isn’t something witty about product market fit, or positioning, or market segmentation. You are the product manager, you own it, and while you could play the blame game (and be correct), you shouldn’t. It is why I am a product manager.

Weak Development Team 195

Weak Development Team Product Management Product Manager User Testing 195

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Apply the same concept to your products and solutions and watch what happens to your marketing and sales efforts.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

The Product Cafe

APRIL 14, 2024

💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, and more. You are managing products well and pushing out successful products, and your customers are happy, too. ☕ The Next Step You have landed your dream job.

Product Management 52

Product Management Product Manager Customer Feedback Feedback Software 52

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Enroll in Product Management University On-Demand and learn new skills on your own terms.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

The Product Coalition

MARCH 24, 2021

Helpsters four step product discovery process Subliminal product management messaging At first I I didn’t know if I was over thinking it and/or I’m just hyper aware of work stuff but I couldn’t help (pardon the pun) to draw comparisons between the Helpsters and real life product management.

Product Management 114

Product Management Product Manager Product Research Banking 114

Pragmatic Marketing

JUNE 12, 2018

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. So how does this model impact product positioning ? A product’s position is what it does and for whom.

Positioning 70

Positioning Weak Development Team Document Messaging 70

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. We’ve written a lot—and I mean A LOT—of content focused around mobile product management. What Is Mobile Product Management?

Feedback Software 179

Feedback Software User Testing Data Visualization Product Research 179

The Product HQ

MAY 10, 2024

Startup Product managers are in charge of setting up the foundation for product management at a new company. Since product development is such a lucrative field, this is a crucial role for the company. According to Airfocus , an optimized product manager boosts profitability and sales, by 34.2

Startups 52

Startups Customer Experience User Testing Technical Review 52

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

The Product Coalition

JUNE 24, 2022

Do you find being a product manager particularly challenging? Take a look at these nine indicators to determine if product management is the right career for you, or not. digital product management positions have never been more pervasive or idolized than they are right now. All kinds of things.

User Testing 143

User Testing Analytic Tools Research Software Feedback Software 143

Userpilot

NOVEMBER 20, 2023

What is a technical product manager? This is the question that opens our discussion of technical product management. TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. What is a technical product manager?

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

The Product Coalition

APRIL 2, 2022

Every time I navigate the ocean of Product Management frameworks, we are not tackling one essential part of our role: People and Ourselves. There is a framework for almost every stage of our Product development lifecycle, but one of the only transversal things is that we need people to make things happen.

Product Management 151

Product Management Product Manager User Testing Customer Experience 151

The Product Coalition

JUNE 15, 2023

In building user-forming products, the first point of contact between user and product is very paramount to catching their attention and retaining it. seconds, as a product manager how do you utilize that 8.25 seconds to optimize your product visibility? Negative: Ignore Positive : Curious , share, Free trial, Buy.

User Testing 107

User Testing Customer Experience Product Management Product Manager 107

Product Innovation Educators

JANUARY 29, 2024

How to become an emotionally fit product leader We are talking about mental health for product managers and leaders—specifically product managers moving into leadership roles and those who are already in leadership roles. Summary of some concepts discussed for product managers [2:55] What is emotional fitness?

Leadership 98

Leadership Product Research Product Management Product Manager 98

Product Management University

OCTOBER 2, 2019

Someone walks into your booth at a tradeshow and asks you for an overview of Product X. Classic “elevator pitch” positioning statements aren’t ideal because they’re not conversational. Learn this technique and more, and learn how to mobilize “scenario messaging” with your sales team!

Positioning 100

Positioning Messaging Product Management Product Manager 100

The Accidental Product Manager

NOVEMBER 2, 2020

The WhatsApp product managers may have come up with a way to make money Image Credit: Marina Stroganova. So just imaging this scenario: you are the product manager for a wildly successful mobile application. As a product manager, how would you go about transforming your free-to-use service into a money making machine?

Product Management 111

Product Management Product Manager Data Visualization Customer Experience 111

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

B2B 165

B2B Marketing Product Management Product Manager 165

The Product Coalition

OCTOBER 5, 2021

Be with your team every day What they don’t tell you is that Product Management is not glamorous. All the while setting up camp in a forward position (incepting the next epic). Sometimes you need clear direction from your chain of command but get conflicting messages (stakeholder confusion). Lesson #2?—?Do

Product Management 140

Product Management Product Manager Weak Development Team Management 140

Userpilot

FEBRUARY 9, 2023

What is product optimization? Is it the same as product discovery? How should product managers go about optimizing their products? What are the best product optimization practices? Use user segmentation to choose the right participants for your experiments and in-app messages to reach out to them.

Product Research 98

Product Research User Testing Feedback Software Analytic Tools 98

The Product HQ

MAY 10, 2024

Do you want to become a data product manager? With more digital and data-driven products, the demand for traditional product managers is now shifting from sales teams to data product managers. If you want to become a data product manager, this guide is for you. Otherwise, skip ahead.

Data Visualization 52

Data Visualization Customer Experience Artificial Inteligence Certifications 52

bpma ProductHub

AUGUST 1, 2016

In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 Other jobs on the list included Data Scientist, Tax Manager and HR Manager. Unlike many of those jobs, product management is known for its nebulous career pathing and ambiguity. Exude Confidence

Product Management 218

Product Management Product Manager Technical Review Management 218

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Management Unpacked

APRIL 3, 2020

The job of a product manager has many elements, but at its core is a responsibility to build relationships, especially with development, engineering, sales and sales leadership, as well as executive management. There are many others, but these form the key triad for product management to get the product manager’s job done.

Weak Development Team 163

Weak Development Team Banking Product Management Product Manager 163

Pragmatic Marketing

FEBRUARY 17, 2017

Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. Message Map Basics. Message Pillars. Do they match?

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

The Product Coalition

JUNE 28, 2022

Researching the market is one of the most important roles of a digital product manager. In order to produce a profitable and effective strategy for your product, research into the demands of your consumers is highly important in ensuring that you are successful as a digital product manager.

User Testing 113

User Testing Market Research Product Research Research Software 113

The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. Getting into product when you’ve already started your career Product management requires, above anything else, good judgment. It shouldn’t be a prerequisite for product management jobs either.

Technical Review 156

Technical Review Product Management Product Manager Research Software 156

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Product Management University

NOVEMBER 14, 2022

For example, your accounts payable solution gives organizations a more accurate/predictable cash flow (strategic value) by eliminating invoice errors that lead to overpayments, underpayments, and penalties (tactical problems) that can distort its cash position (consequences). If Your Products Are a Commodity. Here’s the difference.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

The Accidental Product Manager

MAY 8, 2023

As a product manager, how should you go about dealing with this delay? What product managers would like to be able to do is find a way to make this waiting not so hard. Product managers need to be careful because while transparency is appreciated, frequent, early alerts can set customer expectations unreasonably high.

User Testing 65

User Testing Customer Experience Customer Feedback Product Management 65

Userpilot

MARCH 9, 2023

Product-market fit can provide you with the answer to which direction you should go first. Product-market fit can also help with your positioning and messaging. Learning the voice of the customer can inspire your product messaging. Or it may indicate a poor product-market fit.

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? Gamification comes in many forms: you use a modal with a celebratory message, animations, badges, or more. In-app messaging is a great form of secondary onboarding. #7 Then you are in the right place!

Product Research 97

Product Research Onboarding KPIs Customer Experience Data Visualization 97

Revulytics

JUNE 19, 2019

If you’re leveraging an innovative channel like in-application messaging to talk to your users, but you’re not saying the right things, you might as well be berating their cooking skills like the Gordon Ramsey version of Alexa. Software usage analytics will help you segment your audience so the right messages are sent to the right recipients.

Analytic Tools 71

Analytic Tools Messaging Feedback Software Customer Experience 71