Intercom, Inc.

NOVEMBER 14, 2018

There are many parts to a high-performing sales organization – the right people, processes and strategy, to start. For our outbound leads – leads generated by our outbound SDRs – we track: Number of accounts contacted: The total number of companies that our outbound SDRs have prospected to. Existing business KPIs.

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

Intercom, Inc.

NOVEMBER 30, 2021

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Strategy first, technology second. Let’s dive in.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Intercom, Inc.

MARCH 10, 2022

This strategy empowers you to pre-emptively deliver targeted, personalized messages and support via messenger-based channels. Address things like “rage clicking” directly with real-time, outbound messages to your customers to help them preemptively resolve issues. But what’s the best way to stay ahead of these expectations?

Customer Experience 209

Customer Experience Technical Review User Friction Data Visualization 209

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

JULY 4, 2023

There are five segments in the technology adoption lifecycle: Innovators; Early adopters; Early majority; Late majority; Laggards; Some strategies to crossing the chasm include: Create a buzz to help attract the right technology enthusiast to your product early. The book goes into detail about the chasm as well as valuable strategies.

Feedback Software 78

Feedback Software Analytic Tools Research Software User Testing 78

Intercom, Inc.

JANUARY 16, 2019

This is not to say that bottom-up adoption is bad strategy; quite the opposite. If you can raise a ton of capital, it’s one strategy for winning and crushing the competition. Is your model primarily inbound or outbound? Many great products see exciting initial revenue traction. it all “works”. Buying sales isn’t bad.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Gainsight

MARCH 7, 2022

Over the past few years, we’ve been keeping our eye on an incredibly positive trend in the most successful companies: closer, more collaborative relationships between Customer Success and Product teams. . Gainsight’s Director of Customer Success Strategy, Courtney Hauser, agrees. “To

Customer Feedback 103

Customer Feedback User Testing Customer Experience Onboarding KPIs 103

Product Innovation Educators

MAY 10, 2021

She focuses on portfolio roadmaps, innovation, strategy, and customer success. . The product managers report to a chief product officer or CEO and have a big-picture understanding of the company strategy, which they can relate to the product portfolio strategy. [6:24] Summary of some concepts discussed for product managers. [5:26]

Outbound 75

Outbound Product Management Product Manager Finance 75

Intercom, Inc.

AUGUST 16, 2022

Now is the time for support leaders to level up previous support strategies and adopt new tactics. But don’t worry if you’re not yet familiar with “in-context support” – today, we’re showing you its power and how to get your strategy started. Ready to up-level your support strategy?

Data Visualization 118

Data Visualization User Friction Customer Experience Customer Communications 118

ProductPlan

MARCH 17, 2020

How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Intercom, Inc.

MARCH 10, 2020

If you’re in the same boat as us, here are some strategies that we’re thinking about. A smart meeting strategy. Along with metrics, our values will help the team keep a positive “business as usual” mindset. We send automated outbound messages based on actions that the user has taken (or not). Help Center.

Customer Experience 220

Customer Experience Customer Feedback User Testing Feedback Software 220

Intercom, Inc.

MARCH 28, 2022

When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? After all, as Intercom’s co-founder and Chief Strategy Officer Des Traynor says, almost any product or service can be replicated by a competitor. The answer is yes – it’s both.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Product Innovation Educators

MAY 10, 2021

She focuses on portfolio roadmaps, innovation, strategy, and customer success. . The product managers report to a chief product officer or CEO and have a big-picture understanding of the company strategy, which they can relate to the product portfolio strategy. [6:24] Summary of some concepts discussed for product managers. [5:26]

Outbound 62

Outbound Product Management Product Manager Finance 62

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 85

Product Research User Testing Customer Feedback Research Software 85

Intercom, Inc.

OCTOBER 9, 2018

A lot of our time and energy is spent trying to engage potential customers with outbound messaging. But all too often, emails can get lost in the deluge of prospects’ inboxes – particularly when so many outbound messages are requesting leads make room for a “15-minute call”, as our co-founder Des Traynor has pointed out.

Customer Experience 126

Customer Experience Outbound Messaging Demo 126

Intercom, Inc.

JUNE 8, 2021

This is the final post in our series exploring the findings from Drive Conversational Experiences for a Future-Ready Customer Support Strategy , a commissioned study conducted by Forrester Consulting on behalf of Intercom in April 2021. Conversational support positively impacts your whole business. Outbound messaging (70%).

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound.

Research Software 63

Research Software User Testing Outbound Marketing 63

Product Innovation Educators

APRIL 3, 2023

Consumers are starting to recognize the societal impact media can have on consumers—positive or negative. How can we use media to deliver positive actions? 13:42] Have you seen any shifts from outbound (getting information to people, e.g., billboard, advertisement) to inbound (people coming to you, e.g., on social media) marketing?

Data Visualization 99

Data Visualization Marketing Advertising Analytic Tools 99

Intercom, Inc.

NOVEMBER 27, 2019

It’s even garnered them an enviable position among Deloitte’s Fast50, a list of the fastest growing software companies in the UK. A genius inbound marketing strategy. Companies like Slack, HubSpot, and Shopify have all operated on this deeper level, leveraging these five strategies to go public. Salesforce?

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Userpilot

JULY 24, 2023

That said, there are key differences between a SaaS marketing strategy and standard digital marketing. In this guide, we’re going to highlight the nuances of SaaS marketing, walk you through its various components, and teach you how to create effective SaaS marketing strategies! Increasing signups with a free trial.

Analytic Tools 67

Analytic Tools Feedback Software Data Visualization Marketing 67

Intercom, Inc.

OCTOBER 22, 2019

When you’re a rep, you could be thinking about outbounding to prospects, building pipeline, or moving forward the opportunities already in play. At the director and VP level, you should be thinking about strategy and proactive, not reactive, work. 4 steps to stand out as a sales leader. Prioritize work that will move the needle.

Weak Development Team 123

Weak Development Team Inbound Outbound Framework 123

Userpilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Our product-led growth playbook includes 11 strategies: Leverage product virality and network effects to drive organic growth. What is the product-led growth strategy?

Analytic Tools 78

Analytic Tools Feedback Software Data Visualization User Testing 78

The Product Coalition

MARCH 3, 2023

PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. Many reasons exist: My favorite is that they no longer have the pain point. Let me repeat this point.

Customer Experience 126

Customer Experience Customer Feedback User Testing User Friction 126

Userpilot

SEPTEMBER 7, 2023

A detailed journey map will help you understand customer needs and pain points at every stage of their journey, equipping you to deliver positive experiences. This will help you create a positive customer experience and boost customer retention. What is a customer journey map? Why do you need a B2B customer journey map?

Analytic Tools 91

Analytic Tools Feedback Software Research Software User Testing 91

Userpilot

MARCH 23, 2023

Closed-loop analytics will help you streamline your sales processes, bring in more leads/customers, and increase conversions through a closed-loop marketing strategy. How to implement closed-loop analytics If you want to implement an actionable closed-loop marketing strategy, then there are five things you need to do.

Analytic Tools 86

Analytic Tools Data Visualization Customer Experience Reporting Tools 86

Userpilot

AUGUST 14, 2023

Segment your user base to send targeted in-app messages , understand what your key marketing functions achieved, and identify the best customer success strategy for each segment. Analyze survey responses carefully and implement positive changes to close the feedback loop. Identify the best customer success strategy for each segment.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Customer Feedback 87

Userpilot

JANUARY 22, 2024

How to select the right model for your customer success strategy? Now that we know the differences between the 3 customer success strategies , let’s look at the factors to consider when choosing one for your business. Product complexity Product complexity is one of the main factors. Growth models.

Analytic Tools 79

Analytic Tools Feedback Software User Testing Customer Feedback 79

BrainMates

SEPTEMBER 19, 2022

The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams. So product is quite central to your operations?

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Userpilot

OCTOBER 8, 2021

The emergence of the product-led growth strategy. Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively. , social media posts, Youtube videos or podcasts. To be clear: both of these user acquisition strategies still work in 2021.

Analytic Tools 89

Analytic Tools Research Software Data Visualization Product Research 89

Intercom, Inc.

DECEMBER 20, 2018

As the co-founder of WebProfits , he’s led marketing strategy for the likes of Intuit, LinkedIn and Salesforce. He joined me for a chat about everything from how to deploy chatbots effectively to strategies for balancing automation and human connection. Sujan: Mailshake is an outbound sales tool. Short on time?

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

BrainMates

SEPTEMBER 4, 2023

Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers. It’s a strategy that puts the product at the forefront of your growth efforts, leveraging its value to acquire, activate, and retain customers.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

The Product Coalition

DECEMBER 9, 2019

You might use goals in your yearly and quarterly company strategy, your positioning, mission statement, company culture guide, financial projections, and other crucial business documents and initiatives. They give you the overarching direction for your business plan and define where you want to be in the future.

Onboarding KPIs 78

Onboarding KPIs Outbound KPI Software Review 78

Intercom, Inc.

JULY 19, 2021

What’s more, Forrester’s study, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed how conversational support can fuel customer retention and business growth across the entire business. Previously, it was ranked fifth for channel usage; now, it’s the second most used channel.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

APRIL 8, 2022

From the get-go, Joanna was responsible for managing and growing the company via strategy, sales and funding as well as cultivating the company culture. Joanna then explained that the terms “media database” and related searches had high Google search rates, so they were able to create a content strategy around those keywords.

User Testing 91

User Testing Feedback Software Research Software Product Marketing 91

Userpilot

APRIL 7, 2024

Tools that can censor personally identifiable information (PII) are a net positive if not an outright necessity. Analyze data by cohort and see which of your segments behave positively and which of your segments require increased marketing efforts. Data security. Being GDPR- and CCPA-compliant can also secure a good reputation.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Reporting Tools 83

Userpilot

AUGUST 31, 2023

Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. Customer acquisition is a broad term used to define the actions and strategies companies use to attract new customers. Book a demo now to learn more.

Research Software 88

Research Software Feedback Software Analytic Tools User Testing 88

Mironov Consulting

NOVEMBER 10, 2016

But the symptoms aren’t so obvious to the outbound (and extroverted) part of the company. Motivation and engagement look different on the tech side of the room: the outbound team often can’t tell whether Engineering is emotionally engaged. Periodically, walk through the product-level roadmap and broad product strategy.

Weak Development Team 96

Weak Development Team Development Technical Review Outbound 96