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BI vs. product analytics: Key differentiators

Mixpanel

In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. Ready to get started? Talk to a specialist today.

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Linking Strategy, Insights, & Execution: Jake Johnson on Product Ops at Drift

Amplitude

I had some experience using self-service visualization tools like Tableau and Looker at LogMeIn, and I liked being able to expose insights that were worth exposing. JC: Would you say that the longer-term, strategic aspect of the Product Ops role is something that differentiates it from, say, other ‘traditional’ Ops-type roles?

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The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde

Amplitude

Sandhya : Yeah, yeah, so I’m the director of product at Amplitude, one of the things I’ve done is led work along with the team on a lot of the new products that we have launched. And I’m also working on our product marketing strategy because what we realized was that the way product people buy is very different.

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The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde

Amplitude

Sandhya : Yeah, yeah, so I’m the director of product at Amplitude, one of the things I’ve done is led work along with the team on a lot of the new products that we have launched. And I’m also working on our product marketing strategy because what we realized was that the way product people buy is very different.