Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 94

User Testing Product Research Product Marketing Customer Feedback 94

Product Management University

OCTOBER 16, 2023

Even more strategic when customers use both, right? Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy? So even when buyers are only looking to buy one of your financial solutions, the lead message is always “greater financial flexibility to…strategic priorities.”

Positioning 147

Positioning Product Research User Friction Differentiation 147

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine. What is psychographic segmentation?

Product Research 88

Product Research Data Visualization User Testing Research Software 88

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 90

Product Marketing Onboarding KPIs User Testing Marketing 90

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

User Testing 141

User Testing Product Research Product Marketing Customer Experience 141

Userpilot

FEBRUARY 25, 2024

Using a product with a lot of customer friction is like wearing uncomfortable shoes. In the article, we show you how to identify and reduce customer friction in your SaaS product to boost product engagement. Reducing friction helps increase product adoption and improve free-to-paid conversion rates.

Data Visualization 88

Data Visualization Analytic Tools Research Software User Friction 88

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs.

Product Research 85

Product Research Customer Feedback Data Visualization User Testing 85

Userpilot

JULY 5, 2023

Wondering how to improve customer satisfaction scores and foster long-term success for your SaaS business? Customer satisfaction has become critical for any SaaS business as customers have increasingly competitive options. A good customer satisfaction level ensures great product engagement to retain customers longer.

Customer Satisfaction 96

Customer Satisfaction User Testing Data Visualization Customer Experience 96

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 101

Feedback Software Research Software Product Marketing Marketing 101

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 94

Feedback Software Research Software Product Research User Testing 94

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members.

Product Marketing 93

Product Marketing Feedback Software User Testing Marketing 93

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. There are several ways of carrying out message testing.

User Testing 95

User Testing Product Research Messaging Data Visualization 95

Intercom, Inc.

JANUARY 18, 2023

It can be quite a challenge to find and address the points of friction that are chasing your customers away. But while acquiring new customers is obviously a critical part of having a business, it’s hardly sustainable if they only ever stick around for a few months. Are you attracting and engaging the right customers?

User Testing 118

User Testing Customer Feedback User Friction Strategy 118

Userpilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience?

Customer Experience 81

Customer Experience User Testing Customer Feedback Feedback Software 81

Userpilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. acquisition channels), product data (e.g.,

Data Visualization 87

Data Visualization Analytic Tools Embedded Analytics Feedback Software 87

Userpilot

JULY 17, 2023

Do you want to learn how to use data analytics to improve customer experience? Many SaaS founders agree that customer insights are a key driver of product growth. After all, analyzing customer data can help you identify areas to improve upon and anticipate customer behaviors. Make data-driven decisions.

Data Visualization 96

Data Visualization Customer Experience Analytic Tools Customer Feedback 96

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 80

Customer Feedback User Testing Feedback Software Product Research 80

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. PMMs need to take the time to understand PMs’ needs and pain points. Influencing the Roadmap.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. PMMs need to take the time to understand PMs’ needs and pain points. Influencing the Roadmap.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 92

Feedback Software Research Software User Testing Customer Feedback 92

Userpilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. Understanding customers’ unique needs and expectations allow companies to better meet these needs. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates.

Analytic Tools 96

Analytic Tools User Testing Research Software Feedback Software 96

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? You might be wondering, how to compete.

Feedback Software 93

Feedback Software Analytic Tools Research Software Software Review 93

Userpilot

APRIL 29, 2024

How can you use them for better customer engagement ? TL;DR Segmentation is a process of grouping customers by shared characteristics. For example, age or product usage patterns. A segmentation survey is used to gather the data necessary to segment customers. A market segmentation survey is a market research tool.

Analytic Tools 90

Analytic Tools Research Software Feedback Software Product Research 90

Innovatemap

FEBRUARY 21, 2023

It starts with product marketing. A valuable role at companies of all sizes, product marketing translates features and benefits into value statements that buyers want and understand. As more products enter the market, the demand for product marketing grows. Discussed relevant industry trends.

Product Marketing 52

Product Marketing Marketing Customer Feedback User Friction 52

Ronke PM

OCTOBER 5, 2023

Table of Contents What is customer-centricity? Essential customer experiences to consider. Final thoughts Those products that have changed us and made our lives easier, or even enhanced humanity, have that impact and reach because the people who built those products emphasize customer-centricity above all else.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 93

Feedback Software Analytic Tools Research Software Customer Experience 93

Alchemer Mobile

DECEMBER 13, 2023

Improve your customer feedback programs to reduce churn By Jasper Lipton, Alchemer Senior Product Marketing Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing   Customers leave. This leads to three very difficult questions: How do you know a customer is at risk? However, U.S.

Customer Feedback 130

Customer Feedback User Testing Feedback Software Product Research 130

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships.

Feedback Software 84

Feedback Software User Testing Customer Experience User Friction 84

Mixpanel

FEBRUARY 16, 2024

As a Product Lead, I continuously emphasize to our broader team the importance of defining personas so that we’re clear about who we’re targeting when shaping our product or positioning. I’ve found a big piece of getting this right is keeping those of us on the development side as close to our customers as our support or sales teams.

User Testing 52

User Testing Customer Feedback Customer Experience Data Visualization 52

Product Management University

JANUARY 3, 2023

Sales demos are one of the easiest ways to boost your credibility with prospects and customers. A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Research Your Target Customer. Learn as much as you can about your prospective customer.

Demo 130

Demo B2B User Friction Customer Experience 130

Userpilot

MARCH 12, 2024

TL;DR Userpilot Paths allows product , marketing, and customer success teams to map out all the actions users take before or after an event. This contributes to higher satisfaction , retention , and customer lifetime value. Such information helps teams create products that better address user needs and pain points.

Data Visualization 96

Data Visualization Analytic Tools Customer Experience Customer Feedback 96

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product management?

Product Research 88

Product Research User Testing Research Software Feedback Software 88

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

FEBRUARY 14, 2024

Are you a Salesforce or HubSpot user? For Userpilot customers, it doesn’t matter anymore. Let’s see how product teams can leverage it to build better products and deliver excellent customer experience. It enables teams to manage leads and automate customer service and marketing campaigns.

Analytic Tools 92

Analytic Tools Feedback Software Data Visualization Customer Experience 92