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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. It's easy to get stuck in a rut if you feel you've been assigned to support a specific product or product area and all you do is manage launches and releases," he said.

article thumbnail

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. It's easy to get stuck in a rut if you feel you've been assigned to support a specific product or product area and all you do is manage launches and releases," he said.