article thumbnail

AI in Advertising: Using AI to Predict Ad Performance

The Product Coalition

Advertising is a crucial aspect of any business that aims to reach its target audience and increase revenue. While testing different ad variations is essential to find the most effective designs and messaging, it can also be a time-consuming and expensive process. However, creating effective ad creatives is not always an easy task.

article thumbnail

Building your Brand Through Social Media

The Product Coalition

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

Branding 138
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging

Intercom, Inc.

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.

Messaging 118
article thumbnail

Connect and conquer ? build your brand by staging events

Intercom, Inc.

Of all the ways to get your message into the world, staging events might not seem like the most efficient or scalable. It’s something you definitely don’t get with paid advertising either. Product positioning, knowledge and brand awareness are your first ports of call in the early days. When resources are low, impact is key.

Events 205
article thumbnail

How to Build a Successful Community for Your Product

Userpilot

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. That’s understandable!

article thumbnail

Best Marketing Analytics Software for SaaS

Userpilot

That, in turn, gives you an idea of whether your in-app messaging and other marketing efforts are working as intended. For instance, you can use path analysis to see whether your in-app marketing messages succeeded in encouraging users to perform a specific action. Dashboards on Userpilot. Conversion path analysis on Userpilot.

article thumbnail

The #1 Mobile Customer Engagement Secret

Alchemer Mobile

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. If you work in mobile marketing or advertising , demographic information is critically important. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.