Userpilot

JANUARY 8, 2024

Best practices for effective customer acquisition and product-led growth. 16 Customer acquisition strategies to grow your customer base This section covers strategies to attract your ideal users and keep them glued to your product when they finally sign up. In-app strategies for converting free or trial users to paying customers.

Analytic Tools 102

Analytic Tools Research Software Feedback Software Customer Experience 102

Userpilot

FEBRUARY 25, 2024

Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. Enhance sales funnel conversions with in-app guidance , using interactive walkthroughs to showcase features and reduce user frustration. Core metrics for marketing funnel.

Data Visualization 96

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 96

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The post-launch phase is all about user onboarding.

Research Software 94

Research Software Feedback Software Onboarding KPIs Product launches 94

Userpilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates. It generally involves creating brand awareness and driving prospects down the marketing funnel until they convert to paying customers.

Customer Experience 85

Customer Experience Customer Feedback User Testing Data Visualization 85

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? It’s easy to get swept away by the plethora of vanity metrics out there. But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 100

B2B User Testing Research Software Analytic Tools 100

Userpilot

DECEMBER 3, 2022

Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service. Use live demos to showcase your product and free trials and freemium models to attract potential users at the acquisition stage.

Feedback Software 94

Feedback Software Analytic Tools Data Visualization Customer Feedback 94

Userpilot

JANUARY 19, 2021

Customer engagement and experience are closely intertwined – how you engage with your customers and what they see when they engage with your product will inevitably affect their experience. To measure customer engagement for product companies, you need to avoid vanity metrics like MAU and session numbers.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Customer Experience 98

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. This stage is thus about brand building.

Feedback Software 94

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 94

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Who is part of the GTM team?

Research Software 76

Research Software Data Visualization User Testing Marketing 76

Userpilot

AUGUST 31, 2022

Brands that know how to create raving fans will always take the lion’s share of customers. Fans will become their biggest marketing assets, freely sharing about the product and creating a network effect that pulls others in and drives product growth. They actively promote your brand and never miss anything you say.

Feedback Software 86

Feedback Software User Testing Customer Experience Onboarding KPIs 86

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete. Let's get started.

Feedback Software 92

Feedback Software Analytic Tools Research Software Software Review 92

Gainsight

JUNE 28, 2022

And along the way, an amazing product portfolio that featured classics like tekka maki and unagi expanded to make room for decidedly nontraditional items like the California Roll and the Philadelphia Roll. So what lessons can product experience enthusiasts learn from the lesson of sushi? What is product adoption?

Customer Experience 52

Customer Experience User Testing Onboarding KPIs Analytic Tools 52

Userpilot

AUGUST 6, 2023

That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. Due to the necessity of data analytics when optimizing the omnichannel customer experience, you’ll have more metrics to work with. Build loyalty.

Customer Experience 79

Customer Experience User Testing Customer Feedback Feedback Software 79

Mind the Product

FEBRUARY 16, 2017

When it comes to successfully implementing a data-informed approach to product analytics, it’s easy to find lists of tips and tactics. Every product is different, of course. Amplitude has taken these best practices from across the industry and collected them in The Product Analytics Playbook.

Analytic Tools 124

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 124

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete. Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete. Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. So Freemium isn’t dead.

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

Amplitude

DECEMBER 6, 2020

You’d only need to build one set of features to solve their problems. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. . You’d only need one marketing channel to find your users. What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

ProductPlan

APRIL 2, 2019

Every product has a lifecycle which consists of various phases. And the demands placed upon a product manager often vary depending on the lifecycle stage their product is in. Product managers are required to use different mental muscles and skills for ushering their ward along to the next step in its lifecycle.

Onboarding KPIs 61

Onboarding KPIs User Testing Product Research Technical Review 61

Userpilot

AUGUST 31, 2023

As more customers are acquired, the company’s revenue stream expands, enabling it to invest in product development, innovation, and scaling operations. As the user base grows, the company gains valuable insights into different customer needs and preferences, which can inform product enhancements.

Research Software 94

Research Software Feedback Software Analytic Tools User Testing 94

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 92

Branding Analytic Tools Feedback Software User Testing 92

Userpilot

DECEMBER 4, 2023

From your website to the in-product experience, there are countless CRO metrics to track. This article provides 12 of the most important CRO metrics to help you measure growth at every step of the customer journey. For each metric, we explain what it means, why it’s important, and how to measure it. What are CRO metrics?

Onboarding KPIs 79

Onboarding KPIs Feedback Software Analytic Tools Customer Experience 79

Alchemer Mobile

OCTOBER 9, 2018

Panelists included: Daniel McCone, Digital Marketing & Innovation Manager at Dunkin’ Brands. Katie van Zyl, Director of Product Management at GoDaddy. Christopher An-Traumer, Product Manager at Premera Blue Cross. Ashley Ettwein, Director of Product Marketing at ADT. So we do what we call buddies.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Userpilot

MARCH 6, 2023

What’s product-led acquisition? How is it different from product-led growth? We also introduce key metrics product managers should follow if they’re serious about PLG. TL;DR Product-led acquisition (PLA) is an organic way of growing a customer base through recommendations from existing customers.

Onboarding KPIs 90

Onboarding KPIs Customer Experience Advertising Product Research 90

Userpilot

DECEMBER 15, 2023

Looking for a good onboarding automation tool and wondering which one of Pendo, Appcues, and Stonly is the best option for your SaaS company? There are plenty of tools for onboarding automation on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Data Visualization 52

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 52

Userpilot

DECEMBER 12, 2023

Looking for a good new customer onboarding tool and wondering which one of Pendo, Appcues, and Stonly is the best option for your SaaS company? There are plenty of tools for new customer onboarding on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

Userpilot

JANUARY 4, 2022

In this article we’re going to go over how using behavioral segmentation can increase customer lifetime value, grow your customer base, and boost brand loyalty through more contextual communication with your users! Behavioral segmentation is a strategy of grouping customers based on how they interact with your product.

Feedback Software 95

Feedback Software Analytic Tools Data Visualization Onboarding KPIs 95

Intercom, Inc.

JULY 1, 2019

At Collision , I spoke about the new techniques that product owners and marketers will need to navigate the world of customer relationships. And that changes a lot: how we think about marketing, how we think about what our product is and how we think about what customer success actually is. You never choose razor blades again.

User Testing 223

User Testing Customer Experience Onboarding KPIs Magazine 223

Userpilot

MARCH 7, 2022

Sadowski, the Founder, and CEO of Brand24, in one of our Product Heroes episodes. Watch all Product Heroes episodes here. Sadowski is the founder and CEO of Brand24 , a social media monitoring solution that provides instant access to brand mentions across social, news, blogs, and more. How it started. Their goal?

Analytic Tools 130

Analytic Tools Data Visualization Reporting Tools Technical Review 130

Userpilot

OCTOBER 30, 2023

Looking for a good onboarding automation tool and wondering which one of UserGuiding, Userflow, and Stonly is the best option for your SaaS company? There are plenty of tools for onboarding automation on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Embedded Analytics 52

Userpilot

JULY 11, 2022

In the competitive world of SaaS products, keeping hold of your customers is critically important: in this article, we’re going to explore five of the most consequential types of automation flows for customer retention. There are several types of automated flow you can consider using in your product. Ready to get started?

Feedback Software 93

Feedback Software Customer Experience User Testing Customer Feedback 93

Intercom, Inc.

MAY 17, 2022

The age of mass media marketing and advertising is over. Atomized media: There are more channels than ever, and brands are scrambling to tailor their message to suit each one. All of this makes brand awareness more expensive to build, and brand loyalty more difficult to maintain. The message is the medium.

Marketing 129

Marketing Customer Communications User Testing Onboarding KPIs 129

Intercom, Inc.

JULY 26, 2018

In the past month, we’ve shipped 13 new features to help our customers increase conversions on their websites and in their apps, and ensure they’re having the right conversations and collecting the right data. Embed apps right inside your messages. In fact, we see that in-app messages get 3X the open rates compared to email!)

Onboarding KPIs 112

Onboarding KPIs Embedded Analytics Feedback Software Data Visualization 112

Userpilot

OCTOBER 30, 2023

Looking for a good new customer onboarding tool and wondering which one of UserGuiding, Userflow, and Stonly is the best option for your SaaS company? There are plenty of tools for new customer onboarding on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Embedded Analytics 52

Userpilot

MAY 16, 2023

However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. TL;DR Email marketing can be used to acquire new customers , retain existing customers, increase conversion rates, and continuously nurture customer relationships until they become advocates for your brand.

Feedback Software 77

Feedback Software Analytic Tools Research Software User Testing 77