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Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

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Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

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Agile Release Planning Best Practices For Product Managers

Userpilot

What is agile release planning? How can product managers leverage them to build successful products? TL;DR Agile release planning breaks the project scope into smaller chunks and prioritizes their delivery over a number of iterations. The next step involves reviewing the backlog to align it with the goals.

Agile 90
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How Product Goals Make it Easier to Create Sprint Goals and Reduce Feature Factories, Part 1

Johanna Rothman

Let me start with the idea of a sprint goal. Sprint Goals Clarify a Specific Piece of a Product Goal I don't happen to find sprint goals that useful, but some teams do. And since the Scrum Guide now demands a sprint goal, I guess you need a sprint goal to say you're doing Scrum.

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Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

2 Use Scrum for Products that Experience Uncertainty and Change Scrum is often seen as the standard way to create digital products, and I have met more than one company where the product managers were told to be agile and do Scrum. It therefore offers only limited support for product people.

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My Product Strategy Model

Roman Pichler

The roadmap in figure 1 describes how the product strategy will be implemented in the next six to twelve months; it communicates the specific benefits the product will achieve; and it aligns and guides the stakeholders and development teams. You can simply copy the next product goal into the backlog together with its features.

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Building High-Performing Product Teams

Roman Pichler

It also maximises the chances that everyone involved in managing the product has the same understanding. Last but not least, the product team should include a coach who might be an experienced Scrum Master , agile coach, or product coach. Each product goal should help you make progress towards a user or business goal.