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Media Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. However, while mobile teams surveyed 37% of their consumers for feedback, only 8% responded (13% overall)—an area for improvement in 2022. Expressed customer emotion.

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Personal Services Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Personal Services apps are separated into two subcategories: Home (real estate, property management, and connected devices) and Family (milestone tracking and family schedule management). Shifted emotions by subcategory.

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Goodbye 2021, Hello 2022

Alchemer Mobile

In addition, here are the most popular pieces of content we created for the product management and mobile marketing communities: The Ultimate Guide to Closed-loop Feedback. 18 Product Management Challenges and How to Overcome Them. The Two-minute Quiz That’ll Help You Prioritize Product Management Tasks.

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Business Services Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information on Business Services apps is from our 2022 Mobile App Customer Engagement Report. Others (like expense management or work collaboration) felt the investments they made in mobile in 2020 begin to pay off as the investment in remote work continued to be a priority. Expressed customer emotion.

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Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets. A System of Metrics.

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Travel Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information on Travel apps is from our 2022 Mobile App Customer Engagement Report. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Mobile Marketing Tips for Travel and Hospitality Brands. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE.

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Finance Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information is from our 2022 Mobile App Customer Engagement Report. Finance apps experienced another year of customer engagement gains as people became more comfortable with managing their finances through apps. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE.

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Power of the Platform: A PM's Path to a Winning Product Experience

Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product

Leveraging a single platform that combines product analytics, in-app guides, and feedback management solutions can be the most effective way to deliver digital experiences users love. Marcus Andrews, Director of Product Marketing, and Keren Wexler, Sr. July 14, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT.

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Drive in the Express Lane to Product Growth

Speaker: John Mansour - President, Product Management University

If you’re a hard-core believer in traditional product management practices, you might be uncomfortable, but growth occurs outside of our comfort zones. You’ll walk away from this webinar with a fresh perspective on: Top target market traits. Navigating product management in a time of uncertainty.

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Fuel the Engine of Product Growth with an Impeccable Framing Model

Speaker: Scott Sehlhorst - President, Tyner Blain

An approach to tackling the interdependent decisions of which problems to solve, to what degree, and for whom in a competitive market. August 23rd, 2022 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm GMT. Use Product Management Today’s webinars to earn professional development hours!

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How Leveraging Data Creates Efficient Product Roadmaps

Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager

Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. October 13, 2022 at 9:30 am PT, 12:30 pm ET, 5:30 pm BST Tips and tricks to build products more efficiently.

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How to Develop a Recession-Proof Product-Led Strategy

Speaker: Wes Bush, Author of "Product-Led Growth"

What features do their strategies have that allow them to see continued success in this ever-changing market? December 6, 2022 at 12:30 pm PT, 3:30 pm ET, 8:30 pm GMT. Use Product Management Today’s webinars to earn professional development hours! But what else do they have in common?

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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree. February 23, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT.

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Product Market Fit: A Lesson from Sephora’s Head of Product

Speaker: Sneha Narahalli - VP, Head of Product at Sephora

Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. Creating an iterative process to identify Product Market Fit. What metrics you should track to measure product-market fit. October 25th, 2022 at 12:30 pm PT, 3:30 pm ET, 8:30 pm BST.

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Feedback Management: A PM's Key for Continuous and Impactful Product Growth

Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo

Working with customers to improve product feedback management is a major driver of product-led growth. Strengthening the relationship between customer feedback and product development may help businesses remain competitive in a global market that is becoming more difficult by the day. How to assess customer value.