Advertising Differentiation Product Marketing Product Strategy 
PMLesson's Ace the PM Interview
APRIL 25, 2022
Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.
The Product Coalition
JUNE 9, 2023
Any form of marketing involves educating the market on something. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post).
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The Product Coalition
JANUARY 4, 2021
Any form of marketing involves educating the market on something. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). What about Facebook?
Department of Product
MAY 22, 2020
Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? Marketing It’s a similar story for product marketing. Feature factories care little about the answers.
The Product Guy
SEPTEMBER 27, 2016
Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.
The Product Guy
OCTOBER 25, 2016
Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.
Userpilot
SEPTEMBER 11, 2023
Market research teaches you about your competition and your audience. Through competitor analysis, you’ll learn the strengths and mistakes of your competitors and find opportunities for differentiation. How can your product help them? Sample user persona for a product marketer. What are their motivations?
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