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Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

Roadmapping is at the core of product strategy and product management. I want to make the case, informed by the writing of Marty Cagan , particularly his book Inspired and by learning from Teresa Torres , through her workshops and team coaching , that output or feature-based roadmapping is a thing of the past in product management.

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Develop a portfolio strategy that mirrors the target customers’ business priorities with supporting product releases that collectively deliver the outcomes via new features and products. Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies.

Marketing 130
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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

April Dunford // Ambient Strategy. Startups often struggle to communicate the value of their products, particularly in sales meetings. What’s their ideal customer, their ideal customer is someone who’s a little bit more sophisticated on the sales training bit, right. And so we did a positioning workshop.