Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

The Product Coalition

DECEMBER 13, 2021

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. What is wrong with these startups? Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What is S.M.A.R.T?

Framework 147

Framework Startups User Testing Onboarding KPIs 147

The Product Coalition

FEBRUARY 20, 2023

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit.

User Testing 168

User Testing Product Research Product Marketing Customer Feedback 168

The Product Coalition

OCTOBER 13, 2022

Credit: Austin Distel Startups reading the wrong resources waste months with the wrong methods. If only books on product management had labels that say “pre-PMF” or “post-PMF”. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Time goes by, runway decreases. It’s full of examples. ??

User Testing 130

User Testing Books Product Marketing Marketing 130

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 85

User Testing Product Research Product Marketing Customer Feedback 85

The Product Coalition

FEBRUARY 23, 2023

Enzo Avigo, CEO of June Read a copy of the LinkedIn post below to find out more: Early stage startups, your product execution speed is everything. Product teams, you don’t have time to do all the things you should. In pre Product/Market Fit this is even worse. In pre Product/Market Fit this is even worse.

Startups 117

Startups User Testing Feedback Software Reporting Tools 117

Userpilot

OCTOBER 4, 2021

Knowing when and how to grow your team requires a bit of strategic management on your side, particularly when it comes to the hire of your first product manager. And most importantly, how do you know when it's time to hire a great product manager? What is a Product Manager and what do they do?

Feedback Software 95

Feedback Software Startups Product Management Product Manager 95

Mind the Product

JANUARY 26, 2021

Everyone – or so we’re told – has the dream of joining or founding a hot startup and making their fortune, all while really proving their product chops. Though he’s now a Product Manager at Facebook, Karthik Suresh co-founded Altrest and grew Craft.io Finding product/market fit.

Startups 130

Startups Feedback Software Product Research Technical Review 130

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

The Product Coalition

DECEMBER 11, 2023

Startups also have a silent killer. Still, because startup life is so hectic — it might feel like business as usual. Note: everything I say here is true for mature product companies as well. The reason I’m talking here primarily about startups is that they are much more volatile than larger companies.

Startups 78

Startups User Testing Customer Experience Roadmap 78

Lenny Rachitsky

MARCH 5, 2024

It’s free, available to everyone, and if you can pull off a great launch, Product Hunt can change your startup’s growth trajectory. However, the little-known truth is that of the thousands of startup founders who try their hand at Product Hunt each week, very few see any impact.

Startups 116

Startups Feedback Software Onboarding KPIs Technical Review 116

The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

Product Management 163

Product Management Product Manager User Testing Weak Development Team 163

The Product Coalition

JULY 16, 2023

In recent years it seems that product management is all about execution and delivery. Photo by Kea Mowat on Unsplash When I moved into product management, almost 20 years ago, it used to be a very senior role. The discussion was about whether or not someone is senior enough to move into product management.

Strategy 137

Strategy Product Management Product Manager Management 137

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 121

User Testing Product Marketing Marketing Customer Experience 121

Intercom, Inc.

MAY 16, 2018

In this article, you’ll learn how to: Understand the role of product marketing. Start creating your product marketing plan. Create alignment between product and marketing. Walk into any product-first company and you’ll notice the common misconception that “marketing” is a dirty word.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Userpilot

SEPTEMBER 14, 2023

What are the different types of product managers? We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. The types of product managers differ in focus and required skills.

Research Software 84

Research Software Analytic Tools Feedback Software Product Research 84

Intercom, Inc.

JUNE 1, 2018

The most important tasks for any early stage startup are to write code and talk to users. Founding a startup is a lot like this. In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing.

Startups 201

Startups Feedback Software Marketing Strategy 201

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Where are you? Do you have a clear ICP?

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Product Management University

AUGUST 13, 2019

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s one of the least effective ways to do product marketing in B2B.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

Mind the Product

OCTOBER 10, 2018

In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit.

User Testing 125

User Testing Product Marketing Marketing User Friction 125

The Product Coalition

JANUARY 17, 2022

Product Can you tell if your product is on the right track? It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business? But how can you know whether your market-fit is strong enough, or if you’re focusing on the right audience?

User Testing 118

User Testing Product Marketing Marketing Software Review 118

NextBigWhat

SEPTEMBER 5, 2020

You either have a product market fit or you build fake metrics to get there (even unintentionally). NextBigWhat’s #Threadmill brings you curated Twitter threads on product, life and growth. Very few days I sleep w/o the macabre thought that startups that haven’t PMF-ed are like a candle in a wind tunnel.

User Testing 123

User Testing Weak Development Team Product Marketing Marketing 123

The Product Coalition

MAY 9, 2020

A lot of information and knowledge comes your way when you’re a new Product Manager. But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) So let’s dive in.

User Testing 78

User Testing Technical Review Product Marketing Product Research 78

The Product Coalition

SEPTEMBER 14, 2020

In my work with startups I noticed two common pitfalls?—?opposite Photo by Daniel Abbatt from Pexels The best startups I work with have truly embraced the lean startup methodology. Working with dozens of startups, I do see, however, companies that are implementing it wrong. Lean Startup is no different in that sense.

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Startups User Testing Agile Product Research 100

The Product Coalition

JULY 15, 2023

Former CEO of Picker explains mistakes made in pursuit of product-market fit. The LinkedIn post you’re about to read is a testimony of sorts, and while it wasn’t given under oath — the statements provided demonstrate how product people can present themselves when mistakes have been made. of GMV (Gross Merchandise Value) x month.

User Testing 126

User Testing Product Marketing Research Software Marketing 126

Userpilot

APRIL 30, 2024

Marty Cagan is a popular name in the product management world. In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. Marty Cagan is a well-known figure in the product management and technology industry. Who is Marty Cagan?

Analytic Tools 87

Analytic Tools Research Software Feedback Software Books 87

Product Innovation Educators

JULY 6, 2020

How product managers can boost innovation in companies large and small. In 2012 I read a book titled, Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. Consequently, I think of Eric Ries as the create of Lean Startup and Steve Blank as its father. Successful startups ignored that advice.

Startups 88

Startups User Testing Customer Experience Development 88

The Product Coalition

JUNE 14, 2020

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

User Testing 89

User Testing Product Research Product Marketing Testing 89

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. So, What is Market Validation? What is market validation?

User Testing 126

User Testing Startups Product Research Testing 126

Product Management Unpacked

AUGUST 15, 2019

Greg Coticchia, the executive director of Carnegie Mellon University’s new Master of Science in Product Management program, was recently a guest on The Pitchwerks Podcast , a weekly audio show hosted by Scot MacTaggart that talks about sales, marketing and startups. Those who sell the product – marketing and sales.

Product Management 157

Product Management Product Manager Product Research Management 157

Mind the Product

FEBRUARY 5, 2019

Did you know that 42% of startups fail because no one wants to buy their product? For corporations, nearly 80% of new products fail each year for the exact same reason. So why are we still developing products no one wants? Who owns Product/Market fit – Marketing, Sales, or Business?

User Testing 142

User Testing Product Marketing Marketing Product Research 142

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Which message will best position the product, and target the right segment? It includes product marketing guides, and guidance for internal and external communications like release briefs. Documentation?— ?This

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Mind the Product

AUGUST 24, 2018

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it.

User Testing 150

User Testing Product Marketing Marketing Customer Experience 150

Mixpanel

JULY 8, 2022

We’ve reached a major milestone: After only two years, more than 2,000 startups have graduated from Mixpanel for Startups and continue to use Mixpanel. Thank you to everyone who has participated in the program—it’s rewarding to be part of so many startups’ journeys! Mixpanel for Startups.

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Data Visualization Dashboard Startups Analytic Tools 110

The Product Coalition

JANUARY 5, 2023

Credit: Alex Padurariu Early-stage Product Managers, you’ve been lied to. You can regain focus with the Product Management Yin and Yang. If you’re a product manager (PM) you’re maybe juggling with 10 things. If your customers pull your product so hard that you can’t catch up with demand. My focus? ?

Product Research 95

Product Research User Testing Product Management Product Manager 95

Bain Public

JUNE 14, 2021

(Montréal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product of Bain Public joins Cédric Tawil, Director at Startup Grind Montreal , in a fireside chat discussing what the future of product management holds and how businesses can prepare for it. How is the role of product management changing going into the future?

Startups 52

Startups Research Software Product Management Product Manager 52