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Common technical hiccups in your product analytics that are easy to spot

Mixpanel

The good news is that many technical quirks tend to follow certain patterns that can be easily spotted—even by non-engineers. Here are four technical hiccups associated with corrupt event tracking data, how to spot them, and what to do about them. So why could that happen from a technical standpoint? Event stuttering.

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How to be the go-to engineer for product analytics

Mixpanel

As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. Keep the product folks technically up-to-date. In other words, even if the design is phenomenal, the UX will suffer if the implementation is weak.

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Why it’s never too early to add product analytics to your app

Mixpanel

He’s been developing apps for almost as long as the App Store has existed—wearing every hat from full-time engineer to product manager, UX designer, founder, content creator, and technical cofounder. Gain insights into how best to convert, engage, and retain your users with Mixpanel’s powerful product analytics.

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Mobile app event tracking: Telling the story of how your app works (or doesn’t work)

Mixpanel

He’s been developing apps for almost as long as the App Store has existed—wearing every hat from full-time engineer to product manager, UX designer, founder, content creator, and technical cofounder. Gain insights into how best to convert, engage, and retain your users with Mixpanel’s powerful product analytics.

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Data thinking vs. product thinking

Mixpanel

UX design, branding, feature-set, nuanced differences in user perspectives, and a million other variables can impact (with varying levels of influence) whether our products get used or ignored. Here’s how. Understand the role of data with nuance. There’s an enormous amount of ambiguity when it comes to developing products.

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Always implement analytics as part of feature development. Here’s why.

Mixpanel

But since engineers and product folks tend to have such different values and perspectives, nuance is often lost in translation as the product team attempts to define stories and epics for engineering. Engineers are technical. Analytics, however, can help with this.

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A modular approach for integrating an analytics platform (like Mixpanel) into your iOS app

Mixpanel

And that makes it possible to get into all the benefits of a sophisticated platform like Mixpanel with little technical risk—even if for only a trial run and/or to use it alongside other tools like GA. Here’s how you (or your app developer team) can do it. As a matter of principle, abstract-away your dependencies.