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Product Vision FAQs

Roman Pichler

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years.

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Product Vision FAQs

Roman Pichler

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years.

Vision 156
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How to Choose the Right KPIs for Your Product

Roman Pichler

Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing. Then take into account the product goals on the product roadmap to discover additional KPIs. But it is not enough.

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How to Choose the Right KPIs for Your Product

Roman Pichler

Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing. Then take into account the product goals on the product roadmap to discover additional KPIs. But it is not enough.

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Five Product Owner Myths Busted

Roman Pichler

This requires full-stack ownership : having the authority to make strategic product decisions in addition to tactical ones. Consequently, a Scrum product owner should own a product in its entirety—from the product vision to the product details.

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Product Revenue and Profitability Goals – Are They Counterproductive?

Product Management University

The trouble starts when you have multiple products that target the same exact markets and customers. Individual product goals force each product team to compete for development resources, marketing resources and mind share with the sales team – all in the interest of individual product goals.

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10 Tips for Effective Product Management Meetings

Roman Pichler

Here are three meetings with sample input data: Product strategy workshop : product performance data ( KPIs ), competitive analysis, market trends, development progress, for example, in the form of a release burndown chart , and user feedback on recent product increments. This creates strong buy-in and shared ownership.