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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. Who wants to buy ads against the same audiences as major credit card or airlines? There are a billion websites.

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Product-market fit–and other innovation observations for product managers June 8, 2018

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market.

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The Best 2D Animation Production Companies

The Product Coalition

The studio produces different animated videos, including explainer videos, product marketing videos, short commercials, educational videos, and more. Since its inception in 2012 in Warsaw, Explain Ninja has shipped more than 700 projects for clients worldwide.

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The Top Mobile In-App Feedback Tools of 2022

Alchemer Mobile

We think we’re pretty great – and so do many leading enterprise brands such as CNN, WeatherBug , FanDuel , Capital One, JetBlue, Dunkin’, Zillow, Norwegian Cruise Lines, Safeway, Alaska Airlines, and more. Apptentive integrates with it to help product managers work faster and more collaboratively. We all know and love Slack.

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MRDs – How Much “Market” Is In Your Market Requirements Documents?

Product Management University

For example, a spike in oil prices a few years ago prompted a series of fuel conservation and new revenue initiatives for airlines that then dictated spending priorities in engineering, marketing, customer service, and many other operational departments.

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High Touch or High Volume

Pragmatic Marketing

Product marketing and marketing operation teams often use consumer-oriented approaches that don’t necessarily apply to clients who need a high level of customization and personalization. Do you want to customize your products for individual clients? Consider airlines as customers. And that might be okay.

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High Touch or High Volume

Pragmatic Marketing

Product marketing and marketing operation teams often use consumer-oriented approaches that don’t necessarily apply to clients who need a high level of customization and personalization. Do you want to customize your products for individual clients? Consider airlines as customers. And that might be okay.