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How to be the go-to engineer for product analytics

Mixpanel

As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. And this pattern creates lots of problems —both for the engineering team and the product itself. But what if you could save everyone from this insidious peril?

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Data thinking vs. product thinking

Mixpanel

However, if we built an event funnel in our product analytics, one that examines what users are doing several steps before potentially reaching the chat feature, we might find that the engagement drop-off was actually happening a screen or two earlier, maybe due to a poorly designed series of buttons or UI flow. Create counter metrics.