Intercom, Inc.

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. But I couldn’t raise the money for the startup; this was 2009, right after the recession.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Intercom, Inc.

DECEMBER 20, 2018

You may remember him from his previous appearance on Inside Intercom, where he spoke about growth marketing for startups. Sujan: Mailshake is an outbound sales tool. If they mention something like Outlook, we may want get them down the route of a webinar or more of a self-service path. Short on time? Advances in automation.

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Intercom, Inc.

APRIL 18, 2019

This is episode six of Scale , a brand new podcast series on moving from startup to scale up. Why do most startups fail? No, 42% of startups fail because they didn’t solve a market need. There’s a temptation to come in and say, ‘We need to run down the gamut of traditional tactics, like getting our outbound SDR team calling.’

Outbound 112

Outbound Customer Experience Education Airlines 112

The Product Coalition

JULY 8, 2019

Building the right product for the market is one of the first and most important stages of startup success, so it should be amply clear how critical Product Marketing is in creating Product-Market fit. webinars, help articles, LMS etc.) Traditionally we see product marketing using more traditional marketing channels to do this (e.g.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

NOVEMBER 6, 2020

If you need to whip up a quick landing page for a specific purpose: e.g. about a solution or feature of your product, or a comparison pages – e.g. for Google Ads or a landing page with a signup form for an ebook launch or a webinar – Landingi is a godsend.

Analytic Tools 74

Analytic Tools Feedback Software Data Visualization Reporting Tools 74