The Product Guy

FEBRUARY 18, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

The Product Guy

FEBRUARY 2, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

MARCH 29, 2024

This leads to improved brand awareness and differentiation from other brands. There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. To create a successful activation strategy , you must first define your product's value proposition.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

JULY 27, 2022

For the growth phase, marketing should gear towards accelerating demand and profit growth through constant innovation, proper pricing, and proper messaging. Marketing campaigns in the maturity cycle should highlight product differentiation and brand identity to maintain a market presence over the competition.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Andrew Chen

SEPTEMBER 4, 2018

Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

Department of Product

NOVEMBER 2, 2023

The company’s CEO Bill Ready used the earnings report to reiterate some of Pinterest’s unique product differentiators: visual search, discovery and the a new shopping platform were all examples of new products that were finding their “best product market fit in years”. Full research paper.

Data Visualization 52

Data Visualization Research Software Analytic Tools Reporting Tools 52

Business of Software Conference

OCTOBER 11, 2023

For example: a statement such as “Our company makes a cheap product with few features and great support” Pair with opposites and identify choices that companies make Act like a lawyer: make a great case for the opposition Extract choices: refine these choices into intelligent decisions that could have been made Identify attributes — there are no strengths (..)

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

svpg

SEPTEMBER 30, 2016

Martina has gone on to have a remarkable career, in both product management and product marketing. Necessity being the mother of invention, this is where the queue, the ratings system, and the recommendation engine all came from. Some were just plain uncomfortable with advertising. So the team got to work.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160