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BI vs. product analytics: Key differentiators

Mixpanel

In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. Analysis depth vs. breadth.

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The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde

Amplitude

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? How are product teams using analytics in their day-to-day work? You can find a full transcript below. I need to be on the web.

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The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde

Amplitude

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? How are product teams using analytics in their day-to-day work? You can find a full transcript below.

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Linking Strategy, Insights, & Execution: Jake Johnson on Product Ops at Drift

Amplitude

“When I came out of grad school, I was initially a Product Manager on a typical development team at LogMeIn. I found myself writing stories, pulling together some analytics, doing ‘normal’ Product Manager things. His story is a valuable lesson for any product team contemplating a Product Operations-like role.