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Common technical hiccups in your product analytics that are easy to spot

Mixpanel

You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but if your event tracking isn’t set up behind the scenes just how you need it, some (or all) of your data might be rendered far less helpful than you’d like. As they say—garbage in, garbage out.

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Why it’s never too early to add product analytics to your app

Mixpanel

When you’re in the early stages of launching a new app, you’ve already got an enormous number of challenges with little time and resources to get it all done. implementing product analytics) is something that can wait until your team is bigger, until you have more users, or until you have more money. Here’s why.

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How to be the go-to engineer for product analytics

Mixpanel

One of those niches that’s become more valuable in recent years: product analytics. As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. You’d be celebrated.

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A modular approach for integrating an analytics platform (like Mixpanel) into your iOS app

Mixpanel

Mixpanel is the gold standard for iOS app analytics. And the best way to see how is to try it in your app. Integrating new frameworks can be work, not to mention risky for introducing bugs (especially if you’re already invested in some other analytics tool like Google Analytics).

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Mobile app event tracking: Telling the story of how your app works (or doesn’t work)

Mixpanel

Event tracking is how you know what’s happening in your mobile apps. It’s the primary technique used to capture usage information by product analytics platforms like Mixpanel. An event is something that happens in an app. When a user uses an app, they do stuff. Let’s unpack that, shall we?

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Always implement analytics as part of feature development. Here’s why.

Mixpanel

Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be added to your codebases. But different companies have different strategies for how and when they update their analytics implementations. Analytics should be tested alongside features.

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Data thinking vs. product thinking

Mixpanel

Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points and applying the level of analytic rigor needed to yield meaningful results. There’s an enormous amount of ambiguity when it comes to developing products. Here’s how.