article thumbnail

How to Cross the Chasm & Scale Your SaaS

Userpilot

Use different acquisition channels like SEO and content, paid media, and webinars to attract new customers. Outbound : You directly email people in businesses who you think would be interested in your product to acquire new customers. Target customers that have high NPS scores to increase the chance of more positive reviews.

article thumbnail

15 Best HubSpot Integrations to Drive SaaS Business Growth

Userpilot

Define lists for new leads who come from a particular webinar. GoToWebinar is a webinar and virtual conference platform that allows two-integration with HubSpot. Use webinar registration and attendance to build lists, set up workflow triggers, etc. Schedule sales call with attractive leads in-app via Userpilot content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Are The Stages Of The SaaS Sales Process?

Userpilot

The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing.

article thumbnail

What is Product Marketing? A Data-Backed Definition

The Product Coalition

While this should be a collaborative effort with PMs (and should include UX improvements?—?why webinars, help articles, LMS etc.) This reflects the traditional bias of companies, but we believe the modern PMM needs to have the responsibility and capacity for both. Secondly, PMMs should own product adoption.

article thumbnail

Your Audience’s Real Roadmap Questions

Mironov Consulting

Remember that outbound marketing teams are focused on generating interest among customers at the top of the funnel and in the renewal cycle. Webinars, social posts, third party analysts, product reviews, podcasts, and long-term email nurturing are anchored by new features and compelling use cases.

Roadmap 92
article thumbnail

Sujan Patel on scaling growth with chatbots

Intercom, Inc.

Sujan: Mailshake is an outbound sales tool. It might not be your graphics or your UX. If they mention something like Outlook, we may want get them down the route of a webinar or more of a self-service path. So, if somebody from Microsoft looks at your site, boom: you can go outbound to the right person. Sujan: Absolutely.

Outbound 151
article thumbnail

MadKudu’s co-founder Francis Brero on unlocking the keys of product-led growth

Intercom, Inc.

While it might look useful and easy to set up, it not only increases friction in the UX – it’s not as accurate as you might think. You’re going to have people that interact with content like great podcasts like this one, webinars, and all that kind of goodness. Forms or product signups rely on self-input data.