ProductPlan

OCTOBER 6, 2022

Start with your company and product mission and vision. ProductPlan is the product management platform that operationalizes product strategy and execution best practices and drives innovation, trust, and accountability. We asked questions about launches and how to measure the success of launches.

Product Research 88

Product Research User Testing Research Software Feedback Software 88

ProductPlan

FEBRUARY 14, 2023

It also makes them feel like their input and feedback are more valued while expediting the resolution of time-sensitive issues, such as product launches. When you’re working remotely, that means meeting team members and other stakeholders where they are by using the communication forums and methods those folks prefer.

Feedback Software 59

Feedback Software Reporting Tools Crowdsource Customer Experience 59

Product Bookshelf

FEBRUARY 13, 2017

Product managers must interact with and rely upon many other functional areas to deliver the entirety of what is required to create a great experience for customers and provide the promised benefits. The buck stops with the product manager. You’ll find a lot of great advice and fine points of product leadership.

Product Management 81

Product Management Product Manager Management Management 81

PMLesson's Ace the PM Interview

MAY 4, 2020

Product Management in the Product Lifecycle In the initial discovery stage, you can expect to be ideating with your peers and conducting user interviews to validate your ideas. In the define stage, you are planning the MVP by sharing your vision with your engineering and product design counterparts.

User Testing 52

User Testing Enterprise Data Visualization Product Research 52

Usersnap

JULY 11, 2021

One-to-one communication: if you’re planning a strategy for your product launch, you put a lot of thoughts into your marketing activities and which channels you should handle. From creating a Facebook & Twitter page to establishing a product landing page, to spreading your story on Product Hunt , Reddit or Hacker News.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Userpilot

JUNE 9, 2021

All my tasks are around the product – product updates, feature releases, video tutorial, written tutorials and so on…plus some data analysis. ”. This is what Ahrefs refers to as pre-boarding: ‘Creating these ‘Aha’ moments before the user signs up for our tool – via educational content like these videos.’.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

Tell me about a time when you influenced a product roadmap. Use data from your experience to talk to the efficacy of a product launch. How would you improve the Facebook login product? Ask clarifying questions and think about things like: Clearly define what the Facebook login product is.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

MARCH 18, 2021

Their job is to sell prospects on the vision of your company. Take a look at how these companies position themselves: Product Onboarding Tool. All those generalist leads that keep going nowhere will get the message that your solution may help, but it’s not for them. Marketing and sales are the engines of your growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

JULY 23, 2023

The roles you should hire for your B2B marketing team structure are: Chief marketing officer to lead marketing efforts and align initiatives with company vision. In a SaaS context, its main focus is to drive growth and adoption of new features by effectively launching them. It takes charge of product launches and initiatives too.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

The Product Coalition

NOVEMBER 6, 2019

Once you have a general vision in place, you need to breed consensus; if this is not achievable, then alignment should be enough. You can always refer back to it: we all agreed to this, remember? Another special principle to be respected is “the medium is the message”. Why is this function a priority? Learn how to tell a story

Roadmap 61

Roadmap Data Visualization Technical Review User Testing 61

Userpilot

JUNE 8, 2022

Do you implement product management analytics from the onset of a product launch to understand user behavior and timely improve the product based on the findings? At this point, let’s get more granular and learn how different roles act on product data. Product managers — for making strategic decisions.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

The Product Coalition

DECEMBER 20, 2018

Once you have a general vision in place, you need to breed consensus; if this is not achievable, then alignment should be enough. You can always refer back to it: we all agreed to this, remember? Another special principle to be respected is “the medium is the message”. Why is this function a priority? Learn how to tell a story

Roadmap 60

Roadmap Data Visualization User Testing Technical Review 60

The Product Coalition

MARCH 21, 2019

In Scaled Agile parlance, this team of teams is referred to as a Program. The role of the product management leader at this level is really to focus defining, measuring, and optimizing the value that the team of teams delivers as well as communicating to the teams how they are contributing to the program strategy.

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

Mixpanel

FEBRUARY 23, 2021

Pre-product launch, many startups find that qualitative data can be a valuable leading indicator. In a framework that Sean Ellis developed, and Superhuman famously adopted , teams ask users “how would you feel if you could no longer use the product?” But other products might look at Monthly Active Users (MAUs) instead.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

AUGUST 25, 2020

The collaboration between those charged with creating a product and those tasked with sharing it with the wider world is a symbiotic one that relies on early and honest communication. Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects.

Marketing 238

Marketing Feedback Software Onboarding KPIs Reporting Tools 238