Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. As startups, we are often competing against larger more established players that can outspend, out-market and out-sell us.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

Business of Software Conference

NOVEMBER 12, 2019

Q | How to move from being a consulting to product business. Read on… “Hi Mark, I am expecting to move into the role of CTO of a small start-up. I am interested in topics around handling general chaos in a fast paced company that is trying to move from being funded by consultancy to one funded by software license sales.

Fractional CTO 40

Fractional CTO Consulting CTO Artificial Inteligence 40

Business of Software Conference

NOVEMBER 30, 2020

Startups often struggle to communicate the value of their products, particularly in sales meetings. April Dunford BoS USA Online 2020 from Business of Software Conference. And we’re a tiny little startup, some of those things look really expensive. Now I’m a startup. April Dunford // Ambient Strategy.

Research Software 64

Research Software User Testing Positioning Product Research 64

Mind the Product

NOVEMBER 28, 2019

I’ve enjoyed working in UX research , in startups, so I imagine what I’m doing for Amplitude as a product. He’s worked as a game developer at Simon and Schuster , as a producer at Nickelodeon , and had a variety of product roles at companies like Pendo and Zendesk , all interspersed with periods of consulting. I enjoy product.

CTO Coach 124

CTO Coach Analytic Tools Fractional CTO Research Software 124

Intercom, Inc.

DECEMBER 21, 2021

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Speed is every startup’s biggest competitive advantage. The 2020 Summer Olympics in Tokyo finally took place. My first job out of college was with the Boston Consulting Group (BCG) as an individual contributor as well.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Business of Software Conference

MARCH 24, 2021

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. So there is discussion and other people involved in that discussion, we consult with other people and other people bring their ideas to us.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. Kevin: Absolutely.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199