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Data Product Roadmap: How To Conduct Data-Driven Product Planning

Userpilot

What is a data product roadmap? What roadmap metrics should you be tracking? We also share software products you can use to create a foolproof product roadmap and drive product-led growth. Data product roadmaps vs product roadmaps: What’s the difference?

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15 Ways for Effectively Scaling SaaS

Userpilot

Scaling SaaS is not for the faint of heart. Scaling involves finding the right timing, understanding customer psychology, and making critical decisions to drive product-led growth. This guide explores 15 practical strategies you can adopt when scaling your SaaS business. Optimizing your marketing strategy to cut costs.

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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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Product Failure: Why New SaaS Products Fail and How to Avoid it

Userpilot

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. Product failure is often attributed to poor UI/UX.

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Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

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SaaS Email Marketing: 12 Strategies for Successful Campaigns

Userpilot

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

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B2B Marketing Team Structure: Essential Roles and Their Responsibilities

Userpilot

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

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