2023 Differentiation Management Product Marketing 
Userpilot
FEBRUARY 25, 2024
More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Companies are going beyond product marketing and investing in content marketing to deliver value to users. With an increase in the number of SaaS platforms, it’s become increasingly difficult to differentiate your product.
The Product Coalition
JUNE 9, 2023
Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.
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Userpilot
JULY 24, 2023
Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Create and release your MVP with only core product features. Create a targeted go-to-market strategy for your launch plan. Your unique value proposition.
Business of Software Conference
SEPTEMBER 1, 2022
Checkout extensibility will probably bump this even higher in Q1 2023. At first, like many organizations trying to target higher value customers with more complex requirements, it was difficult to develop a product and approach that met their needs but there was clearly a market that was worth pursuing. From ~14,000 to ~27,000.
Revulytics
DECEMBER 12, 2019
Gartner predicts that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health (Predicts 2018: Technology Go-to-Market). vs. 55.3%).
Department of Product
MAY 22, 2020
Product managers and product leaders should have an inherent sense of what’s valuable to customers. If a product person isn’t equipped with the ability to sense what might be valuable to others, product management might not be the best career choice in the first place.
Usersnap
SEPTEMBER 12, 2023
You can employ manageable yet powerful approaches to drive your revenue growth. A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. Pricing research is an act of investigation and validation of the market demand and supply.
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