Userpilot

MAY 26, 2024

This article unpacks the ‘what’ and ‘why’ of psychographic data, setting the stage for its pivotal role in fine-tuning marketing strategies and creating customer-centric products. This detailed insight into a customer’s lifestyle, opinions, and values is crucial for understanding their behavior beyond demographics. Activities.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

APRIL 14, 2023

Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. If you don’t make your onboarding flow as streamlined as possible, you could struggle to retain customers in the long run. What is SaaS onboarding?

Analytic Tools 86

Analytic Tools Research Software Feedback Software Onboarding KPIs 86

Userpilot

APRIL 24, 2024

Think about it – would you ever buy a car without taking it out for a test drive first? Similarly, you can't expect potential customers to come on board without a well-designed software demo first. TL;DR For potential customers, your sales demos could be the deciding factor between converting or switching.

Demo 66

Demo Research Software Feedback Software Product Research 66

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Key metrics to track at each stage. There are multiple product and marketing metrics to track at each stage of the funnel.

Analytic Tools 78

Analytic Tools Data Visualization Research Software Onboarding KPIs 78

Userpilot

JANUARY 9, 2024

Any product manager can deploy a feature into production – but what’s the point of all that hard work without getting into the participant’s mind and understanding whether it’s usable or not? TL;DR A Single Ease Question (SEQ) is a simple yet effective method of quantitative usability testing.

Data Visualization 88

Data Visualization User Testing Product Research Analytic Tools 88

Userpilot

SEPTEMBER 8, 2023

Are A/B testing mistakes limiting your ability to drive engagement and conversion? But here’s a fact: many SaaS companies are going about A/B testing the wrong way. 13 AB testing mistakes companies are making: Thinking that A/B tests work for testing landing pages only: It doesn’t. Choose the latter.

Product Research 80

Product Research User Testing Analytic Tools Data Visualization 80

Userpilot

MAY 20, 2024

The customer sentiment score can help you tell how well-perceived your brand is. Let’s explore the customer sentiment score, how to measure it with user feedback , and what strategies you can execute to elevate the customer experience. But how can you measure and improve it?

Data Visualization 85

Data Visualization Feedback Software Customer Feedback Customer Experience 85

Userpilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? Use interactive guidance to enhance understanding and exploration of the product.

Data Visualization 82

Data Visualization User Testing Customer Experience Analytic Tools 82

Userpilot

APRIL 30, 2024

Customer progress tracking can help you understand how customers make progress with your product. Based on such product analytics , you can further improve your product offerings and drive growth. Use product flows to monitor user interactions linked to certain progress levels.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Reporting Tools 87

Userpilot

MARCH 21, 2024

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle.

User Testing 90

User Testing Analytic Tools Research Software Feedback Software 90

Userpilot

APRIL 30, 2024

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.

Analytic Tools 91

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 91

Userpilot

AUGUST 10, 2023

What are some user onboarding best practices? What’s user onboarding in the first place? And, how to optimize it to provide an excellent user experience and reduce the time to value? User onboarding best practices for SaaS – Yaakov Carno. Onboarding starts before users sign up for the product.

Onboarding KPIs 70

Onboarding KPIs Customer Experience User Testing User Friction 70

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships.

Feedback Software 73

Feedback Software User Testing Customer Experience User Friction 73

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. But tracking these metrics is equally important. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail.

Onboarding KPIs 85

Onboarding KPIs Product launches Analytic Tools Feedback Software 85

Userpilot

SEPTEMBER 3, 2022

Have you ever wondered how customer feedback analysis can help you improve your product and reduce churn? The amount of feedback you get from customers is meaningless if you do not analyze the data. So let’s see how you can analyze user sentiment and drive repeated value for your customers.

Feedback Software 88

Feedback Software Customer Feedback User Testing Data Visualization 88

Userpilot

DECEMBER 22, 2023

Who is responsible for user research at your SaaS? If it’s the latter, your organization may benefit from democratizing research. TL;DR By democratizing research, you make it more accessible and inclusive across your organization. Research democratization empowers staff at every level to make data-driven decisions.

Data Visualization 82

Data Visualization Research Software User Testing Product Research 82

Intercom, Inc.

JULY 1, 2020

Today, customer expectations are at an all-time high. A proactive customer support approach is the key to regaining control. But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. What is proactive customer support?

User Friction 239

User Friction Outbound Customer Experience Onboarding KPIs 239

Userpilot

MARCH 14, 2024

In the article, we show product managers how to understand how users navigate before getting activated in a SaaS product, how to product analytics to choose the best path to activation, and share 8 tried-and-tested activation strategies. All that is to help you optimize your user journey and boost product adoption.

Data Visualization 86

Data Visualization Customer Experience Customer Feedback User Testing 86

Userpilot

MAY 26, 2024

Key takeaways The marketing funnel in B2B SaaS guides potential customers from awareness to customer retention , focusing on streamlining the customer journey through various stages, including TOFU, MOFU, and BOFU. Stages of the Funnel : Top of Funnel (TOFU) : Awareness stage where potential customers first encounter the brand.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Data Visualization 52

Userpilot

MARCH 6, 2024

Performing trend and product analytics can help you make data-backed informed decisions to stay ahead of the competition. But what exactly is a product trend analysis, how do you conduct it, and how does it help predict future trends to improve customer satisfaction?

Data Visualization 74

Data Visualization Analytic Tools Feedback Software Research Software 74

Userpilot

APRIL 22, 2024

A customer sentiment dashboard is a great way to visualize customer feedback and see what users love (or hate) about your product. Customer sentiment dashboards help you generate the following: Sentiment trends over time. Track customer behavior for experience insights. Sentiment distribution.

Data Visualization 71

Data Visualization Dashboard Customer Feedback User Testing 71

Userpilot

MARCH 10, 2024

Are you on the verge of launching a new product? Or maybe you’ve been monitoring product analytics for a while and are looking for ways to boost growth. In either case, monitoring and analyzing user behavior patterns can help drive more user engagement and minimize churn.

Data Visualization 83

Data Visualization User Testing Customer Feedback Customer Experience 83

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

JANUARY 12, 2022

Are you tracking customer success metrics for your SaaS? Customer success is key to sustaining your company’s revenue by creating customer lifetime value (LTV). Your customer success efforts should align your business objectives to their specific needs. What is customer success?

Feedback Software 91

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 91

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Userpilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Customer Experience 77

Customer Experience Customer Feedback User Testing Data Visualization 77

Intercom, Inc.

SEPTEMBER 2, 2020

In the not-too-distant past, customer support was viewed as a cost center – a necessary, but non-profitable, part of a business. Today, more and more businesses are realizing the true bottom-line value that incredible customer service brings to a business – customer loyalty , retention, and advocacy to name but a few.

Onboarding KPIs 190

Onboarding KPIs Data Visualization Customer Experience User Friction 190

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. In a nutshell, insights help SaaS companies understand the customer journey better and find growth opportunities.

Data Visualization 89

Data Visualization Customer Feedback Customer Experience User Testing 89

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. This article holds your hand and shows you practical steps to deliver engaging onboarding experiences that drive growth.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

MAY 16, 2023

How can customer experience analytics help you achieve product growth ? According to a research study by Zendesk, 52% of customers will defect to competitors after having a single bad experience. Therefore, meeting customer expectations with each experience with your product is crucial.

Analytic Tools 70

Analytic Tools Data Visualization Feedback Software Customer Experience 70

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. This article holds your hand and shows you practical steps to deliver engaging onboarding experiences that drive growth.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. This article holds your hand and shows you practical steps to deliver engaging onboarding experiences that drive growth.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. This article holds your hand and shows you practical steps to deliver engaging onboarding experiences that drive growth.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. This article holds your hand and shows you practical steps to deliver engaging onboarding experiences that drive growth.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Driving users toward activation with checklists.

Product Research 71

Product Research Onboarding KPIs Customer Experience Data Visualization 71

Userpilot

SEPTEMBER 27, 2023

Product-led growth is one of the big SaaS buzzwords. Our ultimate guide explores what PLG is, how it differs from different growth strategies, and why product-led growth matters for SaaS businesses. It also looks at different PLG models, how to implement them, and important metrics to track. What is product-led growth?

Feedback Software 84

Feedback Software Analytic Tools Onboarding KPIs Data Visualization 84

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 95

Analytic Tools Research Software Feedback Software Customer Experience 95