Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Customer Experience 77

Customer Experience Customer Feedback User Testing Data Visualization 77

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. TL;DR A conversion path is a sequence of actions a prospective customer takes.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Marketing 81

Intercom, Inc.

APRIL 20, 2021

The challenges facing customer support leaders are more complex than ever. They need to be able to balance efficiency with a great customer experience , meet rising customer expectations , and keep team morale high , all while ensuring that they don’t blow through their budget or burn out their team. The results?

Data Visualization 156

Data Visualization User Friction Customer Experience User Testing 156

Userpilot

MAY 26, 2024

Key takeaways The marketing funnel in B2B SaaS guides potential customers from awareness to customer retention , focusing on streamlining the customer journey through various stages, including TOFU, MOFU, and BOFU. Role of Content : TOFU : Educational content (guides, case studies, quizzes).

Analytic Tools 52

Analytic Tools Feedback Software User Testing Data Visualization 52

Userpilot

MAY 9, 2024

Both are useful tools for optimizing your marketing strategy, helping you boost product growth and lead generation. TL;DR Growth marketing strategies focus on rapidly increasing your company’s customer base to drive revenue growth through customer acquisition and retention.

Data Visualization 81

Data Visualization Customer Experience User Testing Marketing 81

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 94

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 94

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. How do you launch a SaaS product?

Research Software 87

Research Software Feedback Software Onboarding KPIs Product launches 87

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. The conversion rate typically decreases as users go deeper into the sales process. Poor product-market fit.

Data Visualization 89

Data Visualization User Testing Analytic Tools Feedback Software 89

Userpilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience?

Customer Experience 71

Customer Experience User Testing Customer Feedback Feedback Software 71

Userpilot

NOVEMBER 11, 2020

Product adoption has picked up a fair amount of jargon over the years. And since new fancy terms seem to pop up every week, it can be a bit hard to navigate for both the newcomers and even for the well-established product pros. Hence: team Userpilot has put together the ultimate guide to product adoption and onboarding terminology!

Onboarding KPIs 126

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 126

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

B2B 93

B2B Analytic Tools Feedback Software Data Visualization 93

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. What is a marketing funnel?

Feedback Software 87

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 87

Userpilot

JANUARY 28, 2022

As a SaaS owner or product marketer, you definitely know that success is highly dependent on good customer experience optimization. After all, customer success is directly tied to customer lifetime value and feature adoption which makes it even more important to keep the customer’s experience positive.

Customer Experience 87

Customer Experience Feedback Software Analytic Tools User Testing 87

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions.

Analytic Tools 85

Analytic Tools Data Visualization Feedback Software Customer Feedback 85

Userpilot

FEBRUARY 3, 2021

In the mission to solve your users’ most significant pain points, a user journey template can be your greatest asset. Sure, user personas are helpful. But they don’t answer where the sources of friction are coming from as your users explore your product. What Is a User Journey?

Analytic Tools 94

Analytic Tools User Testing Customer Experience Research Software 94

Userpilot

NOVEMBER 27, 2023

Both metrics are important to track if you want to implement a successful product retention strategy. In this article, we will cover: Formulas to calculate each of these metrics. Other important metrics related to churn and retention efforts. There are two types of churn to look out for: customer churn and revenue churn.

Product Research 74

Product Research Data Visualization Feedback Software Analytic Tools 74

Userpilot

NOVEMBER 28, 2023

Looking for a good user engagement analysis tool and wondering which one of UserGuiding, Product Fruits, and Mixpanel is the best option for your SaaS company? There are plenty of tools for user engagement analysis on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software User Testing 52

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 93

B2B User Testing Research Software Analytic Tools 93

The Product Guy

MAY 7, 2020

Guest Post by: Vivek Karna (Mentee, Session 11, The Product Mentor) [Paired with Mentor, John Masterson]. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . Introduction. Understanding the Role Definition.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Userpilot

JANUARY 12, 2023

Looking for behavioral segmentation examples that drive conversions at different customer journey stages? We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption.

Feedback Software 89

Feedback Software Analytic Tools Data Visualization Customer Feedback 89

Alchemer Mobile

OCTOBER 9, 2018

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. Katie van Zyl, Director of Product Management at GoDaddy.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

Research Software 76

Research Software Strategy Customer Experience User Testing 76

Gainsight

AUGUST 5, 2022

Imagine you are a Customer Success Manager (CSM), and you wonder what the future holds for you. Let’s begin with what makes you unique as a customer success professional. Over the past ten years, the role of Customer Success Manager has evolved and changed as much as the field of SaaS has. Core CSM competencies.

Reporting Tools 59

Reporting Tools Feedback Software Technical Advisors Data Visualization 59

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

Feedback Software 90

Feedback Software Research Software Reporting Tools Onboarding KPIs 90

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. You’d only need to build one set of features to solve their problems. What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

PMLesson's Ace the PM Interview

FEBRUARY 7, 2022

Your first 90 days as a product manager can feel overwhelming. But what should you do in your first 30, 60, or 90 days as a product manager to set you up for success? Here's what you should do in your first 90 days as a product manager. ?? Talk to Users & Customers ?? Become Deeply Familiar With the Product ??

User Testing 52

User Testing Onboarding KPIs User Friction Weak Development Team 52

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. Table of Contents.

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

Userpilot

JULY 5, 2022

The metrics (ie. If you want to learn skills towards SaaS implementations specifically, you’ll also want to study Web-based programming languages and web technologies. For those who are more intermediate/have begun their careers in SaaS – be sure to join us in our annual Product Drive Conference, held in October.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

Userpilot

JANUARY 22, 2020

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. In fact, 55% of companies around the world use NPS to measure customer loyalty and satisfaction. Then we’ll discuss the pros and cons of using NPS as a metric, and why ultimately it’s a useful source of data.

Analytic Tools 110

Analytic Tools Feedback Software Research Software Data Visualization 110

Userpilot

FEBRUARY 13, 2020

Product experience is fast becoming one of the most important things to consider when it comes to growing your SaaS company. It has a direct impact on how users interact and engage with your company. We’ll also share real-world examples from leading SaaS products along the way, so you can learn from the best. Product-Led Growth.

Feedback Software 99

Feedback Software Analytic Tools Research Software Customer Experience 99

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. Content Marketing.

Research Software 62

Research Software User Testing Outbound Marketing 62

Userpilot

JANUARY 8, 2021

This will let you know how well you are truly serving your customers. You have more customers enjoying your product than hating it. Net Promoter Score is the result of a one-question survey asking the users how likely they’d be to recommend your product on a scale from 1 to 10. Source: Userpilot.

Analytic Tools 64

Analytic Tools Feedback Software Data Visualization Weak Development Team 64