The Product Coalition

FEBRUARY 12, 2024

Early in the pandemic, this led me to resent virtual meetings, especially virtual product review meetings. This particular product review meeting was a breaking point. I struggled to figure out how to run the product review meeting effectively. As a result, the team struggled with how to prepare. Why was this prioritized?”

Technical Review 113

Technical Review User Testing Product Research Customer Feedback 113

Userpilot

JANUARY 8, 2021

Before we get into what is considered a good NPS score, we have some good news and some bad news. What Is Considered Good NPS Score, and What Is a Bad NPS Score? Net Promoter Score is the result of a one-question survey asking the users how likely they’d be to recommend your product on a scale from 1 to 10. Table of Contents.

Analytic Tools 93

Analytic Tools Feedback Software Data Visualization Weak Development Team 93

Userpilot

APRIL 13, 2022

Click tracking is an essential method for uncovering weak spots in the product UX and the user flow by analyzing how users engage with your UI. The main idea of click tracking is watching how users interact with your product to discover friction points. This can be a broken link, poor onboarding , confusing UX, etc.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Mind the Product

MAY 25, 2018

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. Initially we worked with a team from ThoughtWorks for 12 weeks. 2014 – Testing and Growing the Team.

User Testing 112

User Testing Weak Development Team Onboarding KPIs Customer Experience 112

People-First Product Leadership

MARCH 4, 2024

How would you approach working with new team members in a different country, specifically to grow empathy and connection, due to cultural differences? When I found myself in similar situations, I built learning and growth opportunities by creating a forum with product colleagues across the business and around the globe.

User Testing 59

User Testing Feedback Software Technical Review Product Research 59

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Here, you want to identify their motivations for using your product or service. goals related to your product, pain points, and motivations.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Userpilot

DECEMBER 18, 2020

The bad news is: there is no ‘one-size-fits-all’, cookie-cutter method. A disengaged user – as the name itself suggests – is someone who is still using your product, but is not as engaged as they could be (or used to be!). Who are disengaged users? Hint: It is not because they forgot their user id.

User Testing 98

User Testing Customer Experience Analytic Tools Onboarding KPIs 98

Userpilot

MARCH 18, 2021

Customer Retention Strategy for Your Marketing & Sales Departments How to Build Products Designed for Retention The Role of Product Marketers in Customer Retention The Customer Support Strategy Why Is The Data You Collect So Important to CS and Retention? vs. A Product Onboarding Tool for Startups.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

FEBRUARY 3, 2021

Then, when you finally put together your user journey map and want to optimize your touchpoints and eliminate bad experiences, you can face two barriers: The Analytics Black Hole – Can’t see the forest before the trees. The Bottleneck -Your software developer who is too busy to take on every experiment you want to run.

Analytic Tools 98

Analytic Tools User Testing Customer Experience Research Software 98

Userpilot

APRIL 19, 2024

Effective market research requires clear and measurable objectives, guiding decision-making and ensuring relevance to the project’s needs, and should be accompanied by appropriate methods , including both primary and secondary research. This allows businesses to tailor their offerings and engage more effectively with their target market.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

ProductPlan

JULY 11, 2019

Product teams must not only create an amazing product, they also need to set the stage for the product getting the awareness it requires for trial and user adoption. If a new feature or product never gets used, it doesn’t matter how awesome it is… it’s gathering the same dust as every less great product on the market.

Customer Experience 66

Customer Experience User Testing Weak Development Team Development Team Review 66

Product Management University

OCTOBER 19, 2023

The new product is going to boost your differentiation in the competitive space. You’ve got customer references with success metrics to make your value story real. Product Launches and the Most Common Mistake Here’s the most common mistake technology companies make, and it’ll take every bit of wind out of your launch sails.

Product launches 265

Product launches Product Research Weak Development Team Vision 265

The Product Coalition

MAY 15, 2019

Scrum came about even earlier than the agile manifesto almost a whole decade to be exact (although you can traces origins earlier back to 1986 with the article The New New Product Development Game ). Credit: DataKitchen Since its inception, Scrum and the Product Owner role has become widely adopted. names look familiar, anyone?

Product Management 92

Product Management Product Manager User Testing Product Research 92

The Product Coalition

MARCH 15, 2020

In product development, necessary actions and emergent information is rarely obvious or clear, which is why we need inductive reasoning. Strategy begins by identifying the structure of the challenge, not by naming performance goals. Do this often to reorient teams where and when necessary.

Data Visualization 78

Data Visualization Analytic Tools Product Research Customer Experience 78

ProductPlan

MAY 25, 2021

The strategy, by way of a roadmap, is the document that drives team alignment. When a group of people adopts a strategy, it transforms the product strategy from just a piece of paper to something that drives team success. Consistent strategic results are essential because as teams scale, wasting time and resources gets easier.

Strategy 73

Strategy Weak Development Team User Testing Customer Experience 73

Roman Pichler

MAY 5, 2020

The term product owner is commonly used to refer to six different product roles in my experience. These are: The original Scrum product owner who owns a product in its entirety and is responsible for maximising the value it creates. Scrum Product Owner. Note that the choice of the name is intentional.

Feedback Software 352

Feedback Software Product Research Weak Development Team User Testing 352

Intercom, Inc.

OCTOBER 1, 2020

Balance is a key element to navigating a roadmap – between customer-facing and internal, creativity and productivity, between different functions. Getting this right allows your teams to work in lockstep together. Des: Welcome to the 12th episode of Intercom on Product. Paul: Hey Des, glad to be here.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

Balance is a key element to navigating a roadmap – between customer-facing and internal, creativity and productivity, between different functions. Getting this right allows your teams to work in lockstep together. Des: Welcome to the 12th episode of Intercom on Product. Paul: Hey Des, glad to be here.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

ProductPlan

FEBRUARY 24, 2021

As a product marketer working for ProductPlan, you could argue that any competitive analysis I write about these two platforms will be biased. Regarding how easy it is to build and edit roadmaps within each tool, let’s refer to Capterra, a popular site for software reviews and comparisons. Building Roadmaps.

Feedback Software 52

Feedback Software Data Visualization Software Review User Testing 52

ProductPlan

FEBRUARY 24, 2021

As a product marketer working for ProductPlan, you could argue that any competitive analysis I write about these two platforms will be biased. Regarding how easy it is to build and edit roadmaps within each tool, let’s refer to Capterra, a popular site for software reviews and comparisons. Building Roadmaps.

Feedback Software 52

Feedback Software Data Visualization Software Review User Testing 52

Business of Software Conference

FEBRUARY 16, 2021

Some of the BoS talks that had an impact on his company, including changing its name to Kevel. So, this was focused on software developers, specifically, for dotnet software developers, this very small ad network, I ran those ad networks for a couple years, and realized that that was a terrible business. 2:43 Mark: Yeah.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Userpilot

JULY 13, 2021

The point of a walkthrough in this instance is to get the new user to experience the value of the product first-hand before they get bored and lose interest. We sometimes refer to this as “ reducing Time to Value.”. Paying a team of salaried support staff gets expensive quickly. Speed is of the essence here. Lower support costs.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

The Product Coalition

FEBRUARY 26, 2022

I’ve asked friends who do the job at social events and got the same answer, and frequently asked members of my own teams, who struggled to find the time to do it. To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space.

User Testing 169

User Testing Weak Development Team Customer Experience Customer Feedback 169

Userpilot

DECEMBER 8, 2022

To avoid product failure, don’t launch without achieving product-market fit first. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. Market research and customer discovery help validate ideas and make sure the market is ready for the product.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

JULY 27, 2022

Here we will examine the five stages of the product life cycle and how you can implement a product life cycle marketing plan. A product’s life cycle refers to all the stages it goes through before it enters the market and until it exits. What are the 5 Stages of the Product Life Cycle?

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Intercom, Inc.

JANUARY 20, 2022

Since then, in anticipation of Intercom’s R&D plan for 2022, we started looking at our internal cadence of productivity and kicked off a project to evaluate each process from ideation to shipping. We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Intercom, Inc.

OCTOBER 15, 2020

Then I worked on “Pokemon: Mac and Cheese” for Kraft” Bob: When I was part of the new product team, we would not only design things we also worked with suppliers and would fly all over the world to actually get those lines up and running and do that kind of stuff. People keep talking about product market fit.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

Andrew Chen

SEPTEMBER 4, 2018

Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

Mironov Consulting

JUNE 28, 2018

When working on mass consumer products (think FitBit or Facebook or teach-your-kid-to-code toys ), we will have large numbers of small purchases — too many customers to know each by name. Long Sales Cycles, Weak Attribution, Few Data Points. From social team: “4500 likes and retweets of our latest post!”

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Userpilot

OCTOBER 21, 2020

In the first part , we discussed why having a Product Adoption Strategy is so important, and how to go about creating one. We also discussed the first 3 goals of a Product Adoption Strategy, namely: 1. Developing good use patterns and correcting bad ones. Your “weak” users are most likely to churn.

Analytic Tools 81

Analytic Tools Onboarding KPIs Data Visualization Feedback Software 81

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Usersnap

SEPTEMBER 21, 2021

A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base. A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base. Below are a few questions regarding product usage: 1. So much you can taste it?

Customer Satisfaction 94

Customer Satisfaction User Testing Feedback Software Product Research 94

svpg

MAY 2, 2016

Exactly a year ago I was invited to give a keynote at the Craft Conference in Budapest and I discussed the 10 biggest reasons why product teams fail. So it inspired me to think hard about the most important characteristics of very strong product teams, and I forced myself to pick what I consider the ten most important.

Research Software 92

Research Software Product Research Weak Development Team User Testing 92

Intercom, Inc.

DECEMBER 12, 2018

In this guide we’ll show you how your business can navigate the martech landscape to build a lean, productive marketing stack, and how some of the fasted growing software companies are building theirs. What is a marketing technology stack? ABM has evolved from buzzword to a “must-have” for marketing teams today.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

JANUARY 22, 2020

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. Thus, NPS can inform your user onboarding and product development, and help you reduce your churn and increase retention. Now, you may be wondering – is 25 a good or bad NPS?

Analytic Tools 134

Analytic Tools Feedback Software Research Software Data Visualization 134

The Product HQ

FEBRUARY 1, 2023

A data product manager’s resume is never generalized because it always targets specific pain points. Furthermore, keep in mind that most organizations have different names for the same role. Some organizations use ‘ market data product manager’ as the job title, while others use something like ‘ online data product manager’.

Data Visualization 52

Data Visualization Feedback Software Analytic Tools Research Software 52

Userpilot

MARCH 5, 2021

The three steps to providing a great product experience for paid trial users are: make the time to value as short as possible, create engaging product discovery experiences, don’t ever stop being a resource to your customers. The magic of a free trial is in the name: free! Free Trial Pros. Free Trial Cons. The results.

User Testing 98

User Testing Data Visualization Customer Experience Product Research 98