Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is product marketing?

Product Marketing 89

Product Marketing Marketing Research Software Feedback Software 89

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 89

Onboarding KPIs Roadmap Marketing Feedback Software 89

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 80

Product Research Feedback Software Research Software Product Marketing 80

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 95

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 95

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 89

Onboarding KPIs Analytic Tools Research Software Product Marketing 89

The Product Bistro

AUGUST 28, 2020

As a Product Mentor, I've seen these career paths to Product Management: – Business Analyst – Product Marketer – Software Engineer – Visual/UX Designer – Project Manager What was your path? You're not alone! That is fantastic. I wish I had the time to do more of that.

Product Management 195

Product Management Product Manager Management Management 195

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 86

Feedback Software Analytic Tools Research Software Software Review 86

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. Webinar in Userpilot. Let’s look at them in detail.

B2B 77

B2B Research Software Feedback Software Customer Experience 77

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

Analytic Tools 75

Analytic Tools Feedback Software Data Visualization Reporting Tools 75

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? There are three main benefits to investing in customer education: it improves product adoption , drives customer success, and reduces customer churn. UX design team. With a well-defined customer education strategy.

Education 86

Education User Testing Customer Feedback Customer Experience 86

Userpilot

APRIL 12, 2022

In this article, you’ll learn more about the value of using video content as part of your overall marketing strategy. A product marketing video used in SaaS is a short gif or explainer video made with the intent of helping users engage with your product’s features and shorten the learning curve.

Analytic Tools 89

Analytic Tools Embedded Analytics Data Visualization Onboarding KPIs 89

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

OCTOBER 15, 2021

You want your customers to get the most out of your product, right? So you need to be in constant communication with them – to inform them of any changes or new product launches, or even upcoming events or webinars! Product launch campaign. There are seven types of messages you can use. Here we go.

Feedback Software 85

Feedback Software Research Software Product launches User Testing 85

Userpilot

MAY 19, 2021

The Best B2B SaaS Marketing Tactics to Try in 2021. SaaS Content Marketing. Product-led Growth. Hosting a Webinar. Influencer Marketing. Dofollow.io’s Online Community That Helps Them Test Out Their Product Ideas. Hubspot built its early success off interactive, unforgettable, and useful webinars.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

FEBRUARY 22, 2024

Face-to-face webinars can help you unlock consistent value for your customers and improve customer retention. Analyze your funnel to identify friction and drop-off points and use UX research methods to find out the reasons. It is an indicator of product-market fit and shows businesses who their most loyal customers are.

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

JANUARY 14, 2023

Announcing new features and product updates to let your users know what changed (if any) and guide them to use the new features. Creating webinars and offering live training demos to help users tackle specific problems or use cases. A successful customer education program can be woven into your product marketing efforts.

Customer Experience 93

Customer Experience Feedback Software Education Customer Feedback 93

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Userpilot

JUNE 9, 2023

Tracking product milestones, such as user activation and adoption, lets you see how customers advance in the user journey. Webinars help boost feature adoption and re-engage customers by highlighting important features and finding improvement areas. Webinars can be very effective tools for your re-engagement strategy.

Messaging 68

Messaging Feedback Software Product Research Customer Feedback 68

Userpilot

NOVEMBER 1, 2021

Don't forget to segment your customers, otherwise you'll end up with a generic, linear product tour which will turn them off. The ingredients to a typical SaaS onboarding process include a signup flow , a welcome screen , checklists , tooltips , emails and webinars. An invitation to a webinar with an industry expert.

Onboarding KPIs 90

Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 90

Userpilot

AUGUST 14, 2023

Host webinars to promote new features. Content formats such as blog posts, newsletters, informative videos, webinars, etc., Promote new features with in-app webinar invitations Webinars are fantastic for encouraging user interactions if you want to promote new features. Webinar invitation to promote new features.

Onboarding KPIs 85

Onboarding KPIs Strategy Marketing User Testing 85

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 85

Feedback Software Analytic Tools Research Software Customer Experience 85

Userpilot

MAY 22, 2023

Your resource center should include various self-help guides, like webinars, tutorial videos, knowledge-base articles, etc. Provide repeated value with webinars Webinars are a handy tool when looking to deliver more than a simple walkthrough. They enable you to educate users on industry knowledge, varied product use cases, etc.

Customer Experience 71

Customer Experience User Testing Feedback Software Customer Feedback 71

Userpilot

DECEMBER 8, 2022

To avoid product failure, don’t launch without achieving product-market fit first. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. Market research and customer discovery help validate ideas and make sure the market is ready for the product.

Feedback Software 92

Feedback Software Research Software User Testing Analytic Tools 92

Userpilot

NOVEMBER 14, 2022

Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. How does this help with product marketing , and what are some examples of brands that have succeeded with it? Read on to find out. from verified instructors. Check it out!

Feedback Software 90

Feedback Software Research Software Marketing User Testing 90

Userpilot

APRIL 18, 2024

A free trial is a chance for potential customers to experience product value. As most traffic comes from mobile users and they have a lower tolerance for poor UX/UI , optimize your pages for mobile devices. Userpilot is a product onboarding platform that can help you with that. Like blog posts, case studies , or webinars.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Marketing 83

Userpilot

JANUARY 30, 2023

Here are real-life product adoption examples from successful companies for each stage: Using social media ads to expand brand awareness, like Slack. Offering educational webinars showcasing the value of your product, like Userpilot. of the market) are excited about trying products and testing new technology.

User Testing 83

User Testing Feedback Software Research Software Onboarding KPIs 83

Userpilot

AUGUST 19, 2022

Always consider testing product-market fit before a big rollout. Here are some best practices to consider throughout your rollout : make your plan adaptable, use fake door tests to gauge demand, utilize a range of in-app comms, use analytics to guide your decisions, and consider a Product Hunt launch to test product market fit.

Analytic Tools 94

Analytic Tools Feedback Software User Testing Customer Experience 94

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 84

Feedback Software Research Software User Testing Product Research 84

Userpilot

JULY 17, 2023

By looking at customer experience analytics, you’ll be able to use these valuable insights to make data-driven decisions instead of relying on your product marketing strategy alone. For instance, you could trigger a specific webinar popup when users struggle with a particular feature: Get your free Userpilot demo today!

Data Visualization 91

Data Visualization Customer Experience Analytic Tools Customer Feedback 91

Userpilot

FEBRUARY 14, 2021

Product-Led Growth Lifecycle Marketing Personalized In-App Experiences Product Marketing Viral Loops Affiliate Marketing Conclusion. In-app marketing is a very effective medium of reaching your goals without being invasive. Want your product to drive your growth? Check them out below! Activation.

Feedback Software 83

Feedback Software Research Software Customer Experience User Testing 83

Userpilot

NOVEMBER 18, 2021

So if a manager were looking at project management software, they might experience the Aha Moment as early as the market research phase, but Activation would only come after they've assigned their first task to a team member. Rookie product marketers sometimes think that the Aha Moment is a one-and-done thing.

Analytic Tools 89

Analytic Tools Research Software Feedback Software User Testing 89

Userzoom

NOVEMBER 14, 2017

ON-DEMAND WEBINAR. This is mainly due to the fact that when users are allowed to speak for themselves you can hear how they truly feel about your product or site, as well as gain an understanding of their misconceptions and why they have them. Webinar speaker.

Customer Feedback 48

Customer Feedback User Testing Data Visualization Product Research 48

Userpilot

JULY 13, 2021

Your non-technical product managers and product marketing managers will certainly thank you! This allows for a lot of agility, leading to regular product experiments. The lessons from all of those experiments will translate into a better product experience for your customers. Get a demo today!

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98