Userpilot
FEBRUARY 25, 2024
More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Companies are going beyond product marketing and investing in content marketing to deliver value to users. With an increase in the number of SaaS platforms, it’s become increasingly difficult to differentiate your product.
Business of Software Conference
AUGUST 10, 2023
Their reliance on established sales and marketing playbooks worried Steve. He had hired Kyle Bazzy and Derik Sutton into sales and marketing roles and he felt the work they had done could offer significant differentiation in the market. They were given his support to do something different.
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The Product Coalition
JUNE 9, 2023
Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.
Userpilot
JULY 24, 2023
Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Create and release your MVP with only core product features. Create a targeted go-to-market strategy for your launch plan. Your unique value proposition.
Business of Software Conference
SEPTEMBER 1, 2022
Checkout extensibility will probably bump this even higher in Q1 2023. At first, like many organizations trying to target higher value customers with more complex requirements, it was difficult to develop a product and approach that met their needs but there was clearly a market that was worth pursuing. From ~14,000 to ~27,000.
Department of Product
MAY 22, 2020
Pricing, packaging and anchoring As many product marketeers know, anchoring plays a big part in how the value of a product is perceived. For SaaS products at least, pricing tables are the predominant way of presenting your product’s value and pricing back to users before they buy.
Revulytics
DECEMBER 12, 2019
In the recent webinar, “Your Product is Perfect, Now Change: Product Innovation Strategies for Desktop Software Vendors in a Cloud World,” IDC analysts Mark Thomason and Jeffrey Hojlo noted that: By 2023, 46% of Software revenue will be from SaaS business models. vs. 55.3%).
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