2023 Differentiation Enterprise Product Marketing 
Business of Software Conference
SEPTEMBER 1, 2022
Checkout extensibility will probably bump this even higher in Q1 2023. Breaking Into Enterprise Customers at Shopify. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. From ~14,000 to ~27,000. What did Shopify do to make it work?
Business of Software Conference
AUGUST 10, 2023
(Remember Jason Cohen’s experience at Smart Bear when he felt he had to hire a veteran enterprise sales guy?). Their reliance on established sales and marketing playbooks worried Steve. First full time sales person If you’re a founder, you found product market fit your hire hiring your first sales executive.
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Department of Product
MAY 22, 2020
Pricing, packaging and anchoring As many product marketeers know, anchoring plays a big part in how the value of a product is perceived. For SaaS products at least, pricing tables are the predominant way of presenting your product’s value and pricing back to users before they buy.
Business of Software Conference
OCTOBER 11, 2023
Notes from the Sigmacorns at BoS USA 2023. Know how to leverage them, but know how to work around them as well Their motivations are different from either the company that wants to acquire you or you as one that is being acquired Is enterprise value being considered in the rationale for acquiring a company?
The Product Coalition
DECEMBER 17, 2023
But when you define your product strategy, and your differentiation from the competition, it is important to understand what your real competition is. Perhaps you monitor them to see how they progress, maybe you even have a Google alert in order to follow every press release that they make.
Department of Product
AUGUST 22, 2022
It could mean a B2B enterprise strategy was pursued, didn’t generate any traction but is still reflected in the product’s language and marketing. Figuring out the desirability of your product can be measured using product market fit metrics. What are our differentiators?
ProductPlan
JUNE 1, 2023
When your product can do more than it could do before, that sounds like a good thing. Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. Where are product teams getting their feature ideas?
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