Marketing doesn’t stop when you’ve acquired a customer
Intercom, Inc.
MARCH 2, 2018
Just like the old adage “If you build it, they will come” isn’t true for the large majority of startups (spoiler: they won’t), neither is “If they sign up, they will use it” Many of your new signups are just kicking the tires, and if you don’t show them how to succeed, don’t be surprised when they simply walk away.
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