Userpilot

MARCH 26, 2024

While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

JULY 31, 2023

We will also point our readers toward some amazing resources for development. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Glassdoor sets out that the average salary for a product marketing manager is just over $127k.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

JULY 18, 2023

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Reporting Tools 98

ProductPlan

NOVEMBER 9, 2020

Customer feedback is the lifeblood of customer-centricity. It’s impossible to create and improve products without understanding customers’ experience, especially when customers have unengaged and do not provide feedback. While some customers may be quite vocal, sometimes customers aren’t engaged.

User Testing 98

User Testing Customer Feedback Customer Experience Feedback Software 98

Userpilot

MARCH 6, 2024

Why it is important for your product management efforts. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. There are multiple product and marketing metrics to track at each stage of the funnel.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

JUNE 29, 2022

Did you know that product storytelling increases the chances of your product being remembered by 2200% ? Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse.

Feedback Software 98

Feedback Software User Friction User Testing Customer Experience 98

Userpilot

SEPTEMBER 12, 2022

Do you know that customer touchpoints can exponentially influence product growth ? They can contribute to every stage of the customer journey and uncover insights into customer relationship management. So let’s dive into details and learn from examples of what customer touchpoints are.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Revulytics

AUGUST 28, 2018

Metallica’s data-driven, customer-centric approach can be applied to pretty much any industry that seeks to further engage its users through more relevant and meaningful virtual and in-person events. The same strategy can also be applied for digital events like webinars.

Data Visualization 80

Data Visualization Events Analytic Tools Reporting Tools 80

The Product Coalition

MARCH 10, 2021

Read on to learn how to go further in your teaming agreements, or watch the webinar here. Align Purpose & Meaning through a Product and User Session Daniel Pink’s book “Drive” illustrates the need for people to do work with a purpose, to be in service of something that matters.

Research Software 135

Research Software Webinar Product Research User Testing 135

Userpilot

JANUARY 26, 2023

What is inclusive product design? Why is it important for product managers ? How can you incorporate it into the product development process? We also look at a few excellent examples of inclusive product design in SaaS. This can be a valuable differentiator that attracts more customers. Why does it matter?

Product Research 98

Product Research Feedback Software Research Software User Testing 98

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market. Let’s dive right in!

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

JUNE 3, 2022

Giving users a great first impression is critically important, so defining an effective SaaS onboarding funnel has got to be a priority for any product manager. In this article, we’re going to dig deep into the world of customer onboarding. Start with mapping the customer journey.

Analytic Tools 98

Analytic Tools Onboarding KPIs Research Software Feedback Software 98

Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

Feedback Software 98

Feedback Software Research Software Onboarding KPIs Customer Experience 98

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. This makes it more important than ever to create products people actually want to use. The expert speakers at Product Drive 2023 will answer these and many more questions. The event is for anyone responsible for driving growth for their product. But how do you do that?

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Userpilot

FEBRUARY 26, 2023

While Mixpanel helps track user behavior and interaction with products, Google Analytics is great for tracking website traffic and conversions. Mixpanel Analytics helps product managers track and analyze customer behavior and product usage with its powerful features. What is Mixpanel?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Software Review 98

Userpilot

FEBRUARY 8, 2021

Why is customer segmentation so important for your SaaS? A small number of customers could be your main contributors to revenue and have the highest growth potential. Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. What is Customer Segmentation?

Analytic Tools 98

Analytic Tools Research Software Data Visualization Customer Experience 98

The Product Guy

SEPTEMBER 12, 2017

Whether you consider your user base in light of market research or user research, both of these kinds of researchers use the patterns they discover to form personas. User personas stand in for users throughout the design of your product. Each one has at least one goal and at least one pain point.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

Mixpanel

FEBRUARY 23, 2024

Both the Mixpanel team and our partners over at Segment know how crunchy user onboarding can be. Segment is a data pipeline tool that collects first-party customer data and sends it to different destinations, so it requires users to go through more setup than the average SaaS tool. What does use case-driven onboarding look like?

Onboarding KPIs 59

Onboarding KPIs Technical Review Customer Experience User Testing 59

Userpilot

AUGUST 18, 2022

A lack of personalized content makes users feel disengaged. Key tactic #1: Use welcome screens to segment customers from the very beginning and guide them down the right onboarding process for them. Customer onboarding process. Key tactic: Use welcome screens to greet customers and segment them from the beginning.

Customer Experience 98

Customer Experience User Testing Data Visualization Construction 98

ProductPlan

APRIL 5, 2022

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. Marketing needs to know the value of the new product. Answer common questions customers ask.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

ProductPlan

APRIL 5, 2022

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. Marketing needs to know the value of the new product. Answer common questions customers ask.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Being product-led means using product-led marketing like pain point SEO, product-focused sales enablement documents, and case studies showing customer success with your product.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Gainsight

SEPTEMBER 20, 2019

We recently had the opportunity to join Gainsight for a webinar about Finding Friction in Your User Journey and How to Fix It. One of the key aspects of fixing user friction is understanding how to prioritize that work along with things like new feature development. How will the product improvement impact revenue?

Framework 58

Framework Roadmap Customer Experience User Testing 58

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userzoom

DECEMBER 17, 2019

” Communicate the right message to the right people. Andy Budd, Managing Director, Clearleft. So the best advice would be to use your design thinking and storytelling abilities to communicate the right message to the right people.” Katy Arnold, Head of User Research and Design, Home Office, UK Government. ”At

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Userpilot

APRIL 30, 2024

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job? Product Marketing Is About Strategy, Not Tactics.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Userpilot

JANUARY 26, 2024

For those who would like to implement the growth model, here's our product-led growth playbook. In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. Offer a free plan or trial to ensure a constant flow of customers and allow them to experience the product value.

Analytic Tools 103

Analytic Tools Feedback Software Data Visualization User Testing 103

Userpilot

MARCH 7, 2023

That’s why we have ten reasons why your users are canceling their subscriptions and what you can do to mitigate them and drive long-term customer retention. TL;DR In SaaS, cancellation (also referred to as “ churn “) is when a customer stops using your product and then unsubscribes from their plan.

Research Software 105

Research Software Feedback Software User Testing Data Visualization 105

Userpilot

NOVEMBER 29, 2022

There are standard onboarding metrics you should take note of which determine the success of a product tour such as activation rate, user engagement score, churn rate, etc. Our customer success platform, Userpilot enables you to create product tours, build interactive walkthroughs, and measure the success of what you’ve built.

Feedback Software 98

Feedback Software Analytic Tools Research Software Onboarding KPIs 98

Revulytics

JUNE 14, 2017

When I was a product manager, I encountered a scenario that is probably familiar to my fellow PMs here. One of our products had so much killer functionality, it could basically do the equivalent of launching rockets for network security. Let’s look at how having access to usage intelligence helps developers.

Data Visualization 70

Data Visualization Analytic Tools Customer Feedback Feedback Software 70

Revulytics

OCTOBER 9, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details.

Data Visualization 75

Data Visualization Analytic Tools Feedback Software User Testing 75

UX Studio

AUGUST 21, 2019

The quest to acquire customers and keep them engaged has made personalized experience indispensable for any company’s communication strategy. We now expect personalized emails and ads almost everywhere, so the battle has shifted towards providing customers with personalized experience for every interaction they have with a company.

Customer Experience 84

Customer Experience Data Visualization UX Research Software 84

Userpilot

OCTOBER 21, 2020

Objective : gamifying and incentivizing the tertiary onboarding experience to help your users adopt the more advanced features of your complex products. UI Pattern: reactive in-app experience flows (tooltips + driven actions), slideouts, success messages in modals and emails. Now, your users got to the AHA! preboarding.

Analytic Tools 81

Analytic Tools Onboarding KPIs Data Visualization Feedback Software 81

Userpilot

SEPTEMBER 26, 2019

It speaks directly to the visitor’s pain point, ie., And ultimately that’s the point. As you’re about to see, webinars are a great way of educating your audience while simultaneously showing off your new product or feature. Secondly, because you can control when and how they receive the message.

Research Software 64

Research Software Feedback Software Embedded Analytics Webinar 64

Userpilot

MARCH 14, 2019

Five minutes for users to say “oh, I get it” about your software. According to TechCrunch, if your users don’t get your software, 77% of them won’t come back. There are plenty of ways how can you gain your customers’ attention and create the “aha moment” in five minutes.

Analytic Tools 45

Analytic Tools Feedback Software Research Software Data Visualization 45