2014 Blog Branding Naming 
AB Tasty
MARCH 26, 2024
Previously, Rand was the co-founder and CEO of Moz, where he started SEOmoz as a blog that turned into a consulting company, then a software business. Rand also shares some of his recommendations on how to get your brand in front of the right audience. Here are some key takeaways from their conversation.
Userpilot
NOVEMBER 17, 2021
In 2013/2014, the company began scaling rapidly and moved to India to accelerate its growth. For instance, since 2004, Saravana had been writing about the Microsoft BizTalk technology on his blog. Back then, he had no idea that the blog would become a primary customer acquisition channel for a product he would launch in the future.
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freshtrax
AUGUST 6, 2019
Have you ever wondered where the name “btrax” comes from? Currently, he is the owner of one of the top brand design companies in Japan called IN FOCUS INC. freshtrax is btrax’s blog where readers can find articles on the latest marketing, business, and design trends in Japan and America. You can read about the launch here.
The Product Coalition
DECEMBER 27, 2022
The NFTs, or the Non-Fungible Tokens, first appeared in the market in 2014 and have constantly been evolving ever since. This blog will be sharing some of the most informative and interesting development of web3’s favorite NFT marketplace. The blog discussed is just the tip of the iceberg.
Mind the Product
MAY 25, 2018
JustGiving was a well-known brand, but firmly associated with registered charities. So we decided to come up with a sub-brand that would help us position the product differently and talk more about what it was rather than what it wasn’t. And for that, we needed a new name… Output of one naming brainstorm.
The Accidental Product Manager
NOVEMBER 5, 2018
The tiny collectables go by many different names including Shopkins , Num Noms, and Tsum Tsum. As their popularity has increased, more brands of tiny collectables have been launched. When customers are presented with more choices, it’s only going to be natural for sales to become more fragmented among multiple brands.
Usersnap
JULY 18, 2022
At Usersnap , we had the difficulty of naming our floating action button for the specific use case we provide, which is a customer feedback menu. The buttons became more popular after Google released material design principles in 2014. Make it match your company brand (colors, fonts, etc.), Card – for blog post articles.
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