The Product Guy

APRIL 9, 2019

Guest Post by: Eric Wang (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Chris Butler]. Journey Into the World of Strategy. The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. Pillars to a Proto-Strategy.

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Intercom, Inc.

SEPTEMBER 26, 2018

This is where having a solid customer engagement strategy comes in. This means crafting a message strategy that truly engages its recipients on a regular basis. Below, we share key best practices for customer engagement, the anatomy of a good message, and a few examples to get your juices flowing. Those days are over.

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Dear Strategy

SEPTEMBER 3, 2021

On this episode of Dear Strategy, we talk about how you can align your product strategy to your corporate strategy, and why it’s so important to alert your company’s leaders when that alignment doesn’t quite exist. Visit Our Blog to read the full post that goes along with this episode.

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Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

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Userpilot

APRIL 3, 2024

Continuous improvement through experiments is key in product-led innovation, ensuring products evolve in line with user preferences. PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions.

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Alchemer Mobile

OCTOBER 14, 2021

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. While you can watch the full hour-long interview here , this post breaks down four of the key lessons we learned from Ian Hassard, senior manager of product management at Auth0.

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Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing, on the other hand, promotes the product to the outside world.

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Dear Strategy

SEPTEMBER 15, 2021

For those of you who are regular followers of the Dear Strategy podcast and blog, you know that, beginning with this episode, we will be moving away from answering direct strategy questions, and moving toward discussing real-world applications of some of the concepts that we’ve been discussing here over the past 4 years.

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Userpilot

SEPTEMBER 28, 2022

Are you tracking product management metrics to evaluate your product and monitor its progress? SaaS products are becoming increasingly data-driven which makes it critical to evaluate product growth using the right metrics. Here are the 3 best tools to improve product management metrics.

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Userpilot

NOVEMBER 20, 2023

What is a technical product manager? This is the question that opens our discussion of technical product management. TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. What is a technical product manager?

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Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

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Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

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Userpilot

NOVEMBER 16, 2021

Here at Userpilot , we’re seeing more and more SaaS companies using in-product messaging as a way to communicate quickly and efficiently with their customers. In-product messaging displays to your customer inside your product while they are using it. A definition of In-Product Messaging.

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Intercom, Inc.

JANUARY 18, 2023

We create our business strategies around driving growth, and look to growth as the key indicator of the health and viability of our companies. ” Chip Lay, Director of Product Strategy at Fullstory. You can use product analytics to discover new areas for research. Chip Lay, Director of Product Strategy at Fullstory.

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Userpilot

JULY 18, 2023

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.

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Alchemer Mobile

JULY 16, 2021

Product teams: Customer retention matters to product managers because it’s generally directly related to their mobile app experience. Without a feedback system in place, product managers won’t receive this feedback before it’s too late. Strategies to improve customer retention.

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Product Management University

OCTOBER 16, 2023

Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy? If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! How about context?

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Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. We’ve written a lot—and I mean A LOT—of content focused around mobile product management. What Is Mobile Product Management?

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Userpilot

SEPTEMBER 14, 2023

If there’s one underappreciated – yet vital – task that product managers must get right, it’s user segmentation. Finally, you can launch targeted experiments to figure out the impact of in-app messaging on different user segments. You can also use other forms of personalized messaging to boost engagement.

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Userpilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. What is a freemium strategy? Book the demo !

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Alchemer Mobile

FEBRUARY 18, 2021

Key Mobile App Strategies for Travel Brands During the Reopening Process. For example, if someone uses your mobile check-in experience, send them a message a week later thanking them and then asking how you can improve. The post Key Mobile Strategies for Travel Apps During the Reopening Process appeared first on Apptentive.

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The Product Cafe

APRIL 14, 2024

Hello, all you product-loving folks! 💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, and more. You are managing products well and pushing out successful products, and your customers are happy, too. Life is good!

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The Product HQ

MAY 10, 2024

Startup Product managers are in charge of setting up the foundation for product management at a new company. Since product development is such a lucrative field, this is a crucial role for the company. According to Airfocus , an optimized product manager boosts profitability and sales, by 34.2

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Alchemer Mobile

JUNE 24, 2020

As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. The coronavirus pandemic has pushed mobile to the core of the buyers’ journey, and in order to compete, product roadmaps must adjust to prioritize in-app engagement enhancements.

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The Product Coalition

APRIL 2, 2022

Every time I navigate the ocean of Product Management frameworks, we are not tackling one essential part of our role: People and Ourselves. There is a framework for almost every stage of our Product development lifecycle, but one of the only transversal things is that we need people to make things happen.

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Alchemer Mobile

AUGUST 25, 2020

We’re seeing companies hire Chief Experience Officers and Chief Customer Officers to help lead innovation and strategy around the customer experience. So that leads us back to the purpose of this post: Redefining the role of mobile product managers. What are mobile product management responsibilities?

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The Product HQ

MAY 10, 2024

Do you want to become a data product manager? With more digital and data-driven products, the demand for traditional product managers is now shifting from sales teams to data product managers. If you want to become a data product manager, this guide is for you. Otherwise, skip ahead.

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The Product Coalition

MARCH 2, 2024

However, for a product manager, the journey to truly grasp the nuances of human behavior can seem perplexing. While numerous books on product and management offer valuable insights, delving into psychology and philosophy has been pivotal for me. “The I couldn't agree more! What motivates them? What are their fears?

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Revulytics

JUNE 8, 2018

That statement offers lessons, I think, for our purposes in product management. Reaching our users while they’re using our software – and delivering a contextually relevant message that would resonate with them at that particular moment – is crucial to more deeply engaging them.

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The Product Coalition

JANUARY 5, 2023

Credit: Alex Padurariu Early-stage Product Managers, you’ve been lied to. You can regain focus with the Product Management Yin and Yang. If you’re a product manager (PM) you’re maybe juggling with 10 things. I’ll message you in 6 weeks to check if you stick to your commitment. 2023 just started.

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The Product Coalition

APRIL 28, 2023

Product Management is a challenging and dynamic field that requires constant adaptation to new technological developments on the one hand and changing customer and market demands on the other hand. This information can then be used to identify areas for improvement and prioritize product development efforts.

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Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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The Product Coalition

JULY 19, 2022

Let’s discuss ways to build strategies for high-value customers and work towards establishing a great product experience Who are high-value customers High-value customers are users who have already subscribed, signed up to your product, or own some of your products if you have many products in your ecosystem.

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Intercom, Inc.

JUNE 1, 2018

I didn’t have a perfectly mapped out startup marketing strategy. I certainly didn’t have an “acquisition strategy.” If they were a product manager it would be about helping customers to use a feature more. Don’t ever contact me again,” this tells you that you need to refine your message.

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Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

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The Product Guy

MAY 7, 2020

As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management. the Product Manager role is a rather recent phenomenon.

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