Intercom, Inc.

AUGUST 18, 2021

But all too often the way the underlying data is collected makes NPS little more than a vanity metric, easily rigged to give the impression of positive customer sentiment, leading to shallow insights and false assurances. Or after specific events occur such as purchases or business reviews? Revamping how we do NPS surveys.

Product Research 232

Product Research Data Visualization Customer Feedback User Testing 232

Mironov Consulting

JUNE 16, 2022

COVID, global supply chain issues, war in Ukraine, inflation, energy supply disruptions, virtual currency meltdown… pick your precipitating event.  A I remember major tech downturns in 1985, 1992, 2001 and 2008.  Especially  Especially 2001.  I Feels like 2008 to me.  To help.

Startups 59

Startups Naming Positioning Branding 59

The Product Coalition

MAY 15, 2019

McElroy wrote a short memo where he described “Brand Men” who had overall responsibility for the brand and managing of a product. Ahead of his time he also described that the best “Brand Men” would do this though experimentation and customer interactions?—?obviously obviously most people skipped that part! written by Neil H.

Product Management 92

Product Management Product Manager User Testing Product Research 92

Pragmatic Marketing

AUGUST 17, 2014

Software developers faced a similar crisis in 2001. By requesting people to work together in certain ways, track specific metrics and check in with each other at specified intervals, companies can put in place the building blocks for people to interact in positive, productive ways. EMC is also an early adopter of agile marketing.

Agile 70

Agile Marketing Software Review User Testing 70

Business of Software Conference

MARCH 11, 2020

And then I’ve really only started companies as a byproduct of I have an obsessive personality and I channel that in a positive area which is like I’m obsessed with learning and getting better. So I think in this phase you have to build a brand. Like what does a brand mean? So I was nervous about that. Never again.

CTO Coach 52

CTO Coach Weak Development Team User Testing Customer Experience 52

Business of Software Conference

DECEMBER 3, 2019

Upcoming Events. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? And so part of this is the aspect of getting away from just the marketing and positioning down to what do I actually have to create as experiences. Video, slides, and transcript below.

Research Software 40

Research Software User Testing Data Visualization Customer Experience 40