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PLG for Enterprise: Best Practices for Scalable Business Growth

Userpilot

Even though product demos or presentations may be the best way to explain the product, offer users other ways to experience the value like interactive demos. Another way to make the sales process more PLG is by adding self-service elements wherever it’s possible, like a resource center for after-hours support.

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What User Onboarding Metrics To Track and How To Use Onboarding Analytics To Optimize Them?

Userpilot

We all know that successful onboarding is especially important for SaaS companies since they depend on a subscription-based business model. So let’s see what these metrics are and how you can leverage user onboarding analytics to optimize them. Track in-app feature usage to identify and remove friction points.

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Life Beyond Google Analytics: Pick the Best Tools for the job

Mind the Product

Google Analytics as Your Default Platform? As a product manager, the impact of your business decisions will be measured by your product’s front-end data. It is your obligation to be able to implement an analytic platform, analyze the data and present your findings. Features to Consider. Visualization.

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Best Online Engagement Tools For Interacting With Your Customers Across Their Journey

Userpilot

Why do you track online engagement for your SaaS app? To do that, you need the best engagement tools. In this article, we discuss what engagement tools are and why you need them for your SaaS. In addition to that, we will analyze some of the best engagement platforms available. What are engagement tools?

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Aha Moment: The Ultimate Guide for Product Managers (+Examples)

Userpilot

What does it mean in the SaaS context? We also look at different types of Aha moments and their examples in SaaS products. To gain a comprehensive understanding of user behavior, target both segments with surveys, either in-app or by email. The Aha moment is defined as a moment of sudden insight, realization, or inspiration.

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Dark Funnel in SaaS: How To Confront Dark Funnel and Make It Work for You?

Userpilot

The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. What is the dark funnel in SaaS? Dark iceberg is a part of the customer journey that takes place below the surface, hidden from attribution tools.

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How Netflix builds a culture of excellence | Elizabeth Stone (CTO)

Lenny Rachitsky

• Sendbird —The (all-in-one) communications API platform for mobile apps • Explo —Embed customer-facing analytics in your product — Elizabeth Stone is the chief technology officer of Netflix. Brought to you by: • Vanta —Automate compliance. Simplify security.

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