Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions.

Product Marketing 60

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Userpilot

JANUARY 29, 2021

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial. Stop users from only signing up and then never using the product. billion when Microsoft bought them in 2016.

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Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. — Jeff Lash (@jefflash) March 10, 2016.

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Dear Strategy

SEPTEMBER 10, 2018

Dear Strategy: “Is strategic planning dead?”. . So, naturally, I clicked on the link, which lead me to an article of the same title that appeared on Forbes.com back in 2016. So, naturally, I clicked on the link, which lead me to an article of the same title that appeared on Forbes.com back in 2016.

Data Visualization 53

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Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

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Analytic Tools Feedback Software Research Software User Testing 59

Good Product Manager

FEBRUARY 8, 2016

Upcoming Events: Spring 2016. Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics.

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Research Software Data Visualization Events User Testing 60

Good Product Manager

FEBRUARY 8, 2016

Upcoming Events: Spring 2016. Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics.

Research Software 60

Research Software Data Visualization Events User Testing 60

Good Product Manager

JANUARY 29, 2017

Interestingly, in most of these cases, the challenge wasn’t convincing the organization that product management was needed — the problem was exactly how to go about setting up the new function. My blog post Four Critical Steps for Establishing a Product Management Function highlights how to get the ball rolling in a situation like this.

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Reporting Tools Product Management Product Manager Product Research 60

Good Product Manager

JANUARY 29, 2017

Interestingly, in most of these cases, the challenge wasn’t convincing the organization that product management was needed — the problem was exactly how to go about setting up the new function. My blog post Four Critical Steps for Establishing a Product Management Function highlights how to get the ball rolling in a situation like this.

Reporting Tools 60

Reporting Tools Product Management Product Manager Product Research 60

bpma ProductHub

DECEMBER 12, 2016

I’ll admit that early stage startups don’t always (think that they) need product managers BUT that’s not always the case. Heck, you could even start your own startup (after all, you do know a thing or two about product-market fit and how to create products, don’t you?). Wrapping it up in a bow.

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Research Software Product Management Product Manager Startups 150

Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

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Product Marketing Marketing Strategy Customer Experience 223

Mind the Product

MAY 25, 2018

2016 – Accelerating Growth. The CMO formed a crowdfunding management team, comprised of leads in product, strategy, marketing, and technology. The strategy lead defined a version of startup metrics for pirates , where we had four key levers we could pull to accelerate growth, like acquisition and conversion.

User Testing 116

User Testing Weak Development Team Onboarding KPIs Customer Experience 116

UX Studio: Product Management

SEPTEMBER 16, 2021

Building our own digital products gives our UX team a unique perspective and priceless experience related to strategy, design, and user experience. We adopt the best practices, and we apply them when designing our clients’ products. . It offers product strategy, design, and development services.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

DECEMBER 17, 2021

Today we’re going to cover various pricing models, when to use freemium, and how you can leverage psychological tactics in your pricing strategy. SaaS pricing strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. Foot-in-the-door pricing strategy.

Research Software 98

Research Software User Testing Strategy Customer Experience 98

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? You’ll also learn about the most common channels, plus some strategy examples.

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Research Software Feedback Software Messaging Reporting Tools 98

Intercom, Inc.

JULY 4, 2018

In the world of subscription-based business models, your product better deliver. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? Believing the best product always wins leads us directly to the second trap: ?being

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Intercom, Inc.

JULY 4, 2018

In the world of subscription-based business models, your product better deliver. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? Believing the best product always wins leads us directly to the second trap: ?being

Marketing 165

Marketing User Testing Customer Experience Messaging 165

Sachin Rekhi

DECEMBER 26, 2019

What I came to realize is that this blog had it's humble beginning in 2009, meaning I've now been writing for over a decade! In that past decade, I've authored 150 essays , mostly sharing everything I've learned about product management and entrepreneurship throughout my career in Silicon Valley. Video: The Art of Product Management.

User Testing 68

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Userpilot

DECEMBER 23, 2020

Which product trends emerged in 2020 and are here to stay? What are the biggest trends in Product for 2021 you must implement into your Product Growth strategy? Who’s who in Product these days? And what new product growth terms made it to our dictionary? Trends to Watch In Product – Table of Contents.

Analytic Tools 122

Analytic Tools Onboarding KPIs Data Visualization Product Research 122

Userpilot

AUGUST 27, 2020

The term was coined by Bangaly Kaba during his time leading on growth at Instagram between 2016 and 2018. If you’re a SaaS product manager, those kinds of numbers will have you on the edge of your seat. One strategy that particularly contributed to this achievement was activating the adjacent users. Source: twitter.com.

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Analytic Tools Customer Experience User Testing Customer Feedback 94

The Product Coalition

MARCH 11, 2021

Purely selecting ideas based on ICE scores also prevents the use of coherent product strategy, which typically can release more value over time. However, as a business finds Product-Market fit, like Gousto has, identifying these’ silver bullets’ becomes less likely. Having more ideas does not mean having more success.

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Product Research User Testing Customer Experience Data Visualization 133

Radical Product

APRIL 30, 2020

We must embrace the responsibility that comes with building products This topic is becoming increasingly relevant in our society. Here’s to share the article that I had originally published on the ProductCraft blog. As a product leader, you work to identify a problem and you engineer your product to solve it.

Leadership 59

Leadership User Testing Vision Customer Experience 59

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. Our unique methodology ensures steady product growth for our clients. — The Rectangles (@therectangles) October 13, 2016.

User Testing 73

User Testing UX Data Visualization Research Software 73

Userpilot

MARCH 6, 2020

Kinga Odziemek – CEO of Brainy Bees , content marketing, social media, PR and link building agency for SaaS, tech and B2B companies. Women in Product. According to Mind the Product , as of 2016 (we didn’t find newer data), only 35% of all Product Managers were female. What is your background?

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. Our unique methodology ensures steady product growth for our clients. — The Rectangles (@therectangles) October 13, 2016.

User Testing 40

User Testing UX Data Visualization Research Software 40

Userpilot

APRIL 30, 2021

Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play. This is especially true if none of your founding team members have any deep marketing strategy expertise.

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Research Software Marketing Technical Advisors Customer Experience 98

Andrew Chen

NOVEMBER 1, 2018

My journey took a while too: 10 years in the Bay Area (and blogging, building my network, etc). I started my blog originally to write down everything I was learning. My previous background up to that point was in user acquisition and ad tech, and I was making the pivot to consumer products. 100+ hours of interviewing and prep.

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Onboarding KPIs Feedback Software User Testing Data Visualization 111

Andrew Chen

JANUARY 31, 2018

10 years of professional blogging – what I’ve learned. Expanding on a tweetstorm, this essay breaks down the key lessons I’ve learned from running a professional blog over the last 10 years. Here’s a NYT article on the foxes versus hedgehog strategies for prediction, btw. Featured essays from 2016.

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