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My Product Strategy Model

Roman Pichler

There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? How does it differ from a product roadmap and how do the two plans relate? And what’s their relationship to the product vision and the product backlog?

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Integrate Product Owners into Many Teams to Create Good Product Goals, Part 3

Johanna Rothman

Consider These Product “Owner” Teams Effective product owners need to collaborate with several kinds of teams: They work with “their” feature/product team, to write stories and create good backlogs for the near-term work. See the roadmap series. So the product owner works alone.

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Seven Product Backlog Mistakes to Avoid

Roman Pichler

The Product Backlog is Too Big. A few years ago, I was asked to help a healthcare company with their agile transition and its impact on product management. One of the challenges the agile transition team was concerned about was the choice of the right product backlog tool, which at first seemed odd to me.

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Five Product Owner Myths Busted

Roman Pichler

The individual should carry out product discovery and strategy work in addition to taking care of the product backlog work. But the situation is different for product owners in the agile scaling framework SAFe. The framework uses its own product owner role, which is different from the one in Scrum.

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Product Teams in Scrum

Roman Pichler

Scrum is a popular agile framework. This team consists of a product owner , a Scrum Master , and several developers, which are also known as development team. Forming such a team connects the person in charge of the product—the product owner—with the people who design, architect, program, test, and document the solution—the developers.

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The Product Strategy Cycle

Roman Pichler

Based on this insight, I have come up with the product strategy cycle shown in the picture below. It’s a model of an iterative process that systematically links the product strategy with the product roadmap , the product backlog , the development work, and the key performance indicators (KPIs).

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Decoding Product Leadership

Roman Pichler

Consequently, a product manager and a Scrum product owner are leaders, too. They guide the stakeholders , development teams, and in the case of large products, other product people, to meet the agreed product goals , create the desired outcomes, and achieve product success, as Figure 1 shows.