The Product Coalition

AUGUST 16, 2022

This Competitive Analysis Playbook gives you an approach to learning from your competitors that you can customise to however deep or light you need it to be. Deep diving on each is a bit beyond the scope of this playbook but for our purposes here you may need to allow time to go deep. anything you think is important.

User Testing 113

User Testing User Friction Customer Feedback Customer Experience 113

Userpilot

SEPTEMBER 20, 2022

Customer onboarding playbooks are typically succinct documents mapping out the core elements of your approach to customer onboarding. Onboarding isn’t purely about signup. What is a customer onboarding playbook? Playbooks have become ubiquitous in the SaaS world – but what exactly is a customer onboarding playbook ?

Analytic Tools 97

Analytic Tools Feedback Software Research Software Onboarding KPIs 97

The Product Guy

AUGUST 8, 2017

In a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Building Your Product Management Playbook”. Signup to be a Mentor Today! Signup to be a Mentor Today! We are always looking for more product mentors from all around the world. View the live stream….

Product Management 98

Product Management Product Manager Management Management 98

Userpilot

SEPTEMBER 7, 2023

Understand your buyer personas and user personas: Collect feedback from existing customers Use signup surveys to get new customer information Look at user behavior in-app to spot trends 2. User activation playbook for SaaS. Once you have the survey responses, identify recurring feedback and use that to build your user persona.

Analytic Tools 103

Analytic Tools Feedback Software Research Software User Testing 103

Userpilot

JULY 30, 2022

Choose the right customer success playbook for the complexity of your product, and offer in-app support options so customers can solve their own problems. Many SaaS companies fail at the first hurdle by forcing users to complete a lengthy signup form filled with irrelevant information. Choose the right customer success playbook.

Onboarding KPIs 96

Onboarding KPIs User Testing Customer Experience Customer Feedback 96

Userpilot

JUNE 13, 2022

Creating a customer success onboarding playbook is necessary if you want new customers to: Use your product as intended and find value. Having said this, let’s go over everything you need for making a customer onboarding playbook that works. Playbooks are different for every business. Upgrade their plans.

Onboarding KPIs 52

Onboarding KPIs User Testing Customer Experience User Friction 52

Userpilot

OCTOBER 29, 2020

The responsibilities of a product marketer fall into two buckets: pre-signup (acquisition) and post-signup (retention). The more product-led the company, the more post-signup activities the product marketer will do. – speaking of adoption: As you can see, there’s more to the role then post-signup in-app marketing.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 98

Userpilot

JUNE 9, 2021

Their responsibilities and expectations vary from business to business, but they generally fall into two buckets: pre-signup (acquisition) and post-signup (retention). Product Marketers are responsible for defining the whole value prop also before the signup. Natália Kimli?ková KPIs: Activation, Adoption, First Month Retention.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. In this SaaS marketing playbook, we have compiled the hottest trends in growth marketing as told by real people on the field. SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important.

Research Software 74

Research Software User Testing Outbound Marketing 74

Userpilot

SEPTEMBER 5, 2021

Acquisition stage strategies: offer a free trial , use paid ads and optimized landing pages to drive trial signups, use search engine optimization (SEO) and educational content to attract potential customers, and use social media and online communities to distribute your content. You got trial signups, now what? It's a no-brainer.

Feedback Software 97

Feedback Software Analytic Tools Research Software Software Review 97

Mixpanel

FEBRUARY 23, 2024

So rather than just saying, “Hey, you’re here to see a return on ad spend, and here’s the playbook for that,” we use the survey information to narrow down the particular use case that’s most relevant to them. It’s a tougher situation—a technical signup is twice as successful in onboarding as a non-technical signup.

Onboarding KPIs 59

Onboarding KPIs Technical Review Customer Experience User Testing 59

Amplitude

MARCH 3, 2020

John Cutler, coauthor of the North Star Playbook and product evangelist at Amplitude, hosted Pedro Clivati, head of growth at GrowthHackers; Inessa Lurye, VP of product at Yesware; and Sam Ahn, principal product manager at LogMeIn. “A After I read the North Star Playbook , I held small workshops over a period of a few months,” Ahn said.

Onboarding KPIs 97

Onboarding KPIs Workshop Webinar Reporting Tools 97

Andrew Chen

NOVEMBER 1, 2018

There’s a reason why so many landing pages are just signup forms. So if I see a startup that doesn’t directly ask for the signup, I assume there’s upside that can be gained. This is a look at signups broken down by channels/loops and by time period (ideally weeks). Do the signups stay linear? Or go flat?

Onboarding KPIs 111

Onboarding KPIs Feedback Software User Testing Data Visualization 111

Userpilot

SEPTEMBER 5, 2021

Acquisition stage strategies: offer a free trial , use paid ads and optimized landing pages to drive trial signups, use search engine optimization (SEO) and educational content to attract potential customers, and use social media and online communities to distribute your content. You got trial signups, now what? It's a no-brainer.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Acquisition stage strategies: offer a free trial , use paid ads and optimized landing pages to drive trial signups, use search engine optimization (SEO) and educational content to attract potential customers, and use social media and online communities to distribute your content. You got trial signups, now what? It's a no-brainer.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. Most landing pages might only have 10-50% conversion rate to signup!

User Testing 110

User Testing Customer Experience Reporting Tools Data Visualization 110

Userpilot

JULY 28, 2022

Building customer success playbooks. So if—for instance—a user didn’t finish the signup process, you can quickly tell what step generated the most friction and fix it. Creating a customer success journey map is necessary for: Creating a customer success strategy. Measuring success across the buyer journey.

Feedback Software 98

Feedback Software User Testing Customer Experience Data Visualization 98

Userpilot

OCTOBER 15, 2020

It won’t replace the playbook, but you can also listen to why this matters on my video: 1. The key activation points for me would be: creating a signup form (or pop-up). embedding the signup form (or pop-up) on my blog. moment would happen when someone signs up from my new signup form / popup to my email list.

Onboarding KPIs 79

Onboarding KPIs Strategy Customer Experience User Testing 79

Userpilot

JUNE 23, 2022

There are multiple onboarding playbooks that focus on different stages of customer engagement, which is often divided into three phases: Primary onboarding: Where you help the user reach the “ AHA moment ” and focus on the first-time user experience. However, how do you implement these models? Onboarding models.

Feedback Software 52

Feedback Software User Testing Customer Experience Customer Feedback 52

Userpilot

SEPTEMBER 5, 2023

Use the customer journey map to define your customer experience tactics, such as creating an activation playbook , planning customer interactions, adding in-app tooltips, and performing A/B tests. For example, your first opportunity to apply this is during the signup process. Plan and execute your CX vision.

Customer Experience 101

Customer Experience User Testing Data Visualization Customer Feedback 101

Intercom, Inc.

NOVEMBER 21, 2019

In the early days of Intercom, our Chief Strategy Officer and co-founder Des Traynor hosted daily “seminars” to show new signups and prospects how to achieve success with Intercom. Develop a playbook of qualification tactics to use in any scenario. Avoid the time drain of switching between tools by customizing your inbox.

Seminar 23

Seminar Feedback Software Customer Experience Education 23

Userpilot

JANUARY 16, 2024

Just like with the signup process, keep your surveys short and sweet. This includes tracking metrics like new signups, user activation, product adoption , and retention as well as conversion rates at each of the key stages in the process. Such insights are key to tailoring the user experience to their unique needs.

Data Visualization 100

Data Visualization Feedback Software Analytic Tools Onboarding KPIs 100

Userpilot

JULY 24, 2023

Increasing signups with a free trial. SaaS marketing is the means through which you bring a product to market, build awareness, drive signups, and grow recurring revenue. What you include in your SaaS marketing playbook will depend on who your customers are. Personalizing the user experience. Offering self-service support.

Analytic Tools 80

Analytic Tools Feedback Software Data Visualization Marketing 80

Userpilot

JUNE 10, 2019

Marketing’s role is about recommendation, so we spend a lot of time building up playbooks and putting together hints and tips on how to get the most out of Slack. – Bill Macaitis, former CMO of Slack. MailChimp takes an unusual approach to the signup process. No credit card needed” copy. MailChimp’s in-app pricing page.

Analytic Tools 140

Analytic Tools Marketing Customer Experience Data Visualization 140