Alchemer Mobile

APRIL 5, 2022

Finance apps experienced another year of customer engagement gains as people became more comfortable with managing their finances through apps. Below is a summary of how Finance app fared over the course of 2021. Summary of Finance Apps in 2021. Mobile teams prioritized proactively communicating with their consumers in 2021.

Finance 261

Finance User Testing Feedback Software Research Software 261

Alchemer Mobile

APRIL 14, 2022

Summary of Media Apps in 2021. While the news cycle was less volatile in 2021 than in 2020, it certainly did not slow. Technology apps experienced fewer emotional shifts in 2021 than the overall average, with only 8% of consumers changing how they felt about their in-app experiences (14% overall).

Feedback Software 278

Feedback Software User Testing Technical Review Customer Feedback 278

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Revive Your Product Roadmap. Product teams are tired. 21 Mobile Product Management Resources.

Data Visualization 147

Data Visualization Marketing User Testing Feedback Software 147

Alchemer Mobile

MARCH 24, 2022

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI. In 2021, brands talked to more of their consumers than ever before, while clearly shifting their strategies toward retention.

User Testing 264

User Testing Feedback Software Customer Feedback Customer Experience 264

Alchemer Mobile

APRIL 21, 2022

In response, consumers interacted more with brands through their apps. The average response rate to in-app interactions was 91%—which means that the overwhelming majority of consumers who were interacted with responded to the brand’s outreach. In 2021, there was correlation between interaction rates and retention rates.

Product Research 264

Product Research User Testing Customer Feedback Data Visualization 264

Alchemer Mobile

NOVEMBER 12, 2020

For product managers , this has posed some unique challenges. In order to be an effective teammate and product manager, you need to be empathetic, flexible, and understanding to others in your company. Their behaviors and preferences are changing, so your product roadmap and mobile features should be changing as well.

Research Software 246

Research Software Data Visualization Product Research User Testing 246

Alchemer Mobile

MAY 18, 2022

Brands in Business Services had varied experiences in 2021. Others (like expense management or work collaboration) felt the investments they made in mobile in 2020 begin to pay off as the investment in remote work continued to be a priority. Below is a short summary of how Business Services apps fared in 2021.

Data Visualization 264

Data Visualization Reporting Tools Feedback Software User Testing 264

Alchemer Mobile

APRIL 12, 2022

In 2021, Travel began its road to recovery following interstate, national, and global travel restrictions brought on by the pandemic. The Auto subcategory experiences less volatility in 2020, and saw 2021 benchmarks in-line with the year prior as a result. Summary of Travel Apps in 2021. Shifted emotions by subcategory.

Travel 261

Travel User Testing Research Software Feedback Software 261

Alchemer Mobile

MAY 12, 2022

Summary of Personal Services Apps in 2021. Brands were still eager to talk to their consumers, but the 2021 data story paints an interesting picture around caution in their approach, particularly around surveys. Basing product decisions on only 5% of your brand’s consumer base is a flawed and dangerous strategy.

Data Visualization 264

Data Visualization User Testing Reporting Tools Feedback Software 264

The Product Coalition

JANUARY 17, 2022

Compass for new product managers for how to build an API developer portal | Photo by Ali Kazal on Unsplash With APIs-as-a-Product on a rocketship since 2005, there are many elements that product managers need to master in their Developer persona user experience (Dx) to win and protect their business.

UX 133

UX Data Visualization Development Reporting Tools 133

Alchemer Mobile

MAY 19, 2022

Brands in the Utilities industry faced various hurdles throughout 2021. Below is a short summary of how Utilities apps fared in 2021. Summary of Utilities apps in 2021. Utilities apps made huge gains in mobile customer retention in 2021. Expressed consumer sentiment by subcategory. Shifted emotions by subcategory.

User Testing 264

User Testing Feedback Software Data Visualization Customer Feedback 264

Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. What: 1,500 tech product managers and product developers gather online at one of the world’s largest product management & development conferences.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Alchemer Mobile

FEBRUARY 18, 2021

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. The way consumers interact with brands through their mobile devices has fundamentally changed – forever. Personalization.

Travel 230

Travel Feedback Software User Testing Strategy 230

Alchemer Mobile

MAY 17, 2022

percent increase from 2021. Here are some examples of areas to focus on: Product roadmap prioritization : What new app features and improvements are customers most interested in? . Customer sentiment : How do customers feel about your product and brand? The customers themselves are driving this change.

Feedback Software 246

Feedback Software Research Software User Testing Reporting Tools 246

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. There was a 9% increase in the number of surveys sent in 2021 from 2020.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Alchemer Mobile

MAY 4, 2021

One of the most common surveys brands deploy is the NPS survey. Roadmap prioritization and feature adoption (or lack thereof). One of the more baffling dilemmas product managers face is lack of customer adoption after launching a new feature or an app update. We simply ask, “Do you love [insert your brand here]?”

Product Research 246

Product Research Feedback Software Data Visualization Onboarding KPIs 246

Alchemer Mobile

JULY 16, 2021

While customer acquisition, ratings and reviews, and social proof are the most externally visible success indicators for your brand, customer retention is an integral part of the health of your organization. Retention rates are an indicator of whether or not your product or service is high-quality and valuable. ?

Customer Feedback 147

Customer Feedback User Testing Customer Experience Feedback Software 147

NextBigWhat

DECEMBER 25, 2020

Product roadmap tools enable companies to manage their products, evaluate their life cycles as well as communicate the product’s goals and progress to their team members and management. They tend to provide an overview of the different phases of a product getting developed. URL – [link].

Feedback Software 52

Feedback Software Data Visualization Reporting Tools Roadmap 52

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. Incorporate customer feedback directly into your product roadmap.

User Testing 257

User Testing Customer Experience Feedback Software Research Software 257

Alchemer Mobile

DECEMBER 8, 2022

We analyzed data from the following industries for the 2021 calendar year to see what trends we could find in relation to customer sentiment and how it changes depending on the season. If more people actively tell you they do not love your brand or your app during a specific period, that’s not a failure. Media/Entertainment.

Customer Feedback 246

Customer Feedback User Testing Data Visualization Customer Experience 246

Alchemer Mobile

DECEMBER 22, 2020

Here are some of the top mobile customer trends from 2020 and what they mean for your brand. According to State of the Connected Customer , a report from Salesforce, 84 percent of customers say the experience a company provides is as important as its products and services. Personalization. Customer expectations have never been higher.

Feedback Software 245

Feedback Software User Testing Reporting Tools Data Visualization 245

Alchemer Mobile

MARCH 14, 2022

If 2020 was the shift to mobile, 2021 was the year we saw it reflected in the numbers. Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. Trends that will define the year in mobile—and beyond.

Data Visualization 263

Data Visualization Reporting Tools User Testing Customer Feedback 263

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Alchemer Mobile

JUNE 29, 2021

In March of 2021, Strava saw a huge spike in downloads largely due to their launch of monthly stats visualizations. Taking a queue from Spotify’s ever-popular annual recap and the success of their Year in Stats campaign, they launched a brand-new way to quickly visualize and share fitness progress and stats on a monthly basis.

Feedback Software 147

Feedback Software User Testing Customer Feedback Download 147

UX Studio: Product Management

JULY 12, 2021

Top eCommerce Web Design Companies To Work With In 2021: UX studio. Get in touch and one of our business development experts will get back to you to discuss your current product design challenges and ways we can help you. Strategic brand communication with custom web design delivered by eCommerce web designers and developers.

Research Software 92

Research Software Data Visualization Feedback Software Analytic Tools 92

Alchemer Mobile

MAY 25, 2021

According to Apptopia , Zola’s app DAU and downloads spiked at the start of 2021 as news about the COVID-19 vaccine started to emerge and hopeful couples felt more comfortable moving forward with weddings later in the year. There are a few things they did right here that we see many brands struggle with. They used the word “love.”

Customer Experience 147

Customer Experience Reporting Tools Data Visualization Technical Review 147

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. On average, most brands only hear from less than 1% of their customers surveyed.

User Testing 130

User Testing Customer Feedback Feedback Software Product Research 130

UX Planet

DECEMBER 15, 2023

Curiously, many consumer startups allocate large ux budgets for the free parts of their products, & surprisingly little towards the ux journeys after initial conversion. For a company that’s trying to retain customers, making the product easier to use and more efficient is likely a priority and therefore, warrants a focus on UX.

UX 95

UX User Testing Development Team Review Customer Experience 95

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Alchemer Mobile

JANUARY 12, 2021

Brands save money by increasing retention and activating their current customers for repeat purchases. This keeps the current customer happy and engaged while the brands gain a new customer at a much lower cost. Shameless plug, our 2021 Mobile App Benchmark Report launches in March, so stay tuned for that!).

Feedback Software 147

Feedback Software Data Visualization User Testing Reporting Tools 147

Alchemer Mobile

MARCH 18, 2021

In this recent webinar ( which you can watch on-demand here ), Christy Culp, Apptentive’s Chief Customer Officer, shared 2021 macro mobile app trends and category-specific benchmarks to help quantify your app’s success. Brands shifted focus to improving long-term retention. So bear with my enthusiasm.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Dear Strategy

MARCH 15, 2023

As it stands today, my last podcast was Episode 132 (recorded in April of 2022), while my last blog post was for Episode 130 (written in October of 2021). Are you interested in strategy workshops and skill-building classes for your product managers or business leaders? In summary, the entire thing appears to have fallen apart!

Framework 97

Framework Workshop Blog Education 97

Userpilot

NOVEMBER 21, 2022

Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. Their job is to support the product management function.

Product launches 98

Product launches Product Research User Testing Research Software 98

Alchemer Mobile

MAY 19, 2021

To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021. Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Mobile in-app feedback tools & solutions. Apptentive.

Feedback Software 236

Feedback Software Data Visualization User Testing Customer Feedback 236

Dear Strategy

MARCH 15, 2023

As it stands today, my last podcast was Episode 132 (recorded in April of 2022), while my last blog post was for Episode 130 (written in October of 2021). Are you interested in strategy workshops and skill-building classes for your product managers or business leaders? In summary, the entire thing appears to have fallen apart!

Framework 52

Framework Workshop Blog Education 52

Gainsight

JUNE 11, 2021

Shape your CS practices by expressing your defined core values and living your authentic truth (your “brand”). Grow Your Personal Brand in 30 Minutes a Day or Less led by Brandon Cestrone, Founder at CS Insider. Major Takeaways: Your personal brand matters. Pulse Everywhere 2021 Comes to a Close. And… Scene.

Reporting Tools 91

Reporting Tools Research Software Onboarding KPIs Data Visualization 91