Remove Agile Remove Management Remove Product Goals
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Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

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Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

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Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

2 Use Scrum for Products that Experience Uncertainty and Change Scrum is often seen as the standard way to create digital products, and I have met more than one company where the product managers were told to be agile and do Scrum. As I mentioned earlier, Scrum is not a product management framework.

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Why Product Owners Need Effective Scrum Masters?

Roman Pichler

What’s more, it’s not uncommon in my experience that product owners have to do their job without the support of a Scrum Master or agile coach. Process and collaboration : Teach agile values, principles, and practises to the product owners, development teams, stakeholders, and management.

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Five Product Owner Myths Busted

Roman Pichler

Instead, you should engage the stakeholders, leverage their expertise, and generate as much buy-in as possible , as I explain in more detail in my article “ Stakeholder Management Tips for Product People.” Myth #2: The product owner is a tactical role focused on managing the product backlog.

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My Product Strategy Model

Roman Pichler

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? The vision is transformed into needs and business goals.

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Building High-Performing Product Teams

Roman Pichler

Additionally, the person in charge of the product must have the necessary expertise. Note that including stakeholders on the product team replaces a traditional stakeholder management approach with a much more collaborative one. All self-managing teams I have worked with greatly benefited from an experienced coach.