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Product Goals in Scrum

Roman Pichler

The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” The product owner is accountable for “developing and explicitly communicating the product goal.” The entire Scrum team is “focused on one … product goal” at a time.

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Who is Marty Cagan: Background, Books, Product Management Tips, and More

Userpilot

In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. In this role, he drove the development of products that took eBay’s global e-commerce platform to new levels of success. Marty Cagan is a popular name in the product management world. Who is Marty Cagan?

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Product Goals in Scrum

Roman Pichler

The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” The product owner is accountable for “developing and explicitly communicating the product goal.” The entire Scrum team is “focused on one … product goal” at a time.

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Product Management History: The Nineties, The Noughties, and Beyond

The Product Coalition

Corporations started re-structuring so that teams were self-managing, and were given more autonomy and ownership. There was a gap between development and tech which needed to be filled. Product Management developed organically, as the intersection between engineering and brand management. After all, many paths lead to product!

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What strong teamwork looks like: 7 proven models

Atlassian

Creating a strong, cohesive team takes intention and planning. Researchers have been studying team dynamics for decades. There’s a significant body of knowledge about which organizational structures provide the best results given the circumstances, goals, and personalities involved in a team. 5-second summary.

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Collection, Analysis, Action: A Beginner’s Guide to the Product Stack

Mixpanel

This post is written by TWG, a product consultancy specializing in modern application development , data engineering, and product growth. Since 2002, they have helped both scale-ups and large enterprises achieve their conversion, engagement, and retention goals. Simply put, data is at the core of good product management.

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A Better Problem Statement Template

Tyner Blain

There are several different formats which have been developed for problem statements, and you could use free-form narrative as well. After hundreds of hours helping write and utilize problem statements with dozens of teams over the years, I’ve evolved the template I use and recommend; because it works better in theory and in practice.