Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Or to sell it through an outbound sales team?

User Testing 118

User Testing Document Product Marketing Marketing 118

The Product Coalition

JUNE 9, 2023

Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so. It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Any form of marketing involves educating the market on something.

Education 109

Education Marketing Weak Development Team User Testing 109

The Product Coalition

OCTOBER 25, 2020

Do you want to make your brand stand out from the competition in the modern digital market? Today, businesses starting from small startups to large enterprises create 2D animated commercials and explainer videos to boost their marketing campaigns. 2D animation video production is an exciting and super-creative process.

Airlines 155

Airlines Magazine Advertising Travel 155

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 60

Feedback Software Research Software Product Marketing User Testing 60

ProductPlan

FEBRUARY 7, 2019

Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction. Knowing when you don’t have product-market fit is simple.

User Testing 78

User Testing Product Marketing Marketing Research Software 78

The Product Coalition

SEPTEMBER 14, 2022

Affiliate programs are sometimes liberating to be a part of; therefore, you don’t have to be compelled to worry about high startup prices. Unattached The first kind of affiliate promotion is spoken as “unattached,” or once you haven’t any authority within the niche of the merchandise, you’re advertising.

Marketing 98

Marketing Advertising Education Reference 98

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Sachin Rekhi

DECEMBER 14, 2015

Marc Andreessen initially introduced the concept of product/market fit in this post published in 2007. It was an incredibly helpful notion to explain why startup products were failing left & right as well as provided a guiding north star on what you ultimately needed to achieve to build a successful startup.

User Testing 66

User Testing Product Marketing Marketing Reporting Tools 66

Intercom, Inc.

AUGUST 25, 2020

By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased. Product people need to think end to end. What is product marketing? Paul, what the hell is product marketing to you? Hello, Paul. Paul Adams: Hey, Des.

Marketing 238

Marketing Feedback Software Onboarding KPIs Reporting Tools 238

The Product Coalition

JANUARY 4, 2021

Any form of marketing involves educating the market on something. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Many startups fall into this category.

Education 141

Education Marketing Weak Development Team Advertising 141

The Product Coalition

FEBRUARY 11, 2023

The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. One should be crystal clear about the problem and how his product or service is solving it. I will try to elaborate on each one of them.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

APRIL 24, 2024

This left Lisa with a challenge because when you’re working in a competitive industry and a high-growth startup, you can’t afford to lose time getting users on board with your UX research efforts. For Lisa, the solution became evident: leveraging our own product, i.e., Userpilot , as the channel.

User Testing 77

User Testing Product Research Research Software Data Visualization 77

Intercom, Inc.

AUGUST 17, 2018

In advertising, a one size fits all strategy is too broad to be truly effective. As advertisers, we know who we’re serving ads to, so we have everything we need to create personalized experiences catered to our audiences’ interests, pain points and solutions. One size ends up fitting none.

User Testing 136

User Testing Data Visualization Advertising Weak Development Team 136

Userpilot

AUGUST 23, 2023

Value chain vs supply chain The primary difference between a value chain vs supply chain is that supply chains center around manufacturing/developing the product and then delivering it to the end-user, while value chains seek to continuously increase the value of a product as it makes its way across the supply chain. Decision-making.

User Testing 85

User Testing Customer Feedback Feedback Software User Friction 85

Bogdan Coman Says

AUGUST 14, 2017

Lifestyle entrepreneurship, tech startup, scale-up, IT&C company, or just a regular business… You can easily be lost in translation. At that time, the term startup didn’t exist. Because our business model couldn’t meet the long-term replication and exponential growing metrics required by a startup, as we understand it today.

Startups 40

Startups Customer Experience User Testing Software Developers 40

Intercom, Inc.

APRIL 11, 2019

This week on Scale , we’re getting an inside look at how marketing helped them grow to a $1.5 Startup marketing is tough. But today, marketing is the primary driver of revenue at your typical, fast growing B2B startup. content marketing), organic costs are rising fast too. billion dollar valuation.

Marketing 162

Marketing Weak Development Team Startups Advertising 162

Product Management Lessons from the Trenches

JULY 17, 2018

Sales is pitching to distributors that the beer is “Less Filling”, while Marketing is advertising that the beer “Tastes Great” and Operations is delivering “the Lowest Cost Light Beer.” Things would be much better at a startup…” It turns out that?—?just But be careful when choosing a lowest price value prop as a startup?—?you

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

NextBigWhat

JUNE 29, 2020

Quibi, the much hyped startup has failed to achieve its target of 7.2 The short mobile video product secured original content (licensed from Hollywood A-listers like Steven Spielberg) as part of its launch strategy. . No doubt, Quibi is a well defined product – but well defined for whom? Product-Market Fit.

User Testing 69

User Testing Advertising Startups Customer Experience 69

Mind the Product

JUNE 13, 2018

Previously, Fraser was Director of Innovation and Transformation at Pivotal and she has founded and served as CEO for several startups, including Luxr, an early Lean Startup firm, and Adaptive Path, the world’s first User Experience firm. Joe Leech, Product Strategy Consultant. More speakers to come! Get your workshop tickets.

User Testing 87

User Testing Data Visualization Workshop Product Research 87

Innovatemap

DECEMBER 19, 2022

Tina Hafer called this a “must-read for product marketers and product company leaders.” Martina joined Tina on the Better Product Unlock Product Marketing podcast series to share her product expertise. Martina Lauchengco. This flowcharting tool has more than doubled its offerings in the last year.

Books 52

Books Advertising Branding Customer Experience 52

Department of Product

NOVEMBER 2, 2023

They’ve infused some incredibly satisfying sound effects into their product design and you can check it out here. Other products worth checking out this week include a new customer support startup called Plain. Troubled AR startup Magic Leap has appointed Ross Rosenberg as its new CEO. Full research paper.

Data Visualization 52

Data Visualization Research Software Analytic Tools Reporting Tools 52

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

Mind the Product

MAY 5, 2020

In a product career that has taken her from Australia to Hong Kong and to Europe, she’s currently Chief Product Officer for Berlin-based challenger bank N26. She’s spent her eight years in Product working for a variety of digital companies – from startups to publicly listed multinationals. Constraints in AsiaPac.

Leadership 100

Leadership Research Software User Testing Analytic Tools 100

Userpilot

NOVEMBER 8, 2022

It is a small but prominent element that drives every other component of your marketing strategy. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 79

Feedback Software User Testing Product Research Strategy 79

Mind the Product

AUGUST 18, 2017

As product managers we spend a lot of our time thinking about product metrics, and all companies, from startups to corporates, spend a lot of time figuring out whether their metrics are good enough. Whether it’s a new product or new feature we start with zero users, says Josh. From zero data to overwhelming data.

Onboarding KPIs 155

Onboarding KPIs Customer Experience Data Visualization Customer Feedback 155

Userpilot

JULY 13, 2022

The Product Collective blog offers lots of practical advice like early-career tips. Ken Norton offers lots of valuable insights based on years of experience in his Bring the Donuts product manager blog. Startup product managers will learn a lot from the Review – blog from the First Round. Hacker Noon.

Blog 89

Blog Analytic Tools Research Software Feedback Software 89

DISQO

JULY 6, 2020

Financial services startup Rhino coined the phrase ‘Rhino moment’ to describe the company’s mission to reduce the financial pressures people face at move-in. Many of the necessary pieces for product-market fit were in place when Rhino launched. Rhino knew they had an audience and a market need.

User Testing 75

User Testing Feedback Software Customer Feedback Data Visualization 75

Product Innovation Educators

JANUARY 10, 2022

She is an entrepreneur and product leader who has participated in four acquisitions, two of which were companies she founded. She has built products in industries including broadcasting, media, advertising, technology, government, consumer, robotics, and wine. I realized we need to change how we build products.

User Testing 89

User Testing Product Management Product Manager Vision 89

Mixpanel

MARCH 16, 2023

Measurable outcomes: Yelp reduced the time it took to conduct product analysis from weeks down to a few days and decreased the time between ideation and launch for critical features. Mixpanel is a valuable analytics partner that helps our teams at Yelp make more informed product decisions for our customers and advertisers.”

Data Visualization 116

Data Visualization Analytic Tools Customer Experience User Testing 116

Intercom, Inc.

MAY 2, 2019

This is episode eight of Scale , a brand new podcast series on moving from startup to scale up. I remember when I was doing my own startup where anyone who signed up, we send them an email and say, ‘Hey. And time is money, especially for startups. Thanks for signing up.

User Testing 184

User Testing Customer Experience B2C Customer Feedback 184

Andrew Chen

NOVEMBER 4, 2019

Hi readers, Consumer startups have gone through many phases: Web 2.0, Startups like Uber, Airbnb, Instacart, and others have been able to find product/market fit and scale their businesses. Every startup is a Fintech. New consumer products are making it easy for anyone to become an entrepreneur.

Analytic Tools 90

Analytic Tools User Testing Data Visualization Customer Experience 90

Userpilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Average salary: $46,035/yr. Account Managers: They serve as the lead point of contact for all customer account management matters.

Research Software 89

Research Software Feedback Software Analytic Tools Onboarding KPIs 89

The Product Guy

SEPTEMBER 27, 2016

Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

ProductPlan

DECEMBER 27, 2018

In this post, I’ll discuss some of the vulnerabilities associated with reactive-only approaches to marketing. Falsely believing in product-market fit. Shortcomings like these can seriously expose your product, and in some cases, your entire business. No Excuse for Overspending in Marketing. Overspending.

Marketing 50

Marketing Feedback Software User Testing Customer Experience 50

The Product Guy

OCTOBER 25, 2016

Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? What is SaaS marketing automation?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

ProductPlan

FEBRUARY 19, 2019

And while some books are written specifically with product managers in mind, others carry valuable product management insight without advertising the fact. For this year’s list of product management books, we dug a little deeper in our selections. It’s a classic in the world of startups and business.

Books 68

Books Product Management Product Manager Advertising 68