AB Tasty

MARCH 26, 2024

Dave Anderson, VP Product Marketing and Strategy We are living in a time where people treat products and services as commodities. Dare to be better The post CX Optimization Webseries APAC: Episode #1 – CRO Trends in 2024 appeared first on abtasty.

Telecommunications 52

Telecommunications Customer Experience Data Visualization Finance 52

Userpilot

DECEMBER 18, 2022

Which Product Trends will take 2023 by storm? But apart from new technologies, we saw also another big emerging trend: a greater emphasis on…simply creating more value for your users through continuous discovery and being more attuned to user feedback and needs.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Product Research 98

ProductPlan

JANUARY 5, 2023

Lists of business trends tend to fall into two types – those that look into the future and those that survey the past. Predictions about future trends are tricky because of the uncertainty of them coming to pass. Lists of trends that survey the past should be easier by definition, right? Trends for product management leaders.

Artificial Inteligence 52

Artificial Inteligence Product Management Product Manager Feedback Software 52

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. As a product marketer, it’s your job to maximize customer lifetime value.

Analytic Tools 98

Analytic Tools Feedback Software Marketing Product Marketing 98

Andrew Chen

FEBRUARY 6, 2024

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. A few years ago you saw a trend were products would launch a huge conferences like SXSW.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

Innovatemap

MARCH 17, 2021

“We work with fantastic teams of all stripes,” said Katie Lukes, Principal, Product Strategy at Innovatemap. She’s a rising star in product marketing and constantly receives kudos from clients who are impacted through her work. The post Defying the Trends: Women at Innovatemap appeared first on Innovatemap.

Technical Review 111

Technical Review Reporting Tools Leadership Startups 111

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Mind the Product

FEBRUARY 5, 2019

So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads.

User Testing 141

User Testing Product Marketing Marketing Product Research 141

Innovatemap

FEBRUARY 21, 2023

It starts with product marketing. A valuable role at companies of all sizes, product marketing translates features and benefits into value statements that buyers want and understand. As more products enter the market, the demand for product marketing grows. Discussed relevant industry trends.

Product Marketing 52

Product Marketing Marketing Customer Feedback User Friction 52

Userpilot

OCTOBER 18, 2021

Trends – so you know what is working great right now regarding acquiring and retaining customers and what you should do to follow SaaS market trends so you won’t stay behind the competition. Such a trend gives SaaS providers a chance for sustainable development and fast growth. Product-Market Fit (PMF).

Analytic Tools 98

Analytic Tools Feedback Software Research Software Onboarding KPIs 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Bain Public

DECEMBER 20, 2022

When it comes to not wasting opportunities and adding momentum to the product development , it's important to ask the tough question of "Do we have product-market fit?" A lot of companies have product market fit today, but as the market changes and the world evolves, they might not have it in the future.

User Testing 52

User Testing Product Marketing Marketing Wireless 52

Mind the Product

APRIL 6, 2018

For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant. Nor did I understand why some of the products I’d helped to create succeeded while others flopped. Well, not quite….

User Testing 110

User Testing Product Marketing Research Software Marketing 110

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Gainsight

DECEMBER 10, 2020

My name is Riana Upton and I’m on Gainsight’s product marketing team. . During my three years at Gainsight, I’ve gone from content marketing to product marketing which has given me an amazing opportunity to learn from and work with so many great Gainsters. . On paper, I’m an Associate Product Marketing Manager.

Product Marketing 52

Product Marketing Marketing Analytic Tools Research Software 52

Userpilot

APRIL 17, 2024

Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. It can help you monitor the effectiveness of in-app marketing efforts.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Reporting Tools 105

PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. I’m a self-proclaimed PMM nerd who loves delving into the craft and I’m personally passionate about coaching others.

Product Marketing 52

Product Marketing User Testing Marketing Research Software 52

Userpilot

APRIL 30, 2024

Both of these directly influence product development and help keep up with market trends. How can SaaS companies leverage feedback to increase product growth? Feature development : Product feedback can directly help with feature prioritization , allowing product teams to focus on what users want.

User Testing 104

User Testing Customer Feedback Feedback Software Data Visualization 104

Aptrinsic

JUNE 7, 2018

A cohort retention analysis is a helpful tool for product teams to understand how many of their users return to their product and after what period of time. Being able to answer each of these questions is critical to delivering the best customer experience and successful product. Has my product achieved Product Market Fit?

User Testing 40

User Testing Product Marketing Customer Experience Analytic Tools 40

Userpilot

JUNE 12, 2024

Attention to detail : A product analyst must be able to spot a product trend by paying attention to details. User-centric mindset : A product analyst puts themselves in the shoes of the user in every stage of the product lifecycle. Monitoring the product market performance and proposing necessary changes.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

JUNE 20, 2023

First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. How do you go about it?

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Innovatemap

DECEMBER 20, 2023

From insights keeping us informed on product trends to friendly competition around the Village Table, here’s a list of a few favorites from our team. Lenny Rachitsky Jake Trowbridge, Principal Product Manager Lenny Rachitsky is a goldmine for product management, UX design, product marketing and general business resources.

Research Software 52

Research Software Customer Feedback Entertainment User Testing 52

Userpilot

JUNE 12, 2024

Conduct thorough market research : Analyze your target audience, competitors, and industry trends. Gather insights to validate product-market fit, identify unique selling points, and refine your go-to-market strategy. Prioritize user feedback and testing : Involve users throughout the product development process.

Product launches 52

Product launches Analytic Tools Data Visualization Feedback Software 52

Userpilot

MARCH 5, 2024

Funnel visualizations make it easier to digest conversion data and identify trends and patterns. It’s also possible to visualize conversion rates as a trend to track changes over time. Common stages in the SaaS product funnel include Awareness, Interest, Evaluation/Consideration, Decision, Conversion/Purchase, Retention , and Advocacy.

Data Visualization 100

Data Visualization Analytic Tools Feedback Software Reporting Tools 100

Mixpanel

APRIL 18, 2024

Key teams to involve: Product Marketing, Sales Enablement, Customer Success & Support Key Mixpanel reports used: Flows (to look at workarounds being used today) Stage 2: The phased rollout Now, we can start actually rolling out the new product or feature. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

JUNE 12, 2024

You must be open-minded and willing to work in cross-functional teams to ensure continued product growth. Don’t skimp on lifelong learning : The best product specialists strive to stay on top of industry trends, changing user preferences, and new technologies. They also have to stay on top of user behavior and market trends.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52