Product Talk

SEPTEMBER 13, 2023

They’ll place more trust in you to pursue the opportunities and solutions you believe will have the most impact on your desired outcome. We felt like we were missing a good framework to connect solutions to our goals or outcomes.” We took our key result we already had decided upon in our OKRs and built a tree from there.

Product Research 271

Product Research User Testing Research Software Feedback Software 271

Product Talk

OCTOBER 25, 2023

You’ll hear from Trevor Acy , who needed to balance time for learning with bias for action and Iryna Melnyk , who saw how the opportunity solution tree could help her think through some of the challenges she was facing as a product leader. But that wasn’t very helpful.”

Leadership 256

Leadership Product Research Reporting Tools Feedback Software 256

Product Talk

FEBRUARY 1, 2023

The opportunity solution tree is a visual representation of your continuous discovery work. I recently recorded a brief video to take a closer look at one aspect of the opportunity solution tree— opportunity mapping. Opportunity mapping is hard. Opportunity mapping is hard.

Product Research 190

Product Research User Friction User Testing Customer Experience 190

Product Talk

OCTOBER 19, 2022

Talking to customers regularly allowed them to better frame opportunities in terms their customers actually used. With a better handle on opportunities, it was easier to identify and test assumptions. Read on to learn about how opportunity mapping led to a major product transformation at Grailed. You can submit your story here.

Product Research 191

Product Research Customer Experience User Testing Data Visualization 191

Product Talk

DECEMBER 6, 2023

Opportunity solution trees help product teams chart the best path to their desired outcome. Opportunity solution trees help product teams chart the best path to their desired outcome. – Tweet This In this article, we’ll cover what an opportunity solution tree is, the benefits of using one, how to create one, and so much more.

Data Visualization 276

Data Visualization Product Research Analytic Tools Research Software 276

Product Talk

JULY 19, 2023

You know (or you’re in the process of learning) how to identify opportunities , consider different solutions, and identify and test your assumptions. And if you’re working within the continuous discovery framework, there’s a good chance you’re already using the opportunity solution tree to record and track many of these activities.

Analytic Tools 175

Analytic Tools Product Research Customer Experience User Testing 175

Product Talk

SEPTEMBER 20, 2023

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

Data Visualization 250

Data Visualization Analytic Tools Research Software Product Research 250

Product Talk

FEBRUARY 7, 2024

It’s not just about training people to conduct interviews , use opportunity solution trees , or test assumptions —though those are all important activities—it’s also about convincing them of the value of these activities and getting the people they work with on board as well. Click the image to see a larger version.

Product Research 235

Product Research Reporting Tools User Testing Research Software 235

Product Talk

DECEMBER 20, 2023

You’re creating a regular habit of talking to customers , you’re identifying opportunities and assumptions and building out your opportunity solution tree and starting to run small tests to explore different ideas. Here are Hope’s recommended questions: Who would you expect to use that solution?

Product Research 264

Product Research User Testing Customer Experience Differentiation 264

Product Talk

JUNE 2, 2021

Many of us have never had the opportunity to experience true cross-functional collaboration so it can be hard to imagine what this looks like in practice. What opportunities should they pursue? What opportunities should they pursue? What solutions should they consider? Let’s walk through an example. Tweet This.

User Friction 247

User Friction Entertainment Product Research Customer Experience 247

Product Talk

MAY 17, 2023

Tweet This Do you want to convince your team to start working on your first opportunity solution tree ? The following short video introduces the idea: And you can find many more short videos about the opportunity solution tree here.

Product Research 183

Product Research Feedback Software Article Books 183

Product Talk

MARCH 16, 2022

Visualizing discovery work with an opportunity solution tree has been a game-changer for both me and the teams that I work with. They are interviewing to discover opportunities and they are assumption testing to discover the best solutions. It’s a simple visual that packs a lot of power. Interviewing is generative.

Research Software 224

Research Software Product Research User Testing Data Visualization 224

Userpilot

JUNE 26, 2023

Opportunity scoring helps teams identify features that users consider important but are not satisfied with. Product tree is a visualization tool for presenting the hierarchy of features. The Opportunity Solution Tree (OST) is a tool for visualizing the interdependencies between business goals , user pain points , and features.

Framework 95

Framework Feedback Software Onboarding KPIs User Testing 95

Product Talk

AUGUST 18, 2021

Most of these projects are framed in the solution space—they take the form of “build this feature” or “launch this program.”. But because we started with a project in the solution space, we don’t always know what success looks like. The opportunity solution tree provides a clear framework for product discovery.

Product Research 294

Product Research Research Software User Testing User Friction 294

The Product Coalition

SEPTEMBER 5, 2022

This reinterpretation of the Opportunity Solution Tree helped me bring the product mentality to conversations successfully. The Opportunity Solution Tree by Teresa Torres. What’s an Opportunity Solution Tree? Experimentation, opportunity, outcome?—?those That’s it.

Product Research 119

Product Research Software Review Data Visualization User Testing 119

Product Talk

AUGUST 16, 2023

Welena shared how she has developed a practice of continuous interviewing to identify opportunities within the CDH community. “These interviews are solely for our own research purposes, and we hope to discover solutions that will enhance the community’s value for our members,” says Welena.“During The challenge?

Product Research 169

Product Research Weak Development Team User Testing Customer Feedback 169

Userpilot

APRIL 6, 2023

Use opportunity solutions trees to align the problems you try to solve with product goals. This could be through features that nobody needs, overwhelming UI , overcomplicated architecture, or complex technologies, like AI when simple solutions would do the job. How to identify an overengineered solution?

Feedback Software 100

Feedback Software Analytic Tools Research Software User Testing 100

Product Talk

JANUARY 18, 2023

And using tools like the opportunity solution tree can help you visualize your thinking so stakeholders better understand what you’re focusing on and why. But by using continuous discovery habits to slowly chip away at the opportunity, she eventually ended up in a place where she was comfortable saying yes.

Feedback Software 222

Feedback Software Product Research Customer Experience User Testing 222

The Product Coalition

NOVEMBER 29, 2021

Another very effective method is the Opportunity problem tree by Teresa Torres. In this approach, all pains and gains of customers can become potential opportunities to improve the product. The best part is that the Opportunity-sol tree is self-sufficient to cover both Discovery and Framing processes.

Data Visualization 174

Data Visualization Feedback Software Agile Product Research 174

Product Talk

OCTOBER 9, 2019

Or a team might communicate key opportunities they intend to address to reach their outcomes. I encourage teams to use an opportunity solution tree to expose more of their thinking. At Business of Software, I talked through how teams can use opportunity solution trees to show their work. Tweet This.

Feedback Software 246

Feedback Software Research Software User Testing Customer Feedback 246

Product Talk

JANUARY 13, 2021

But before we get to solutions, I want to share more of our discovery context for Product Talk, the business. But I didn’t have a fully developed solution, nor did I have anything to measure. I did, however, know that the best way to reach an outcome is to explore the opportunity space. You’ll get that. Tweet This.

Books 150

Books Product Research Roadmap Feedback Software 150

Product Talk

JUNE 12, 2019

Two and a half years ago, I introduced the opportunity solution tree. Today, I’m excited to share Hope Gurion’s thoughts on using opportunity solution trees. It was this conversation that inspired me to sit down and externalize my thinking in a way that led to the first opportunity solution tree.

Reporting Tools 218

Reporting Tools Feedback Software Data Visualization Product Research 218

Product Talk

APRIL 8, 2020

For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work. You can find them here. Tweet This.

Product Research 264

Product Research User Testing Research Software Data Visualization 264

Product Talk

DECEMBER 13, 2023

We often hear from people that building an opportunity solution tree is hard work. And perhaps one of the most challenging parts of building opportunity solution trees is defining the outcome that you put at the top. Click the image to see a larger version.

Data Visualization 248

Data Visualization Analytic Tools Reporting Tools Technical Review 248

Product Talk

FEBRUARY 28, 2024

I really just love focusing on keeping the customer at the forefront of building great, impactful solutions,” says Kelsey. When Kelsey first joined over three years ago, they were looking at customer trends in the inbox from the customer success team to identify opportunity areas and cross-referencing these ideas with their executive team.

Product Research 239

Product Research Onboarding KPIs Feedback Software User Testing 239

Product Talk

OCTOBER 6, 2021

Recently, Hope Gurion walked through three scenarios where she argued teams might benefit from including customer segments on their opportunity solution trees. The opportunity solution tree was designed to help you chart the best path to a desired outcome. I couldn’t agree more. Tweet This. Tweet This.

User Friction 217

User Friction Customer Experience Customer Feedback Software Review 217

Product Talk

OCTOBER 10, 2018

We come together as the human problem solvers that we are and we work together to co-create solutions. The best way to facilitate team decisions is to base them on a shared understanding of our business, our customers, and the solutions we might build. You can use story mapping to get aligned on specific solutions. Tweet This.

Product Research 235

Product Research User Testing Research Software Feedback Software 235

Product Talk

SEPTEMBER 15, 2021

Just like many aspects of continuous discovery , there’s no single right way to use the opportunity solution tree. As a fellow Product Talk coach, Hope Gurion uses opportunity solution trees with customers on a regular basis. How do you represent different customer segments on an opportunity solution tree?

Customer Experience 197

Customer Experience User Testing Product Research Customer Feedback 197

Product Talk

APRIL 11, 2018

We need to discover what needs, pain points, desires, wants—or what I call opportunities—impact that outcome. We then ask, “Which of these opportunities, if we addressed them, would have the biggest impact on our desired outcome?”. From there, we need to discover what solution will best address the target opportunity we chose.

Product Research 173

Product Research Customer Experience Software Review Feedback Software 173

Mind the Product

OCTOBER 13, 2017

In this illuminating talk from Mind the Product London 2017, Teresa Torres shares her opportunity solution tree – a visual aid that can help you find the best place to focus your team’s energies, whilst ensuring you consider enough opportunities. Focus on Opportunities. Forget about Ideas.

Customer Experience 132

Customer Experience Data Visualization Product Research User Testing 132

The Product Coalition

SEPTEMBER 29, 2022

Opportunity-solution trees, three C’s, and user journey maps Continue reading on Product Coalition ».

Workshop 122

Workshop Framework Product Management Product Manager 122

Mind the Product

OCTOBER 4, 2019

In this closing keynote from #mtpcon San Francisco , product discovery coach Teresa Torres shares her insights on how product managers can co-create solutions with stakeholders and better manage expectations. Opportunity Solution Tree. Teresa recommends a visual thinking tool: opportunity solution tree.

Data Visualization 145

Data Visualization Product Research Research Software Feedback Software 145

Roman Pichler

FEBRUARY 19, 2024

You use an outcome-based product roadmap and/or an opportunity solution tree , personas , user journey maps, and the product backlog to capture and validate your decisions and guide the product delivery effort. I generally recommend that product people and product teams have level-three empowerment.

Product Research 242

Product Research Product Management Product Manager Customer Experience 242

Product Talk

JUNE 15, 2022

This happens because customers don’t always know the best solution for their own needs. And so each feature request represents their best guess, but none are the ideal solutions. In this scenario, we often build several features that don’t work for anyone when we could have built one solution that worked for everyone.

Customer Feedback 214

Customer Feedback Data Visualization User Friction Product Research 214

The Product Coalition

OCTOBER 12, 2023

The idyllic world of product management, where our evidence led, outcome based road-maps, grow beautiful opportunity trees that we can test ideas around, unfettered from the harmful effects of opinionated, wild, hippos. But sometimes there isn’t enough pesticides in the world to protect our garden of opportunities.

Data Visualization 126

Data Visualization Analytic Tools Feedback Software User Testing 126

Product Talk

MAY 13, 2020

If they spread themselves too thin or invest in the wrong product changes, the team, their company, and its investors will bear the real opportunity costs of the path not chosen. This may appear in an opportunity solution tree like this: An opportunity solution tree showing how a B2B SaaS company might increase retention and reduce churn.

Product Research 354

Product Research User Testing Customer Experience Feedback Software 354

Userpilot

JULY 5, 2022

Continuous Product Discovery and Opportunity Solutions Trees help you stay true to your business strategy while iterating on the product. Your customers may not always know what solutions they actually need. Discover and map opportunities. Torres recommends Opportunity Solution Tree.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98