Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. Product failure is often attributed to poor UI/UX.

Feedback Software 94

Feedback Software Research Software User Testing Analytic Tools 94

Userpilot

MAY 17, 2022

What are the best channels to announce new products: in-app communication, email, social media, etc? A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. Product announcements best practices to keep in mind: Segmentation.

Research Software 92

Research Software Onboarding KPIs Product Research User Testing 92

Userpilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. With a proper marketing team, you can experience better conversion rates and greater demand for your product. It takes charge of product launches and initiatives too.

B2B 79

B2B Research Software Feedback Software Customer Experience 79

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

ProductPlan

APRIL 5, 2022

So, you want to know they are selling accurately and hit on the specific value-adds of your solution. When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

Usersnap

SEPTEMBER 9, 2021

Ever found yourself getting loads of feedback, but didn’t have the customer feedback system in place to do something with it all? This is why when you’ve got a rock-solid customer feedback system in place, you’re ready to meet customer expectations. The customer feedback system learning.

Feedback Software 52

Feedback Software Research Software User Testing Reporting Tools 52

ProductPlan

APRIL 5, 2022

So, you want to know they are selling accurately and hit on the specific value-adds of your solution. When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? Userpilot organizes webinars to teach users how to use new features.

Feedback Software 89

Feedback Software Research Software Product Research User Testing 89

Gainsight

JANUARY 25, 2024

Manual customer training, i.e., 1:1 sessions with Customer Success Managers (CSMs), PDFs, webinars, etc.—had The result: low product adoption, less satisfaction, and, in some cases, churn. What’s the solution? Technology is in the driver’s seat, and it’s pushing the pedal to the metal. had its day. What Changed?

Customer Experience 52

Customer Experience Research Software User Testing User Friction 52

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy is based on building an intimate relationship with the customers, so only you can offer a solution for their unique needs. Customer focus is about researching and satisfying customer needs.

User Testing 95

User Testing Feedback Software Research Software Analytic Tools 95

Userpilot

JANUARY 3, 2023

Websites, employee and customer referrals, webinars, and social media are the best-performing channels for conversion. Potential customers are more likely to trust you by seeing your products’ benefits. Case studies help potential buyers understand your product’s uses and result conveniently. User persona example.

User Testing 93

User Testing Feedback Software Research Software Customer Experience 93

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Product Development.

Product Research 82

Product Research Feedback Software Research Software Product Marketing 82

Userpilot

NOVEMBER 12, 2023

As you can’t compare your product to others, you don’t know how much you can charge. This is difficult when companies have no budget allocated for such solutions. It’s difficult to compete against well-established products in highly saturated markets. Then use the insights, to build the product and start monetizing it ASAP.

User Testing 100

User Testing Research Software Analytic Tools Feedback Software 100

Userpilot

JULY 31, 2023

Day-to-day tasks include conducting market research , defining buyer personas , creating a clear value proposition, collaborating with the product team on big launches , gathering feedback , and focusing on account expansion & customer success. Who is a product marketing manager?

Product Marketing 84

Product Marketing Onboarding KPIs User Testing Marketing 84

Userpilot

JANUARY 13, 2021

Welcome screens in SaaS apps are an underutilized piece of real estate that can be so much more than just a welcome message. And yet, according to our State of SaaS Onboarding 2020 research – 40% of SaaS businesses don’t have them at all, and the majority of the remaining 60% – are not even using their full potential.

Research Software 64

Research Software Customer Experience Data Visualization Product Research 64

ProductPlan

MAY 17, 2022

The role of product operations may be relatively new on the product scene. But one consistent thread is the major role they play in managing the product stack of tools. This is one of the key decision points product team leaders often delegate to product operations. User Tracking and Analysis Tools.

Data Visualization 52

Data Visualization Research Software Reporting Tools Analytic Tools 52

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 91

Onboarding KPIs Analytic Tools Research Software Product Marketing 91

The Product HQ

APRIL 20, 2024

As product managers, you have to work in a hybrid setting where you manage the strategy and act as an individual contributor. That means a better grasp of market research, a deep understanding of the bigger picture, and an understanding of how it affects the product management department.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

ProductPlan

DECEMBER 21, 2020

And what does it mean for the product leaders steering the ship and plotting out roadmaps ? Wes Bush of the Product-Led Institute has literally written the book on product-led growth and joined ProductPlan co-founder Jim Semick on a recent webinar to discuss this and other related topics. What is Product-Led Growth?

User Testing 104

User Testing Research Software Customer Experience Product Research 104

Intercom, Inc.

DECEMBER 18, 2018

Email marketing remains an incredibly valuable way of communicating with customers at every stage of their lifecycle, whether you’re a thriving SaaS company or up-and-coming small business. Onboarding tips for a new app. Email can be a great tool to fill in gaps between conversion points. Come back” campaigns for inactive users.

User Testing 150

User Testing Analytic Tools Customer Experience Research Software 150

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Apply for this position. Responsibilities.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

JULY 9, 2023

Start improving user experience and usability with user research. Next, generate and prioritize ideas for improving the usability and user experience you’ve identified in the research. Card sorting and fake door testing are useful testing methods before the product launch. In-app survey built in Userpilot.

User Testing 76

User Testing Product Research Customer Experience User Experience 76

Usersnap

NOVEMBER 4, 2021

With so many SaaS options out there and new ones rolling out every day, it’s important to consider that customers may be likely to feel bombarded with that much information (head-exploding territory at times). What distinguishes one app or software from another? Is User Feedback Critical for Saas Businesses?

User Testing 52

User Testing Feedback Software Customer Feedback Customer Experience 52

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

ProductPlan

MAY 30, 2019

Product Management. /. Product Strategy. / Why the Most Forward-Thinking Product Teams Work Backwards. For example, Amazon starts every project with the product manager authoring a press release articulating the current problem. Then, the focus shifts to what encompasses a truly great solution for the customer.

User Testing 89

User Testing Research Software Customer Experience Data Visualization 89

BrainStation Product Management

FEBRUARY 28, 2019

In BrainStation’s survey, Product Managers ranked communication (71 percent), leadership (65 percent), and empathy (58 percent) as the most important skills for a Product Manager, ahead of research and project management, and far ahead of design (selected by only 20 percent of respondents).

Technical Advisors 70

Technical Advisors Reporting Tools Analytic Tools Product Research 70

Userpilot

SEPTEMBER 26, 2019

If there’s one thing SaaS companies need to be good at, it’s launching new features or products. But a lot of SaaS companies get the building and shipping part right, then struggle when it comes to actually driving adoption. Then I’m going to explain the different ways in which you can launch those releases.

Research Software 44

Research Software Feedback Software Embedded Analytics Webinar 44

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

ProductPlan

FEBRUARY 14, 2023

It also makes them feel like their input and feedback are more valued while expediting the resolution of time-sensitive issues, such as product launches. As discussed in our “Working Better Together” webinar, asynchronous video is an often overlooked yet versatile communication tool for remote leaders.

Feedback Software 59

Feedback Software Reporting Tools Crowdsource Customer Experience 59

Gainsight

NOVEMBER 20, 2019

An approachable best-seller that will expand the way you think about applications of research. The Lean Product Playbook —Dan Olsen. A step-by-step strategy for new and seasoned PMs alike to learn how to build products customers will love. Mastering Product Experience in SaaS —Nick Bonfiglio, Mickey Alon, and Myk Pono [Free].

Books 80

Books Blog Feedback Software User Testing 80

ProductPlan

JUNE 18, 2021

Product marketing’s official job is to leverage a deep understanding of the buyer to drive GTM—connecting product, sales, and marketing. Product marketing is all about aligning product and go-to-market strategy —product launches, positioning, segmentation, and pricing—and then putting that strategy into practice.”.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59