Userpilot

MAY 17, 2022

What are the best channels to announce new products: in-app communication, email, social media, etc? A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. What is a product announcement? How do you create one?

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

Userpilot

OCTOBER 10, 2022

How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? Product marketing involves bringing a product to market and aligning its messaging with customer needs. Let’s dig in!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

ProductPlan

APRIL 5, 2022

So, you want to know they are selling accurately and hit on the specific value-adds of your solution. When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

Userpilot

JANUARY 3, 2023

They are both potential customers in different buyer journey stages, and knowing how to identify and classify them can help deliver the right message to each. Websites, employee and customer referrals, webinars, and social media are the best-performing channels for conversion. You can share your products’ successes through them.

User Testing 98

User Testing Feedback Software Research Software Customer Experience 98

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Product Development.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

ProductPlan

APRIL 5, 2022

So, you want to know they are selling accurately and hit on the specific value-adds of your solution. When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. PMMs need the right tools to help them do their job: project management, team collaboration, customer feedback , analytics, and digital marketing. Who is a product marketing manager?

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy is based on building an intimate relationship with the customers, so only you can offer a solution for their unique needs. Customer focus is about researching and satisfying customer needs.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

JANUARY 13, 2021

Welcome screens in SaaS apps are an underutilized piece of real estate that can be so much more than just a welcome message. How to design the perfect Welcome Screen for your SaaS – both for new and invited users – to turn it into a tool for segmentation, personalization, and conversion rate optimization?

Research Software 89

Research Software Customer Experience Data Visualization Product Research 89

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Apply for this position. Responsibilities.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Implementing self-service support solutions like resource centers.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97

ProductPlan

FEBRUARY 14, 2023

It also makes them feel like their input and feedback are more valued while expediting the resolution of time-sensitive issues, such as product launches. As discussed in our “Working Better Together” webinar, asynchronous video is an often overlooked yet versatile communication tool for remote leaders.

Feedback Software 59

Feedback Software Reporting Tools Crowdsource Customer Experience 59

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. Product failure is often attributed to poor UI/UX.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Intercom, Inc.

DECEMBER 18, 2018

Email marketing remains an incredibly valuable way of communicating with customers at every stage of their lifecycle, whether you’re a thriving SaaS company or up-and-coming small business. Plain and simple, email marketing is the tactic of sending marketing messages via email. Recommendations for similar products.

User Testing 150

User Testing Analytic Tools Customer Experience Research Software 150

Userpilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. With a proper marketing team, you can experience better conversion rates and greater demand for your product. It takes charge of product launches and initiatives too.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

ProductPlan

JUNE 18, 2021

Product marketing’s official job is to leverage a deep understanding of the buyer to drive GTM—connecting product, sales, and marketing. Product marketing is all about aligning product and go-to-market strategy —product launches, positioning, segmentation, and pricing—and then putting that strategy into practice.”.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

ProductPlan

APRIL 23, 2019

How Product Managers can Leverage All-Hands Meetings to Foster Alignment. To provide a consistent communications platform for every employee, most companies hold some form of staff meeting on a semi-regular basis. It’s the perfect platform for raising the profile of the product management organization, and asserting its importance.

Feedback Software 65

Feedback Software Research Software Product Management Product Manager 65

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Userpilot

SEPTEMBER 26, 2019

If there’s one thing SaaS companies need to be good at, it’s launching new features or products. But a lot of SaaS companies get the building and shipping part right, then struggle when it comes to actually driving adoption. Then I’m going to explain the different ways in which you can launch those releases.

Research Software 64

Research Software Feedback Software Embedded Analytics Webinar 64